Full Press Release Details
FOR IMMEDIATE RELEASE CONTACT: Karen Strickholm
--------------------- 505-988-4401
August 21, 2007 STRICKHOLMCOMPANY@MSN.COM
NEW MOTION, INC. NAMES SUSAN G. SWENSON CHIEF OPERATING OFFICER
PREVIOUSLY COO OF T-MOBILE
IRVINE, CA -- NEW MOTION INC. (OTCBB: NWMO), a leading digital entertainment
company providing a broad range of mobile entertainment and Internet media
services, has named former T-Mobile chief operating officer SUSAN G. SWENSON to
the position of chief operating officer for New Motion, Inc., it was announced
today by BURTON KATZ, chief executive officer.
Swenson will focus initially on optimizing New Motion's extensive assets and
strong stable of brands, and supporting the company's continued growth. She will
hold direct responsibility for all existing day to day operations and support
the business's future expansion. Swenson assumes the chief operating officer
position full-time and effective immediately operating from the company's
corporate headquarters in Irvine, CA.
"New Motion is coming of age, and as we prepare the company for its next phase
of growth, we are fortunate to have an executive with Sue's abilities and
impressive credentials on board," said Katz. "Sue has been a major player in the
wireless industry since its inception, and she will be an excellent addition to
Said Swenson, "New Motion is clearly emerging as a leading player in the mobile
arena, with a strong management team. They have a highly creative approach to
digital entertainment, providing consumers with the best there is to offer in
innovative services and mobile entertainment. I am pleased to be part of this
Swenson joins New Motion from Amp'd Mobile in Los Angeles, CA, where she held
the position of chief operating officer from 2006 on, and was directly
responsible for customer operations, technology development, human resources,
legal and finance. Prior to Amp'd Mobile, Swenson was chief operating officer of
T-Mobile in Seattle, WA, a $12 billion dollar company, from 2004 through 2005.
In that position, she managed engineering, information technology, customer
care, business operations and customer loyalty. From 1999 to 2004, she was
president and chief operating officer for Leap Wireless, now known as Cricket
Communications. From 1994 through 1999, Swenson was president and chief
executive officer for Cellular One, a joint venture between AirTouch
Communications and AT&T. Prior to that, she was a vice president with Pacific
Bell, and she got her start in the mobile market with Pactel Cellular, beginning
Swenson is an active member on the board of directors for several organizations,
including serving as director and on the audit and exam committees for MBlox and
Wells Fargo. She also is a director on the board of Eltek, a telecom power
company. Swenson holds a bachelor's degree in French from San Diego State
University, awarded in 1971.
ABOUT NEW MOTION, INC.
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NEW MOTION, INC. (OTCBB: NWMO) is a digital entertainment company providing a
broad range of digital and mobile products and services to consumers. New
Motion, Inc. combines the power of the Internet, the latest in mobile
technology, and traditional marketing / advertising methodologies to their
brands: MOBILESIDEWALK(TM), a mobile entertainment portal, RINGTONECHANNEL, a
mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and
GATORARCADE, a premium online and mobile gaming site. Headed by a seasoned team
of Internet, new media, entertainment and technology professionals, New Motion,
Inc. was founded in 2005 and is headquartered in Irvine, California with a
branch office in Seattle. WIRED MAGAZINE recently declared New Motion's mobile
content capabilities a "rival to those of their mainstream-media counterparts,"
WIRELESS BUSINESS FORECAST named New Motion "a company to watch," and RCR
WIRELESS NEWS noted that New Motion, Inc. is "gaining traction in the
direct-to-consumer ring." For more information, please visit
WWW.NEWMOTIONINC.COM, WWW.MOBILESIDEWALK.COM, www.ringtonechannel.com,
WWW.BID4PRIZES.COM or WWW.GATORARCADE.COM.