Unassociated Document FOR IMMEDIATE RELEASE CONTACT

Atrinsic to Acquire Kazaa

Assets, Sets Foundation to Build and Expand

Kazaa Digital Music and

Entertainment Service

New York (October 14, 2010) - Atrinsic, Inc., (NASDAQ:

ATRN), a marketer of direct-to-consumer subscription products and an Internet

search marketing agency, today announced that on October 13, 2010 it entered

into amendments to its existing Marketing Services Agreement and Master Services

Agreement with Brilliant Digital Entertainment, Inc. ("Brilliant Digital") and

entered into an agreement with Brilliant Digital to acquire its Kazaa

Marketing Services Agreement and Master Services Agreement govern the operation

of Brilliant Digital's Kazaa digital music service which is jointly operated by

the parties. Among other things, the amendments extend the term of

each of the Marketing Services Agreement and Master Services Agreement from

three years to thirty years, provide Atrinsic with an exclusive license to the

Kazaa trademark in connection with Atrinsic's services under the agreements, and

modify the Kazaa digital music service profit share payable to Atrinsic under

the agreements from 50% to 80%. As consideration for entering into

the amendments, Atrinsic will issue 4,161,130 shares of its common stock to

amendments to the Marketing Services Agreement and Master Services Agreement are

part of a broader transaction between Atrinsic and Brilliant Digital pursuant to

which Atrinsic will acquire the Kazaa digital music service assets, as well as

certain other assets of Brilliant Digital, in accordance with the terms of an

asset purchase agreement entered into between the parties on October 13,

purchase price for the acquired assets includes the issuance by Atrinsic of an

additional 7,125,665 shares at the closing of the transactions contemplated by

the asset purchase agreement as well as the assumption of certain liabilities

related to the Kazaa business. The closing of the transactions

contemplated by the asset purchase agreement will occur when all of the assets

associated with the Kazaa business, including the Kazaa trademark and associated

intellectual property, as well as Brilliant Digital's content management,

delivery and customer service platforms, and licenses with third parties, have

been transferred to Atrinsic. The closing of the transactions

contemplated by the asset purchase agreement is subject to approval by the

stockholders of Atrinsic and Brilliant Digital, receipt of all necessary third

party consents and other customary closing conditions. At the closing

of the transactions contemplated by the asset purchase agreement, each of the

Marketing Services Agreement and Master Services Agreement will

to the asset purchase agreement, Atrinsic has agreed to appoint two individuals

to be selected by Brilliant Digital to serve on Atrinsic's Board of Directors

effective upon the closing. Kevin Bermeister, Brilliant Digital's

chief executive officer, is expected to be one of Brilliant Digital's

nominees. Mr. Bermeister has been a director of Brilliant Digital

since August 1996 and has served as its President and as its Chief Executive

Officer. Mr. Bermeister previously founded and served as Chief

Executive Officer of Sega Ozisoft which commenced business in 1982. Mr.

Bermeister also founded and served as a director of Packard Bell NEC Australia

Pty. Ltd. Mr. Bermeister has served on numerous advisory boards,

including Virgin Interactive Entertainment Ltd.

been at the forefront of the transformation of the distribution of digital music

and the acquisition of the Kazaa business is likely to have an equally

transformative effect on Atrinsic. Brilliant Digital's relationships

with the major record labels, its multi-device on demand digital music delivery

platform, and the Kazaa brand, will enable Atrinsic to build on and improve the

Kazaa digital music and entertainment service.

transaction offers Atrinsic an ubiquitous entertainment brand and

licensed music content to complement its traditional strengths in the cost

effective acquisition of customers. Atrinsic believes it can

effectively combine resources and assets to extend the life of its customers,

grow its subscriber base and enhance and expand recurring revenue by delivering

long term value to subscribers across distribution and billing

About the Kazaa Digital

a subscription-based digital music service that gives users unlimited access to

hundreds of thousands of CD-quality tracks. For a monthly fee users can download

unlimited music files and play those files on up to three separate computers and

download unlimited ringtones to a mobile phone. Unlike other music services that

charge you every time a song is downloaded, Kazaa allows users to listen to and

explore as much music as they want for one monthly fee, without having to pay

for every track or album. Consumers are billed for this service on a monthly

recurring basis through a credit card, landline, or mobile device. Royalties are

paid to the rights' holders for licenses to the music utilized by this digital

service. Atrinsic and Brilliant Digital jointly offer the Kazaa

digital music service, pursuant to a Marketing Services Agreement and a Master

Services Agreement between the two companies.

Atrinsic, Inc. is a marketer of direct-to-consumer subscription

products and an Internet search-marketing agency. Atrinsic sells entertainment

and lifestyle subscription products directly to consumers, which are marketed

through the Internet. Atrinsic also sells Internet marketing services to its

corporate and advertising clients. Atrinsic has developed its marketing media

network, consisting of web sites, proprietary content and licensed media, to

attract consumers, corporate partners and advertisers. Atrinsic

believes its marketing media network and proprietary technology allows it to

cost-effectively acquire consumers for its products and for its corporate

partners and advertisers.

press release contains "forward-looking" statements based on management's

current expectations as of the date of this release. These statements are made

pursuant to the safe harbor provisions of the Private Securities Litigation

Reform Act of 1995. Forward-looking statements include information relating to

when the closing consideration will be paid to Brilliant Digital and Atrinsic's

belief that it can effectively combine resources and assets to extend the life

of its customers, grow its subscriber base and enhance and expand recurring

revenue by delivering long term value to subscribers across distribution and

billing platforms. Because such statements inherently involve risks and

uncertainties, actual results may differ materially from those expressed or

implied by such forward looking statements. Such risks include, among others,

the inability of Brilliant Digital and/or Atrinsic to satisfy the closing

conditions of the Asset Purchase Agreement, Atrinsic's ability to maintain

customer and strategic business relationships, the impact of competitive

products and pricing, growth in targeted markets, the adequacy of Atrinsic's