Full Press Release Details
Schwartz Appointed Interim CEO of Atrinsic
- Atrinsic (NASDAQ: ATRN), a leading digital advertising and entertainment
network, announced today that Jeffrey Schwartz has been appointed to the
position of Interim Chief Executive Officer. Mr. Schwartz, who has
been on the Atrinsic Board since 2008, will remain on the Company's Board of
Company also announced that Burton Katz, the Company's Chief Executive Officer
prior to the appointment of Mr. Schwartz, has separated from the Company and has
resigned his position on the Company's Board of Directors.
Schwartz brings many years of digital media and public company experience to
Atrinsic. He was formally president and CEO of Autoweb and Autobytel,
both Nasdaq listed companies, and is widely recognized as an innovator in
digital media and performance marketing. Mr. Schwartz also serves on
the Board of Directors of Lateral Media and U.S. Auto Parts
Network. He holds a bachelors, masters, and doctorate from the
University of Southern California.
Chazen, chairman of Atrinsic, noted "We are fortunate to have somebody of
Jeffrey's leadership and experience on the Board and for his commitment to
making Atrinsic successful. He has the full confidence of the Board
as he embarks on his new duties." Jeffrey Schwartz noted, "Atrinsic
has many important assets, including its human capital, and I look forward to
working with all the stakeholders at the Company."
Company also announced today that Jonathan Katz, the Company's Chief Marketing
Officer, has resigned to pursue other opportunities.
is one of the leading digital advertising and marketing services companies in
the United States. Atrinsic is organized as a single segment with two principal
offerings: (1) Transactional services - offering full service online marketing
and distribution services which are targeted and measurable online campaigns and
programs for marketing partners, corporate advertisers, or their agencies,
generating qualified customer leads, online responses and activities, or
increased brand recognition; and (2) Subscription services - offering our
portfolio of subscription based content applications direct to users working
with wireless carriers and other distributors.
Schwartz has no relation to Traffix, Inc.'s former CEO, also named Jeffrey
brings together the power of the Internet, the latest in mobile technology, and
traditional marketing/advertising methodologies, creating a fully integrated
multi platform vehicle for the advanced generation of qualified leads monetized
by the sale and distribution of subscription content, brand-based distribution
and pay-for-performance advertising. Atrinsic's content is organized into four
strategic content groups - digital music, casual games, interactive contests,
and communities/lifestyles. The Atrinsic brands include GatorArcade, a premium
online and mobile gaming site, Ringtone.com, a mobile music download service,
and iMatchUp, one of the first integrated web-mobile dating services.
Feature-rich Network advertising services include a mobile ad network, extensive
search capabilities, email marketing, one of the largest and growing publisher
networks, and proprietary subscription content. Services are provided on a
variety of pricing models including cost per action, fixed fee, or commission
Zaref, Chief Financial Officer