Unassociated Document FOR IMMEDIATE RELEASE CONTACT

OPERATING RESULTS FOR THE FIRST QUARTER 2009

New Motion, Inc., doing business as Atrinsic, (NASDAQ: NWMO), a premier

diversified online marketing services company, announced today that revenues for

the first quarter of 2009 were $23.5 million compared with $28.7 million in the

first quarter of 2008, a decrease of 18%. The decrease in revenue is principally

attributed to a decline in the average number of subscribers as compared to the

first quarter of 2008. For the three months ended March 31, 2009, Subscription

revenues decreased by 60% and revenues from Transactional service offerings

increased by 18% when compared to the first quarter of 2008. Notwithstanding

the quarter-over-quarter decline in Subscription revenues, the Company is

developing and launching new mobile products in the music, games, commerce, and

lifestyle categories to support increasing demand for rich media mobile content

expenses for the first quarter of 2009 were $25.3 million compared with

operating expenses of $29.4 million in the first quarter of 2008, a decrease of

approximately $4.0 million. The decrease is primarily attributable to a reduced

amount of purchased third party media, a reduction in labor and operating costs

and efficiencies gained from the merger with Traffix, Inc. In addition, the

Company is carefully monitoring its performance relative to expectations and

market conditions to manage its fixed and discretionary customer acquisition,

lead generation activities, and other operating expenses.

for the first quarter of 2009 was ($1.187) million (($0.06) per basic and

diluted loss per share) compared with a net loss of ($267) thousand for the

first quarter of 2008 (($0.01) per basic and diluted loss per

March 31, 2009, the Company had $22.9 million of cash, cash equivalents and

marketable securities with significant working capital to support future growth,

business development initiatives, and capital activities. Pursuant to its

previously announced stock repurchase program, which ends May 2009, the Company

repurchased 832,392 shares of Common stock during the first quarter of 2009 at a

cost of approximately $1.0 million.

2008, the Company consummated two significant business combinations and took

significant actions to maximize the efficiencies related to those transactions.

In addition, management reduced operating expenses, launched numerous

operational initiatives, and continued to monitor the marketplace for additional

some of the Company's specific goals include:

business climate is challenging and the Company continues to consolidate

operations acquired in its most recent business combinations. In response, the

Company is (i) implementing various cost control measures to better align

expenses with revenues, (ii) implementing improved technologies and processes to

enhance productivity and create competitive advantages, and (iii) eliminating

activities that don't meet current expectations of profitability. It is expected

that these cost control measures will reduce reported operating expenses by 20%

- 25% annually and consolidate the Company's operations into two

1 All non-GAAP amounts have

been adjusted from comparable GAAP measures. A description of all adjustments

and reconciliations to comparable GAAP measures for all periods presented are

included within this communication.

About New Motion, Inc.

(doing business as Atrinsic)

Motion, Inc., doing business as Atrinsic, is one of the leading digital

advertising and marketing services company in the United States. Atrinsic is

organized as a single segment with two principal offerings: (1)

Transactional services - offering full service online marketing and

distribution services which are targeted and measurable online campaigns and

programs for marketing partners, corporate advertisers, or their agencies,

generating qualified customer leads, online responses and activities, or

increased brand recognition, and (2) Subscription services - offering

our portfolio of subscription based content applications direct to

users working with wireless carriers and other distributors.

brings together the power of the Internet, the latest in mobile technology, and

traditional marketing/advertising methodologies, creating a fully integrated

multi platform vehicle for the advanced generation of qualified leads monetized

by the sale and distribution of subscription content, brand-based distribution

and pay-for-performance advertising. Atrinsic's content is organized into four

strategic content groups - digital music, casual games, interactive contests,

and communities/lifestyles. The Atrinsic brands include GatorArcade, a premium

online and mobile gaming site, Ringtone.com, a mobile music download service,

and iMatchUp, one of the first integrated web-mobile dating services.

Feature-rich Network advertising services include a mobile ad network, extensive

search capabilities, email marketing, one of the largest and growing publisher

networks, and proprietary subscription content. Services are provided

on a variety of pricing models including cost per action, fixed fee, or

commission based arrangements.

Availability of Annual

26, 2009, the Company filed its Form 10-K. A copy of the Form 10-K can be

obtained at no cost on the SEC's website, www.sec.gov. A

copy of the Company's Form 10-K is also available in print at no cost to any

Company shareholder upon request.

press release contains "forward-looking" statements based on management's

current expectations as of the date of this release. These statements are made

pursuant to the safe harbor provisions of the Private Securities Litigation

Reform Act of 1995. Forward looking statements include the

Company's expectations that it will have sufficient capital resources to

enable continued development and growth into the future. Because such

statements inherently involve risks and uncertainties, actual results may differ

materially from those expressed or implied by such forward looking statements.

Such risks include, among others, risks related to the successful offering of

the Company's products and services; the risk that the anticipated benefits of

the Traffix merger or the Ringtone.com acquisition may not be realized and other

risks that may impact the Company's business, some of which are discussed in the

Company's Quarterly Report on Form 10-Q filed with the Securities and Exchange

Commission (the "SEC") on or about the date of this release under the caption

"Risk Factors" and elsewhere, including in the Company's other reports filed

from time to time with the SEC. All information in this release is as of May 12,

2009. The Company does not undertake any obligation to update or revise these

forward-looking statements to conform to actual results or changes in the

Company's expectations.

Supplemental Disclosure

regarding Non-GAAP Measures

following tables set forth the Company's EBITDA and Adjusted EBITDA for the