Full Press Release Details
Tweed and TerraCycle team up to take Cannabis
Packaging Recycling Program across Canada
SMITHS FALLS, ON, April 22, 2019 /CNW/ - In
the spirit of Earth Day, Canada's best-known cannabis brand is thrilled to officially launch the Tweed x TerraCycle recycling program
across Canada. Previously available in select stores and provinces, today's announcement officially marks the roll out of Canada's
first country-wide Cannabis Packaging Recycling Program.
Tweed and TerraCycle team up to take Cannabis
Packaging Recycling Program across Canada (CNW Group/Canopy Growth Corporation)
As we approached legalization of recreational
cannabis in Canada, Tweed realized a solution was needed for all the new containers, tubes and packages in our industry, to ensure
they are diverted away from landfills and upcycled into other products.
First introduced in October 2018, the Tweed
x TerraCycle Cannabis Packaging Recycling Program accepts all cannabis containers from all licensed producers - including tins,
plastic bags, tubes, and bottles with child-proof caps, which are notoriously tricky to recycle. Since its debut, the free Cannabis
Packaging Recycling Program has saved over 165,000 containers from ending up in landfills. The program is currently active in over
106 legal cannabis retail locations across Canada, including all Tweed and Tokyo Smoke stores, as well as select third-party retailers.
In addition to drop off points located at participating retail stores, consumers have the option to register online through Tweed.com for
free pickup and recycling of their discarded containers.
"As a community, we came together quickly
to address the sustainability concern in our industry and I'm so proud of what we've accomplished so far. Over 165,000 containers
have already been collected through the Tweed x TerraCycle program and will be melted down to make plastic pellets used to create
new products," reflects Hilary Black, the company's Chief Advocacy Officer, on the success of the program so far. "With
the next phase of the Tweed x TerraCycle recycling program, we're excited to bring this initiative to even more communities across
Canada and keep working to reduce waste across the industry."
"By partnering with Tweed, we've given
consumers a free and easy way to divert cannabis packaging from landfills," said Tom Szaky, CEO, TerraCycle. "Through
this ground-breaking recycling solution, these now common items are collected on a national scale from all licensed producers and
given a second life as a different product, thereby extending the lifecycle of the packaging material."
The Cannabis Packaging Recycling Program is
an ongoing activity, open to any individual purchaser or consumer of legal cannabis products or public/private/online retailer
with a legal license to distribute cannabis products in their respective province. To learn more about the program, please visit
terracycle.ca/tweed or tweed.com/recycle.
Tweed is a globally recognized cannabis brand and subsidiary of Canopy Growth Corporation (TSX:WEED, NYSE: CGC). It
has built a large and loyal following by focusing on quality products and meaningful customer relationships. Tweed doesn't just
sell cannabis, it facilitates a conversation about a product we've all heard about but haven't met intimately yet. It is approachable
and friendly, yet reliable and trusted.
In addition to producing industry leading, high quality, safe cannabis products, Tweed is also leading the way in ensuring the
legal cannabis industry grows responsibly and serves as a force for good. This includes Tweed's partnership with Uber and MADD
Canada to advance awareness on the dangers of driving high, the creation of Hi. Society to support budtender education across the
country, and the Tweed Collective who, over the next 4 years, will invest $20 million in social, responsible initiatives
that will transform where and how Canadians live in meaningful ways. These are just a few of the ways Tweed is helping advance
this incredible new industry.
Learn more at www.tweed.com.
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste . Operating nationally across
21 countries, TerraCycle partners with leading consumer product companies, retailers, cities, and facilities to recycle products
and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition,
TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into
their products and packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools
and charities since its founding 15 years ago. To learn more about TerraCycle or get involved in its recycling programs, please
visit www.terracycle.com.
original content to download multimedia:http://www.prnewswire.com/news-releases/tweed-and-terracycle-team-up-to-take-cannabis-packaging-recycling-program-across-canada-300835543.html
SOURCE Canopy Growth Corporation
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For further information: Caitlin O'Hara, Media Relations,
Caitlin.Ohara@canopygrowth.com, 613-291-3239; Sue Kauffman, TerraCycle, Sue.Kauffman@terracycle.com, 609-393-4252 x 3708
CO: Canopy Growth Corporation
CNW 08:15e 22-APR-19