Unassociated Document FOR IMMEDIATE RELEASE CONTACT: Andrew Zaref

Motion Changes Corporate Name to Atrinsic

Change more accurately reflects the Company's long term focus on a wide array of

digital media products and online marketing services

NEW YORK- (June 25, 2009) -

New Motion, Inc. (NASDAQ: NWMO), a leading digital advertising and entertainment

today that it changed it's name to Atrinsic, Inc following a shareholder

vote. In addition, upon the commencement of trading on June 26, 2009,

the Company's stock ticker symbol will change from NWMO to ATRN.

Atrinsic brand has evolved into one the most integrated media companies who

drives growing audiences from our content network and third party distribution

channels to acquire high value customers for advertisers and our own products ,"

said Burton Katz, CEO of Atrinsic. "We are pleased to have a name and

ticker symbol change which reflects the evolution of our business."

Company will immediately launch a market focused branding

is one of the leading digital advertising and marketing services company in the

United States. Atrinsic is organized as a single segment with two principal

offerings: (1) Transactional services - offering full service online

marketing and distribution services which are targeted and measurable online

campaigns and programs for marketing partners, corporate advertisers, or their

agencies, generating qualified customer leads, online responses and activities,

or increased brand recognition, and (2) Subscription services -

offering our portfolio of subscription based content applications

direct to users working with wireless carriers and other

brings together the power of the Internet, the latest in mobile technology, and

traditional marketing/advertising methodologies, creating a fully integrated

multi platform vehicle for the advanced generation of qualified leads monetized

by the sale and distribution of subscription content, brand-based distribution

and pay-for-performance advertising. Atrinsic's content is organized into four

strategic content groups - digital music, casual games, interactive contests,

and communities/lifestyles. The Atrinsic brands include GatorArcade, a premium

online and mobile gaming site, Ringtone.com, a mobile music download service,

and iMatchUp, one of the first integrated web-mobile dating services.

Feature-rich Network advertising services include a mobile ad network, extensive

search capabilities, email marketing, one of the largest and growing publisher

networks, and proprietary subscription content. Services are provided

on a variety of pricing models including cost per action, fixed fee, or

commission based arrangements.