Full Press Release Details
Canopy Growth collaborates with Parent
Action on Drugs to launch digital cannabis education tools
NEW RESOURCES INFORMED BY THE SENSIBLE CANNABIS EDUCATION
GOAL IS TO HELP PARENTS JUMPSTART CONVERSATIONS WITH YOUTH
SMITHS FALLS, ON and TORONTO, May 28, 2019
/CNW/ - Canopy Growth Corporation ("Canopy Growth" or the "Company") (TSX: WEED) (NYSE: CGC) is pleased
to announce the next phase in its partnership with Parent Action on Drugs ("PAD") and Canadian Students for Sensible
Drug Policy ("CSSDP") which will see PAD launch two new digital tools to help youth along with their parents, adult caregivers,
and influencers, on how to make responsible decisions about cannabis use.
Canopy Growth works with Parent Action on Drugs
to launch digital cannabis education tools. (CNW Group/Canopy Growth Corporation)
"Weed Like to Know" Chatbot
PAD employed the technical expertise of Massively, a leader in artificial intelligence, to develop a fun and interactive chatbot
designed to engage, educate and encourage conversation between parents and their kids about cannabis. This tool helps parents structure
conversations with their pre-teens about cannabis to inform and prevent early use, associated with a number of negative
short and long-term outcomes. By having an informed, open dialogue about cannabis, parents can protect their children while creating
a culture of knowledge and resiliency.
Through activities like charades, quiz questions,
and "what would you do?" scenarios, chatbot users learn age-appropriate evidence-based information about cannabis, its
effects, the law, risks to youth during brain development, and reasons youth consume or not. Content related to harm reduction
and safety for cannabis consumers is also covered.
Weed Like to Know can be accessed on a desktop,
laptop, tablet or smartphone, through the PAD website, or Facebook Messenger and Twitter. Additionally, the chatbot will be deployed
directly inside display ads on targeted websites.
What's With Weed SMS Tool:
PAD collaborated with Evolution Health Systems, a trailblazer in creating digital health tools, to build a youth-focused cannabis
education and problematic use prevention text message program aimed at teens and young adults (15-21 years).
People can subscribe through the new, What's
With Weed (WWW), comprehensive cannabis education website, whatswithweed.ca. Once they do, they will receive texts with proactive
messages every day for 54 days. The text messages will focus on:
Factoids about weed and how it works in the brain and body
Tips for reducing risks and safer use
Questions to reflect upon one's use and why
Alternative approaches to coping with life stress
Support for cutting down/quitting
Subscribers can also select from a list of
"keywords" to get additional, targeted educational and support messages. Although the tool is more relevant for youth
who use cannabis, or those who may be concerned about their use, anyone will be able to learn from this valuable information. The
WWW site also includes an anonymous brief intervention questionnaire, Check Your Cannabis, and personal risk profile report.
"PAD is incredibly grateful to have had
the opportunity to advance its resource development forward by providing educational information on cannabis through unique digital
tools," stated Joanne Brown, Executive Director of Parent Action on Drugs. "PAD's mandate is to provide youth, parents,
and youth influencers with evidence-based information to support youth in making informed decisions. Through the partnership with
Canopy Growth and CSSDP, we are excited to launch these innovative tools that will put current information in the hands of parents
and youth through their smartphones."
"We're thrilled to see CSSDP's Sensible
Cannabis Education Toolkit being used to inform the development of new educational tools in a rapidly changing and expanding policy
landscape. Parents are often left out of cannabis education initiatives. Yet, they are on the frontlines of engaging youth in evidence-based
cannabis conversations," says Dr. Jenna Valleriani, Strategic Advisor for Canadian Students for Sensible Drug Policy.
"Now that cannabis is legalized in Canada,
we have a tremendous responsibility to ensure families have the tools they need to have pragmatic, well-informed conversations
about cannabis," commented Hilary Black, Chief Advocacy Officer, Canopy Growth. "It is our privilege to have brought
together Canadian Students for Sensible Drug Policy and Parent Action on Drugs, the leaders in evidence-based education for youth
to develop these essential interactive tools we are launching today."
Today's announcement follows the recent publication
by CSSDP of a comprehensive cannabis education toolkit aimed at youth as part of the first phase of the partnership with Canopy
Growth, CSSDP and PAD. The Sensible Cannabis Education: A Toolkit for Educating Youth focuses on realistic and evidence-based
approaches to cannabis education for young Canadians. Since its launch, it has been viewed online over 1,000 times, with over 500
hard copies in English and French being distributed to parents, educators, other stakeholders and youth.
Canopy Growth continues to focus on engaging
in meaningful Corporate Social Responsibility ("CSR") initiatives. Its CSR strategy is based on listening to communities
and stakeholders and supporting areas where awareness and education can make a difference. Just some of the initiatives Canopy
Growth has undertaken include:
A $2.5 million donation to the University of British Columbia to
establish the Canopy Growth Professorship of Cannabis Science, held by Dr. M-J Milloy, who is examining the potential utility of
cannabis in addressing the opioid crisis.
A three-way partnership with the Canadian Drug Policy Coalition
(CDPC) and Mothers Against Drunk Driving Canada (MADD Canada) to increase awareness and education surrounding the dangers
of driving under the influence of cannabis.
A two-year partnership with the Canadian AIDS Society,
which has been working on issues related to medical cannabis access since 2004, to fund the development of Canadian guidelines
on the use of medical cannabis for the management of chronic pain and associated symptoms.
Here's to Future (Responsible) Growth.
About Parent Action on Drugs
Parent Action on Drugs is a Canadian registered charitable organization, has addressed the issues related to youth substance use
since 1983. PAD develops and disseminates a range of programs and resources for parents, youth, educators, health promoters and
communities. We aim to reduce the harms associated with the use of alcohol and other drugs and increase informed decision making
and build resiliency among youth.
About Canadian Students for Sensible Drug
Canadian Students for Sensible Drug Policy (CSSDP is a grassroots national network comprised of youth and students who are concerned
about the negative impact our drug policies have on individuals and communities. CSSDP considers problematic drug use in society
primarily a health issue rather than a criminal justice issue, and advocates for appropriate, evidence based responses to reduce
and prevent harm from drug use. CSSDP currently runs 12 local youth-run chapters across Canada, in addition to a national Board
of Directors, and is working to increase access and awareness of harm reduction, support evidence-based legislation, and promote
drug policy reform on local, national and international levels.
About Canopy Growth Corporation
Canopy Growth (TSX:WEED, NYSE:CGC) is a world-leading diversified cannabis, hemp and cannabis device company, offering distinct
brands and curated cannabis varieties in dried, oil and Softgel capsule forms, as well as medical devices through the Company's
subsidiary, Storz & Bickel GMbH & Co. KG. From product and process innovation to market execution, Canopy Growth is driven
by a passion for leadership and a commitment to building a world-class cannabis company one product, site and country at a time.
The Company has operations in over a dozen countries across five continents.
The Company's medical division, Spectrum Therapeutics
is proudly dedicated to educating healthcare practitioners, conducting robust clinical research, and furthering the public's understanding
of cannabis, and has devoted millions of dollars toward cutting edge, commercializable research and IP development. Spectrum Therapeutics
sells a range of full-spectrum products using its colour-coded classification Spectrum system as well as single cannabinoid Dronabinol
under the brand Bionorica Ethics.
The Company operates retail stores across Canada
under its award-winning Tweed and Tokyo Smoke banners. Tweed is a globally recognized cannabis brand which has built a large and
loyal following by focusing on quality products and meaningful customer relationships.
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