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Tilray Brands Ignites Championship Sunday: Nationwide Tap Room Events, Big Game Day Deals, and Fan Experiences Announced

Key Takeaway: Tilray Brands is preparing for Super Bowl Sunday with special events at its craft beer tap rooms across the U.S. The tap rooms will offer exclusive game day promotions, including food and drink specials, live entertainment, and giveaways. Participating breweries include SweetWater, Montauk, and Breckenridge, among others, inviting fans to celebrate the big game.
Price reaction · baseline $7.44 (2026-02-02 close) · hit pre-market · 2 other TLRY headline(s) in the window, move may be shared
day 0 close · peak
+4.6%

Market Sentiment Analysis

POSITIVE FACTORS

  • Exciting game day offerings at tap rooms across the U.S.
  • Exclusive promotions and events designed for fans.
  • Collaboration with multiple breweries enhances community engagement.

Full Press Release Details

NEW YORK, Feb. 03, 2026 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), a global lifestyle and consumer packaged goods company, is gearing up for the biggest Sunday in sports as its craft beer tap rooms across the U.S. roll out exclusive dine in and take-home game day offerings designed for fans ready to celebrate from kickoff to the final whistle. From beer and wing specials to live entertainment, raffles, and giveaways, Tilray’s tap rooms are inviting fans to gather, watch, or stock up and take the party home.
Participating tap rooms include SweetWater Brewing Company,Montauk Brewing Co.,Breckenridge Brewery,Blue Point Brewing Co.,10 Barrel Brewing Co.,Hop Valley Brewing Co.,Terrapin Beer Co., and Atwater Brewery.

Tap Room Game Day Highlights

NEW YORK:Montauk Brewing CompanyLocation: Brew Barn, Montauk, NY

Blue Point Brewing CoLocation: Blue Point Brewing Brewpub in Patchogue, NY

GEORGIA:SweetWater Brewing CoLocation: SweetWater Taproom in Atlanta, GA

Terrapin Beer CoLocation: Terrapin brewpub in Athens, GA

COLORADO:Breckenridge BrewingLocation: Breckenridge, Co., Fort Collins, Co., and Littleton, Co.

Breckenridge Distillery— Championship Weekend Whiskey PickupLocation: Breckenridge, Co.

Fans can also incorporate Breckenridge Distillery’sMountain Shotinto their game-day traditions—a newly introduced whiskey-based shot experience inspired by the free-spirited culture of the Rocky Mountains, designed for at-home celebrations and unforgettable championship moments.

MICHIGAN:Atwater BreweryLocation: Atwater Brewpubs in Detroit, MI

IDAHO / OREGON:10 Barrel BrewingLocation: The 10 Barrel brewpubs in West Bend, East Bend, Portland, Oregon and Boise, Idaho

Hop Valley BrewingLocation: Hop Valley Pub, Springfield, OR

For more details on individual events, visit the taproom websites or follow their social media pages.
About Tilray BrandsTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.For more information on how we are elevating lives through moments of connection, visitTilray.comand follow @Tilray on all social platforms.Forward-Looking StatementsCertain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Frequently Asked Questions

What special events is Tilray hosting for Championship Sunday?

Tilray is hosting exclusive game day events at its tap rooms, featuring food and drink specials, live entertainment, and giveaways.

Which breweries are participating in Tilray's game day events?

Participating breweries include SweetWater, Montauk, Breckenridge, Blue Point, and more.

What kind of promotions can fans expect at the tap rooms?

Fans can enjoy beer and wing specials, along with raffles and giveaways during the game day events.

Where can fans find more information about the events?

Fans can visit the individual tap room websites or follow their social media pages for more details.

Last updated: Feb 3, 2026