Thomas Plotts

Schwartz Appointed CEO of Atrinsic

NEW YORK- (February 1, 2010)

(BUSINESS WIRE)-Atrinsic (NASDAQ: ATRN - News), a leading Internet marketing

company, announced today that Jeffrey Schwartz has been appointed to the

position of Chief Executive Officer. Mr. Schwartz, who has been on the Atrinsic

Board of Directors since 2008 and has acted as Interim CEO since October 2009,

will remain on the Company's Board of Directors.

Schwartz brings many years of digital media and public company experience to

Atrinsic. He was formerly president and CEO of Autoweb and Autobytel, both

Nasdaq listed companies, and is widely recognized as an innovator in digital

media and performance marketing. Mr. Schwartz formerly held various executive

positions at The Walt Disney Company. Mr. Schwartz also serves on the

Board of Directors of U.S. Auto Parts Network. He holds a bachelors, masters,

and doctorate from the University of Southern California.

Chazen, Chairman of the Board of Atrinsic, noted, "We are fortunate to have

somebody of Jeffrey's leadership and experience at Atrinsic. During

his time as Interim CEO, he has already begun to focus the company and lay the

groundwork for growth and profitability."

Schwartz noted, "Atrinsic has many important assets, including its human

capital, and I look forward to working with all the stakeholders to return the

Company to growth and profitability. Having spent the last few months

at Atrinsic, I am confident that the Company can achieve measurable near-term

results. I am also confident that our position in key market sectors,

including performance marketing, mobile and music, positions the Company for the

Inc. is a leading Internet marketing company. Atrinsic is organized as a single

segment with two principal offerings: (1) transactional services - offering full

service online marketing and distribution services which are targeted and

measurable online campaigns and programs for marketing partners, corporate

advertisers, or their agencies, generating qualified customer leads, online

responses and activities, or increased brand recognition; and (2) subscription

services - offering our portfolio of subscription based content applications

direct to consumers working with wireless carriers and other

brings together the power of the Internet, the latest in mobile technology, and

traditional marketing/advertising methodologies, creating a fully integrated

multi platform vehicle for the advanced generation of qualified leads monetized

by the sale and distribution of subscription content, brand-based distribution

and pay-for-performance advertising.

press release contains forward-looking statements. Forward-looking statements

involve known and unknown risks and uncertainties, which may cause the Company's

actual results in future periods to differ materially from forecasted results. A

number of factors, including those described in the Company's filings with the

U.S. Securities and Exchange Commission (SEC), could adversely affect the

Company. Copies of the Company's filings with the SEC are available from the

SEC, may be found on the Company's website or may be obtained upon request from

the Company. The Company does not undertake any obligation to update the

information contained herein, which speaks only as of this date.