Unassociated Document FOR IMMEDIATE RELEASE CONTACT

OPERATING RESULTS FOR THE SECOND QUARTER 2009

New York (August 14, 2009) - Atrinsic,

Inc., (NASDAQ: ATRN), a premier diversified online marketing services company,

announced second quarter 2009 results today.

for the second quarter of 2009 were $17.0 million compared with $31.5 million in

the second quarter of 2008, a decrease of 46%. Subscription revenue decreased by

approximately $5.5 million, or 53%, to $4.8 million for the three months ended

June 30, 2009, compared to $10.3 million for the three months ended June 30,

2008. The decrease in subscription service revenue was principally attributable

to a decrease in the average number of billable subscribers during the period as

compared to the prior year period. Transactional revenue decreased by

approximately $9.0 million or 43% to $12.2 million for the three months ended

June 30, 2009 compared to $21.2 million for the three months ended June 30,

2008. The decrease was primarily attributable to the reduction in discretionary

advertising expenditures by our clients.

Katz, Chief Executive Officer, stated, "Second quarter financial results

continued to be affected by industry and macro challenges that are pressuring

both our transactional and subscription-based businesses, with legacy products

and services being hampered by industry-wide changes in mobile content marketing

and the shift to Mobile 2.0, compounded by reduced advertising

spending. Despite these near-term realities, the newly named Atrinsic

made significant progress on several fronts: we consolidated operations and

reduced fixed costs to better suit current market conditions and to support our

redefined forward strategy; we maintained substantial resources of $20.4 million

in cash on our balance sheet; and we made continued selected investments in our

products and technology to develop a higher-value portfolio of content and

services. Our business is now aligned along three key core

competencies - Product, Media and Agency - that all fuel each other to drive

efficiencies and revenue generation. We believe the decisive actions

we have taken are the correct ones to prepare the company for future profitable

continued, "Atrinsic's stated strategy is to focus on a limited number of

high-quality, brand-name new products and services in growth categories that

offer technological advancements over competitors and promote a superior

experience and greater usability through better functionality. These

products and services, including Shopit, Kazaa, and AdQuotient, are being

well-received by customers and are slated for full commercial launches in the

second half of this year. We are focused for the remainder of the year on

executing our strategy to create and distribute compelling cross-platform

content and to better leverage both our network and third party distribution

channels to capture, convert and retain high-value customers for advertisers and

expenses for the second quarter of 2009 were $19.9 million compared with

operating expenses of $30.0 million in the second quarter of 2008, a decrease of

approximately $10.1 million. The decrease is primarily attributable to a reduced

amount of purchased third party media and a reduction in labor and operating

costs. In addition, the Company is carefully monitoring its performance relative

to expectations and market conditions to manage its fixed and discretionary

customer acquisition, product development, and other operating

EBITDA for the second quarter of 2009 was $(1.4) million compared with $2.6

million in the second quarter of 2008, a decrease of approximately $4.0

million. The decrease is primarily attributable to the decrease in

revenue, partially offset by decreases in operating expenses, a portion of which

Atrinsic has invested in new product and services development for future

growth. Adjusted EBITDA is a non-GAAP measure - see Supplemental

Disclosure regarding Non-GAAP Measures below.

for the second quarter of 2009 was ($1.9) million (($0.10) loss per basic and

diluted share) compared with net income of $1.1 million for the second quarter

of 2008 ($0.05 earnings per basic and diluted share).

June 30, 2009, the Company had $20.4 million of cash, cash equivalents and

marketable securities with significant working capital to support future growth,

business development initiatives, and capital activities. Pursuant to its

previously announced stock repurchase program, which ended in May 2009, the

Company repurchased 832,392 shares of Common stock from January 1, 2009 through

May 31, 2009 at a cost of approximately $0.9 million.

current strategic priorities include:

All non-GAAP amounts have

been adjusted from comparable GAAP measures. A description of all adjustments

and reconciliations to comparable GAAP measures for all periods presented are

included within this communication.

will host a conference call today at 8:30 a.m. Eastern Time to discuss second

quarter 2009 results with the investment community. Anyone interested

in participating should call 1-877-941-8633 if calling within the United States,

or 1-480-629-9822 if calling internationally. The call will also be accompanied

by a live webcast and will be accessible via the Company's corporate website at

will be available until Friday, August 21, which can be accessed by dialing

1-800-406-7325 if calling within the United States, or 1-303-590-3030 if calling

internationally. Please use passcode 4138196 to access the replay.

About Atrinsic, Inc. (doing

business as Atrinsic)

Inc. www.atrinsic.com is

one of the leading digital advertising and marketing services company in the

United States. Atrinsic is organized as a single segment with two principal

offerings: (1) Transactional services - offering full service online

marketing and distribution services which are targeted and measurable online

campaigns and programs for marketing partners, corporate advertisers, or their

agencies, generating qualified customer leads, online responses and activities,

or increased brand recognition, and (2) Subscription services -

offering our portfolio of subscription based content applications

direct to users working with wireless carriers and other

brings together the power of the Internet, the latest in mobile technology, and

traditional marketing/advertising methodologies, creating a fully integrated

multi platform vehicle for the advanced generation of qualified leads monetized

by the sale and distribution of subscription content, brand-based distribution

and pay-for-performance advertising. Atrinsic's content is organized into four

strategic content groups - digital music, casual games, interactive contests,

and communities/lifestyles. The Atrinsic brands include GatorArcade, a premium

online and mobile gaming site, Ringtone.com, a mobile music download service,

and iMatchUp, one of the first integrated web-mobile dating services.

Feature-rich Network advertising services include a mobile ad network, extensive

search capabilities, email marketing, one of the largest and growing publisher