Unassociated Document FOR IMMEDIATE RELEASE CONTACT

OPERATING RESULTS FOR THE THIRD QUARTER 2009

New York (November 11, 2009) -

Atrinsic, Inc., (NASDAQ: ATRN), a leading online marketing services company,

announced third quarter 2009 results today.

for the third quarter of 2009 were $14.9 million compared with $30.8 million in

the third quarter of 2008, a decrease of 52%. Subscription revenue decreased by

approximately $10.5 million, or 68%, to $4.9 million for the three months ended

September 30, 2009, compared to $15.4 million for the three months ended

September 30, 2008. The decrease in subscription service revenue was principally

attributable to a decrease in the average number of billable subscribers during

the period as compared to the prior year period. Transactional revenue decreased

by approximately $5.5 million or 35% to $10.0 million for the three months ended

September 30, 2009 compared to $15.5 million for the three months ended

September 30, 2008. The decrease was primarily attributable to the reduction in

discretionary advertising expenditures by our clients.

expenses for the third quarter of 2009 were $19.9 million compared with

operating expenses of $30.8 million in the third quarter of 2008, a decrease of

approximately $10.9 million. The decrease is primarily attributable to a reduced

amount of purchased third party media, correlated to decreased revenues, and a

reduction in labor and operating costs. During the quarter, the Company expended

an estimated $2.0 million toward the continued development and launch of Kazaa.

The Company is carefully monitoring its performance relative to expectations and

market conditions to manage its fixed and discretionary customer acquisition,

product development, and other operating expenses.

EBITDA for the third quarter of 2009 was a loss of ($4.3) million compared with

income of $1.3 million in the third quarter of 2008, a decrease of approximately

$5.6 million. The decrease is primarily attributable to the decrease in revenue,

partially offset by decreases in operating expenses, a portion of which Atrinsic

has invested in new product and services development for future growth. Adjusted

EBITDA is a non-GAAP measure - see Supplemental Disclosure regarding Non-GAAP

for the third quarter of 2009 was ($2.4) million (($0.12) loss per basic and

diluted share) compared with break even for the third quarter of 2008 ($0.00

earnings per basic and diluted share).

September 30, 2009, the Company had $17.6 million of cash, cash equivalents with

adequate working capital to support future growth, business development

initiatives, and capital activities.

Schwartz noted, "The results that we are releasing today are not acceptable and

we recognize the need for change. We are evaluating all of our products and

services with an eye toward simplifying our business and refocusing on our core.

In so doing, I firmly believe that we can return the business to growth and

profitability in the future".

All non-GAAP amounts have been adjusted from comparable GAAP measures. A

description of all adjustments and reconciliations to comparable GAAP measures

for all periods presented are included within this communication.

will host a conference call today at 8:30 a.m. Eastern Time to discuss third

quarter 2009 results with the investment community. Anyone interested in

participating should call 1-877-941-8633 if calling within the United States, or

1-480-629-9822 if calling internationally. The call will also be accompanied by

a live webcast and will be accessible via the Company's corporate website at

will be available until, November 18, 2009, which can be accessed by dialing

1-800-406-7325 if calling within the United States, or 1-303-590-3030 if calling

internationally. Please use passcode 4138196 to access the replay.

Inc. www.atrinsic.com is a leading digital advertising and marketing services

company in the United States. Atrinsic is organized as a single segment with two

principal offerings: (1) Transactional services - offering full

service online marketing and distribution services which are targeted and

measurable online campaigns and programs for marketing partners, corporate

advertisers, or their agencies, generating qualified customer leads, online

responses and activities, or increased brand recognition, and (2)

Subscription services - offering our portfolio of subscription based

content applications direct to users working with wireless carriers and other

brings together the power of the Internet, the latest in mobile technology, and

traditional marketing/advertising methodologies, creating a fully integrated

multi platform vehicle for the advanced generation of qualified leads monetized

by the sale and distribution of subscription content, brand-based distribution

and pay-for-performance advertising. Atrinsic's content is organized into four

strategic content groups - digital music, casual games, interactive contests,

and communities/lifestyles. The Atrinsic brands include GatorArcade, a premium

online and mobile gaming site, Ringtone.com, a mobile music download service,

and iMatchUp, one of the first integrated web-mobile dating services.

Feature-rich Network advertising services include a mobile ad network, extensive

search capabilities, email marketing, one of the largest and growing publisher

networks, and proprietary subscription content. Services are provided

on a variety of pricing models including cost per action, fixed fee, or

commission based arrangements.

press release contains "forward-looking" statements based on management's

current expectations as of the date of this release. These statements are made

pursuant to the safe harbor provisions of the Private Securities Litigation

Reform Act of 1995. Forward looking statements include the

Company's discussion relating to management's current strategic priorities.

Because such statements inherently involve risks and uncertainties, actual

results may differ materially from those expressed or implied by such forward

looking statements. Such risks include, among others, risks related to the

successful offering of the Company's products and services; the risk that the

anticipated benefits of the Traffix merger or the Ringtone.com acquisition, and

the acquisition of assets from Shopit, Inc. may not be realized and other risks

that may impact the Company's business, some of which are discussed in the

Company's Quarterly Report on Form 10-Q filed with the Securities and Exchange

Commission (the "SEC") on or about the date of this release under the caption

"Risk Factors" and elsewhere, including in the Company's other reports filed

from time to time with the SEC. All information in this release is as of

November 11, 2009. The Company does not undertake any obligation to update or

revise these forward-looking statements to conform to actual results or changes

in the Company's expectations.

Supplemental Disclosure

regarding Non-GAAP Measures

following tables set forth the Company's EBITDA and Adjusted EBITDA for the

three and nine months periods ended September 30, 2009 and 2008. The Company

defines "EBITDA" and "Adjusted EBITDA" as net income adjusted to exclude the