Full Press Release Details
Plotts Appointed Interim CFO of Atrinsic
- Atrinsic (NASDAQ: ATRN), a leading internet marketing company, announced today
that Thomas Plotts has been appointed to the position of Interim Chief Financial
Officer. The Company also announced that Andrew Zaref, the Company's
Chief Financial Officer prior to the appointment of Mr. Plotts, has resigned
Plotts brings many years of digital media and public company experience to
Atrinsic. Prior to his appointment as Interim Chief Financial
Officer, Mr. Plotts was Atrinsic's Vice President of Finance & SEC
Reporting, a position he has held since February 2007. In this role,
Mr. Plotts helped guide Atrinsic from subscription sales of $5 million in 2005
to annual sales of more than $55 million immediately prior to its merger with
Traffix in 2008. From 2005 to 2007, Mr. Plotts was Chief Financial
Officer of DBH Resources, a privately held risk management company, which was
successfully sold to AON Corporation (NYSE: AOC) in 2007. From 2001
to 2005, Mr. Plotts was Director of Business Information Systems and Corporate
Development at Cardiac Science Corporation (NASDAQ: CSCX). Mr. Plotts
served in the Australian Army Reserve, and was commissioned as a Lieutenant in
1988. Mr. Plotts has a Bachelor of Economics degree from the
University of Western Australia and a Masters of Business Administration from
the Marshall School of Business at the University of Southern
Schwartz, Interim CEO of Atrinsic, noted "Mr. Plotts has demonstrated his value
to the Company throughout his tenure at Atrinsic. Mr. Plotts has the
full confidence of the Board in his new role as Interim Chief Financial Officer
of the Company." Mr. Plotts noted, "Atrinsic's strength resides with
its personnel with whom I have been fortunate to work with over the past three
years, and I look forward to building on this strength in my new
is a leading internet marketing company. Atrinsic is organized as a single
segment with two principal offerings: (1) Transactional services - offering full
service online marketing and distribution services which are targeted and
measurable online campaigns and programs for marketing partners, corporate
advertisers, or their agencies, generating qualified customer leads, online
responses and activities, or increased brand recognition; and (2) Subscription
services - offering our portfolio of subscription based content applications
direct to users working with wireless carriers and other
brings together the power of the Internet, the latest in mobile technology, and
traditional marketing/advertising methodologies, creating a fully integrated
multi platform vehicle for the advanced generation of qualified leads monetized
by the sale and distribution of subscription content, brand-based distribution
and pay-for-performance advertising.
Schwartz, Interim Chief Executive Officer