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New data presented at Digestive Disease Week 2026 reinforces endoscopic remission as being associated with long-term patient outcomes, [1],[2] yet more than 60% of people with IBD have not heard of this key treatment goal. [3],[4]
Anchoring World IBD Day, the interactive Gut Tunnel installation (18–21 May, Asia Square 2, Singapore) makes invisible inflammation and deeper gut-level control easier to understand.
SINGAPORE , May 18, 2026 /PRNewswire/ -- Ahead of World IBD Day, Johnson & Johnson today launched the interactive 'Gut Tunnel' experience in Singapore, alongside educational programs across Asia Pacific, to empower people living with inflammatory bowel disease (IBD) to pursue endoscopic remission, a critical yet under-recognized treatment goal, as part of its ongoing Dual Control campaign.