Unassociated Document FOR IMMEDIATE RELEASE CONTACT

OPERATING RESULTS FOR THE FULL YEAR AND FOURTH QUARTER 2008.

AEBITDA of $7.7 MILLION FOR THE YEAR ENDED DECEMBER 31, 2008, EXCLUDES A $114.8

MILLION NON-CASH IMPAIRMENT CHARGE

New York (March 26, 2009) - New Motion,

Inc., doing business as Atrinsic, (NASDAQ: NWMO), a premier diversified online

marketing services company, announced today that revenues for the fourth quarter

of 2008 were $22.9 million compared with $14.0 million in the fourth quarter of

2007, an increase of 64.0%. Revenues for the twelve months ended December 31,

2008 and 2007 were $113.9 million and $37.0 million, an increase of 207.9%. The

increase in revenues is primarily attributable to the Company's merger with

Traffix, Inc. which was consummated on February 4, 2008. The Company continues

to leverage the benefits of its cross media Internet and alternative billing

platforms, vertically integrate its proprietary content and online distribution

network, and diversify its revenues with new service offerings. For the twelve

months ended December 31, 2008, revenues derived from Subscription and

Transactional service offerings increased 19.5% and 100%, respectively.

Katz, Chief Executive Officer, said "despite a challenging macroeconomic

environment, Atrinsic was able to grow its top line revenue year over year and

generate positive cash flows from its core business. The Company continues to

transform itself into a diversified Internet marketing company through deploying

new direct to consumer products across the mobile and fixed Internet, winning

new advertising contracts, expanding its billing reach to landline phones, and

deploying its next generation, proprietary technology platform. We remain

cautiously optimistic for 2009 in addressing two large growth markets, mobile

media and online advertising, and see many opportunities to prudently and

successfully expand our business."

expenses for the fourth quarter of 2008, excluding the non-cash impairment of

Goodwill of $114.8 million, were $26.1 million compared with operating expenses

of $15.1 million in the fourth quarter of 2007, an increase of approximately

$11.0 million. The increase is primarily attributable to the merger with Traffix

which resulted in increases in the cost of media, non cash equity based

compensation, and depreciation and amortization; partially offset by

efficiencies gained through post merger integration. The Company continues to

achieve the anticipated $4.1 million efficiencies gained from the merger while

simultaneously developing an appropriate infrastructure to support anticipated

growth. In addition, the Company is carefully monitoring its performance

relative to expectations and market conditions to monitor its discretionary

customer acquisition and lead generation activities.

for the fourth quarter of 2008 was ($116.6) million (($5.37) per basic and

diluted earnings per share) compared with a net loss of ($941) thousand for the

fourth quarter of 2007 (($0.08) per basic and diluted loss per share). Net loss

for the twelve months ended December 31, 2008 was ($115.8) million (($5.43) per

basic and diluted earnings per share) compared with a net loss of ($4.1) million

for the twelve months ended December 31, 2007 (($0.37) per basic and diluted

December 31, 2008, the Company had $24.7 million of cash, cash equivalents and

marketable securities with significant working capital to support future growth,

business development initiatives, and capital activities. Pursuant to its stock

repurchase program previously announced on April 9, 2008, the Company

repurchased 1,289,554 and 1,908,926, shares of Common stock during the three and

twelve months ended December 31, 2008 at a cost of approximately $1.5 million

and $4.1 million, respectively. To date, since inception of the plan,

the Company has repurchased 2,381,318 shares at a cost of approximately $4.5

Zaref, Chief Financial Officer, said "We are pleased to end the year with a

strong balance sheet competitively positioning the Company in the digital media

sector. The Company generated positive cash from its core operations and used

its available resources to make strategic investments, which create the

opportunity for organic growth. In addition, the Company repurchased

approximately 10% of its common shares outstanding under its current share

Proforma EBITDA for the fourth quarter 2008 was $337 thousand as compared with

$1.4 million for the fourth quarter of 2007. On a non-GAAP per diluted share

basis, Adjusted EBITDA per share for the fourth quarter of 2008 was $0.02 as

compared to $0.12 for the fourth quarter of 2007.

2008, the Company consummated two significant business combinations and took

significant actions to maximize the efficiencies related to those transactions.

In addition, management has reduced operating expenses, launched numerous

operational initiatives, and continued to monitor the marketplace for additional

opportunities. The nature, timing, and magnitude of future activities will

depend on, among other things, operating performance, continued post merger

integration activities, and market conditions. Management continuously seeks to

build long term shareholder value by prudently deploying capital with

expectations for an anticipated risk adjusted return.

Company continues to execute on its long term strategic plans amidst a business

climate that is volatile and uncertain. Despite these challenges, management

remains committed, if necessary, to reduce discretionary operating expenses and

reevaluate new initiatives in order to preserve operating margins and generate

some of the Company's specific goals include:

1 All non-GAAP amounts have

been adjusted from comparable GAAP measures. A description of all adjustments

and reconciliations to comparable GAAP measures for all periods presented are

included within this communication.

About New Motion, Inc.

(doing business as Atrinsic)

Motion, Inc., doing business as Atrinsic, is one of the leading digital

advertising and marketing services company in the United States. Atrinsic is

organized as a single segment with two principal offerings: (1)

Transactional services - offering full service online marketing and

distribution services which are targeted and measurable online campaigns and

programs for marketing partners, corporate advertisers, or their agencies,

generating qualified customer leads, online responses and activities, or

increased brand recognition, and (2) Subscription services - offering

our portfolio of subscription based content applications direct to

users working with wireless carriers and other distributors.

brings together the power of the Internet, the latest in mobile technology, and

traditional marketing/advertising methodologies, creating a fully integrated

multi platform vehicle for the advanced generation of qualified leads monetized

by the sale and distribution of subscription content, brand-based distribution

and pay-for-performance advertising. Atrinsic's content is organized into four

strategic content groups - digital music, casual games, interactive contests,