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Enhance Your Dry January with Mindful Sipping: Try Tilray’s Mollo and XMG Cannabis Beverages

Key Takeaway: Tilray Brands, Inc. is promoting its cannabis-infused beverages, Mollo and XMG, as part of a campaign for Dry January. The initiative encourages Canadians to choose flavorful, alcohol-free options while socializing or relaxing. With the non-alcoholic beverage market expanding, Tilray aims to provide consumers with innovative alternatives that maintain bold tastes and consistent cannabinoid profiles.

Market Sentiment Analysis

POSITIVE FACTORS

  • Tilray's cannabis beverages offer flavorful, alcohol-free options.
  • The non-alcoholic beverage market is growing significantly.
  • Mollo and XMG provide clear product information for consumers.
  • The campaign promotes mindful sipping during Dry January.

Full Press Release Details

TORONTO, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a global lifestyle and consumer packaged goods company at the forefront of the cannabis, beverage, and wellness industries, invites Canadians to embrace mindful sipping this Dry January with cannabis‑infused beverages from Mollo and XMG. Under the banner “No Drinks doesn’t mean no drinks,” the campaign champions flavour‑forward options and consistent cannabinoid profiles, perfect for social hangs, solo downtime, and everything in between.
“Dry January isn’t about going without, it’s about choosing better,” said Blair MacNeil, President, Tilray Canada. “From bright, tart seltzers to nostalgic carbonated vibes, Mollo and XMG deliver bold taste and clear product information so adults can pick the right chill for the moment.”
As Canadians increasingly seek alcohol-free options, the non-alcoholic beverage market grew 24% year-over-year to $199M1, Cannabis beverages could become a leading innovation within this movement, offering adults a mindful alternative with bold flavours and consistent cannabinoid profiles.

Mollo Seltzer: new four packs and winter ready flavours

Comfort flavours for the chill season

Mollo classics for any occasion

XMG: bold, nostalgic refreshment

XMG+

XMG Zero: Bold Flavour, Zero Sugar

XMG Atomic Sours

Mollo Seltzers (including new Blackberry and Wild Berry Açaí four‑packs), Mollo 10, Orchard Chill’r, and XMG beverages are available nationwide across Canada at select local cannabis retailers and licensed online channels, subject to provincial regulations. Check local listings for in‑stock flavours and formats.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray.
19+ Only. Always enjoy responsibly.
All cannabis products featured in this guide are sold under Tilray’s subsidiary, Aphria Inc., a licensed producer under the Cannabis Act.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

1Source:The Surge of Non-Alcoholic Beverages in Canada  - NIQ
Photos accompanying this announcement are available at

Frequently Asked Questions

What is the focus of Tilray's Dry January campaign?

Tilray's campaign promotes cannabis-infused beverages as flavorful, alcohol-free options for mindful sipping during Dry January.

What products are included in Tilray's beverage offerings?

Tilray offers Mollo seltzers and XMG beverages, including new flavors like Blackberry and Wild Berry Açaí.

Where can I purchase Tilray's cannabis beverages?

Tilray's beverages are available at select local cannabis retailers and licensed online channels across Canada.

What market trend is Tilray capitalizing on?

Tilray is tapping into the growing non-alcoholic beverage market, which has seen a 24% year-over-year increase.

Last updated: Jan 5, 2026