Full Press Release Details
| FOR IMMEDIATE RELEASE | CONTACT: | Jeffrey Schwartz |
| January 13 th , 2010 | Interim CEO 212-716-1977 |
Goldfarb Appointed to Atrinsic Board of Directors
NEW YORK- (January 13, 2010)
(BUSINESS WIRE) - Atrinsic (NASDAQ: ATRN), a leading internet marketing company,
announced today that Stuart Goldfarb has been appointed to its Board of
Goldfarb brings over two decades of direct marketing, strategic and management
experience to the Atrinsic Board of Directors. From 2001 to 2009, Mr.
Goldfarb was President and CEO of Direct Brands, Inc. Under his
leadership, the company grew to be the world's largest direct marketer of music,
DVD's, and books, with household brands such as Columbia House, BMG Music,
Doubleday Book Club, Book-of-the-Month-Club, cdnow.com and many
more. Prior to that, Mr. Goldfarb was President and CEO of bol.com,
Bertelsmann's premier online retailer of books and music, doing business in 18
European and Asian countries. Before joining Bertelsmann, he was Vice
Chairman of Value Vision International, a cable TV home shopping and e-commerce
company. He was formerly Executive Vice President, Worldwide Business
Development at NBC, where he held various executive level
Chazen, chairman of Atrinsic, noted "We are pleased to be adding somebody of
Stuart's experience to our board and look forward to his
contribution." Mr. Goldfarb noted, "Atrinsic has many important
assets, including its talented executive team, and I am pleased to be assisting
them in building a great company."
Inc. is a leading internet marketing company. Atrinsic is organized as a single
segment with two principal offerings: (1) Transactional Services - offering full
service online marketing and distribution services which are targeted and
measurable online campaigns and programs for marketing partners, corporate
advertisers, or their agencies, generating qualified customer leads, online
responses and activities, or increased brand recognition; and (2) Subscription
Services - offering our portfolio of subscription based content applications
direct to users working with wireless carriers and other
brings together the power of the Internet, the latest in mobile technology, and
traditional marketing/advertising methodologies, creating a fully integrated
multi platform vehicle for the advanced generation of qualified leads monetized
by the sale and distribution of subscription content, brand-based distribution
and pay-for-performance advertising.