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Filed by newsfilecorp.com Flora Growth Corp. Announces Update on Sale of Colombian Assets; Expects Asset Sale to Contribute to Anticipated Annual Savings of US$6.1 million FORT LAUDERDALE, FLORIDA & TORONTO, ONTARIO

Key Takeaway: Flora Growth Corp. has announced the sale of its Colombian assets to a private company for C$0.8 million, aimed at achieving strategic cost reductions of US$6.1 million annually. The sale encompasses Flora's operations in Colombia, including a significant farm and various processing facilities. Despite the anticipated cost savings, the company has advised that its previously issued revenue guidance may no longer be reliable, and updated forecasts will be provided soon. Additionally, the company's General Counsel has resigned, raising concerns about leadership stability.

Market Sentiment Analysis

POSITIVE FACTORS

  • Flora Growth expects to achieve annual savings of US$6.1 million from asset sales.
  • The divestiture aligns with Flora's strategy to focus on core business divisions.
  • The company maintains its presence in Latin America through existing distribution relationships.

CONCERNS & RISKS

  • Management has advised that previous revenue guidance may no longer be reliable.
  • The resignation of General Counsel Matthew Cohen for personal reasons could signal instability.

Full Press Release Details

Flora Growth Corp. Announces Update on Sale of Colombian Assets; Expects Asset Sale to Contribute to Anticipated Annual Savings of US$6.1 million
FORT LAUDERDALE, FLORIDA & TORONTO, ONTARIO - July 25, 2023 - Flora Growth Corp. (NASDAQ: FLGC) ("Flora" or the "Company"), a consumer-packaged goods leader serving all 50 states with 15,000+ points of distribution around the world and a pharmaceutical distributor in 28 countries, today provided an update with respect to the purchase and sale agreement for the sale of its Colombian related subsidiaries and assets to a private company in consideration for C$0.8 million, entered into on July 5, 2023. The sale relates to all of Flora's operations in Colombia, including its interest in (i) its 361-acre Cosechemos farm located in Giron, Colombia and its related processing facilities and inventory and (ii) all other assets relating to Flora Lab 2, Flora Lab 4 and Flora's Colombian food and beverage and consumer products business (collectively, the "Colombian Assets"). The sale is expected to close by July 31, 2023. The Company intends to maintain a presence in Latin America through Just Brands' distribution relationships.
"The divestiture of our Colombian Assets is part of our plan to concentrate on core business divisions. This being a prominent lifestyle brand in the United States and a player in international pharmaceutical distribution focused on therapeutics, starting with medical cannabis," said Clifford Starke, Flora's Chief Executive Officer.
"We have made several strategic changes to cut costs and streamline operations. These changes are projected to deliver annual cost reductions amounting to US$6.1 million in cumulative annual savings when taken together with the US$3.4 million in savings from the divestiture of the Colombian Assets," said Dany Vaiman, Flora's Chief Financial Officer.
Flora's Business Outlook
The Company's 2023 revenue guidance issued previously included certain estimates relating to the Colombian Assets. Management believes such guidance should no longer be relied upon and is in the process of reevaluating such guidance. The Company anticipates providing updated 2023 revenue guidance at the appropriate time.
Matthew Cohen, General Counsel, has resigned from the Company for personal reasons.
About Flora Growth Corp.
Flora Growth Corp. is a consumer-packaged goods leader serving all 50 states with 15,000+ points of distribution around the world and a pharmaceutical distributor in 28 countries. In the United States, Flora's lifestyle business has established a robust presence across all 50 states, providing us with a solid foundation. Furthermore, we believe we possess substantial potential for international expansion. Based in Germany, we have successfully developed a strong distribution network delivering lifestyle and wellness products to 28 countries. For more information, kindly visit www.floragrowth.com or follow @floragrowthcorp on social media.
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Investor Relations ir@floragrowth.com
Cautionary Statement Concerning Forward-Looking Statements
This press release contains "forward-looking statements," as defined by federal securities laws. Forward-looking statements reflect Flora's current expectations and projections about future events at the time, and thus involve uncertainty and risk. The words "believe," "expect," "anticipate," "will," "could," "would," "should," "may," "plan," "estimate," "intend," "predict," "potential," "continue," and the negatives of these words and other similar expressions generally identify forward-looking statements. Such forward-looking statements are subject to various and risks and uncertainties, including those described under section entitled "Risk Factors" in Flora's Annual Report on Form 10K filed with the SEC on March 31, 2023, as such factors may be updated from time to time in Flora's periodic filings with the SEC, which are accessible on the SEC's website at www.sec.gov. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this release and in Flora's filings with the SEC. While forward-looking statements reflect Flora's good faith beliefs, they are not guarantees of future performance. Flora disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. You should not place undue reliance on any forward-looking statements, which are based on information currently available to Flora (or to third parties making the forward-looking statements).

Frequently Asked Questions

What assets is Flora Growth Corp. selling in Colombia?

Flora is selling its Colombian subsidiaries, including a 361-acre farm, processing facilities, and related inventories.

How much is Flora expected to save annually from the asset sale?

Flora anticipates annual savings of US$6.1 million from the asset sale and cost-cutting measures.

When is the Colombian asset sale expected to close?

The asset sale is expected to close by July 31, 2023.

What changes are happening in Flora's management?

Matthew Cohen has resigned as General Counsel for personal reasons.

What is Flora's focus after selling the Colombian assets?

Flora aims to concentrate on its U.S. lifestyle brand and international pharmaceutical distribution.

Last updated: Jul 25, 2023