Hill & Knowlton (for New Motion)

MOTION, INC. AND TRAFFIX, INC. TO MERGE,

MAJOR, VERTICALLY INTEGRATED

ENTERTAINMENT NETWORK'

Combined 2008 Revenues Ranging from

CA & PEARL RIVER, NY -

Motion, Inc. (OTCBB: NWMO), a leading digital entertainment company providing

broad range of online and mobile content services, and Traffix, Inc. (NASDAQ:

TRFX), a premier interactive media company, today announced that they have

entered into a definitive agreement to merge in a stock for stock merger. The

combined companies will have the resources to create a vertically integrated

Mobile Entertainment Network' that can play a major role in the mobile

terms of the merger agreement, Traffix shareholders will receive approximately

0.683 of a share of New Motion for each share of Traffix. The exchange

ratio was determined by the parties so that Traffix shareholders will own 45%

the combined company, on a fully diluted basis, and New Motion shareholders

own 55%. The exchange ratio is subject to adjustment under certain

circumstances. Based upon the closing price of New Motion shares on

September 26, 2007, the date the merger agreement was signed, the merger

consideration would have a value of approximately $10.59 per Traffix

projects that, assuming completion of the transaction by the end of 2007,

revenues of the newly combined entity for 2008 could reach between $145 and

combined company will allow consumers to experience content where they want

how they want it, when they want it. The new entity will operate a vertically

integrated mobile entertainment network with diverse customer acquisition

platforms, an extensive library of proprietary digital content, and a large,

growing subscriber base.

converging a high quality online user experience and an extensive Internet

distribution platform with mobile portability and premium billed subscription

services, the combined entity has an unprecedented opportunity. Management

both New Motion and Traffix believe that the combined company will maximize

yield of Traffix's online advertising media while decreasing New Motion's

average cost per new subscriber, increasing profitability of the combined

working with Traffix during 2007, we realized the value a mature Internet media

company can add to efficiently growing a mobile entertainment business. This

newly combined business can have a unique competitive advantage, by providing

low cost content to the large online audience that Traffix has developed and

able to reach through its advertising network,'' said Burton Katz, chief

executive officer of New Motion. "This merger is expected to accelerate New

Motion's growth and create a Mobile Entertainment Network' that we plan to

expand through the introduction of new products as well as the continued

penetration of our existing services domestically and internationally. In

addition, following closing of the merger we plan to continue actively seeking

other potential acquisitions which will benefit from our size and

L. Schwartz, chief executive officer and chairman of the board of Traffix,

"This merger pairs two successful companies that understand how to harness

Internet and mobile technologies to deliver enjoyable entertainment with

targeted marketing. Together, the combined companies are expected to leverage

the strong technology, wide online reach, proprietary content, and advertising

platform Traffix has built with the compelling premium mobile services New

Motion offers consumers. Traffix considers this the right time to capitalize

the expanded marketing opportunities presented by the growth of mobile

marketing, and we expect the transaction to be earnings accretive to our

completion of the merger, Katz will continue to lead the combined company as

chief executive officer. Andrew Stollman, currently president of Traffix, will

serve as president of the combined company. Schwartz will step down as chairman

and director, and continue as a consultant for the combined company. The Board

of Directors of the combined company following the merger will initially consist

of seven persons, with three persons designated by New Motion, two of whom

be independent directors, three persons designated by Traffix, two of whom

be independent directors, and the chief executive officer of New Motion.

company's board of directors has recommended approval of the transaction by its

shareholders. In addition, a special committee of Traffix's independent

directors recommended approval of the merger by Traffix's Board. Consummation of

the transaction remains subject to customary conditions to closing, including

approval by shareholders of both companies. Shareholders of New Motion holding

an aggregate of 29.6% of New Motion's outstanding shares have agreed to vote in

favor of the transaction. Schwartz and Stollman, holding an aggregate of 14.6%

of Traffix's outstanding shares, have agreed to vote their shares in favor of

upon currently outstanding shares, each Traffix share will be converted into

approximately 0.683 of a share of New Motion common stock, constituting

approximately 45% of the shares of the combined company, on a fully diluted

basis. Both companies will continue to trade under their own ticker

symbols until the deal closes. Under the Merger Agreement, if Traffix's

Board approves payment of its regular quarterly dividend, Traffix may continue

to pay a regular quarterly dividend until such time as the registration

statement relating to the shares of New Motion common stock to be delivered

Traffix shareholders in the merger has been declared effective by the Securities

and Exchange Commission.

Motion's Board of Directors retained Jefferies & Company to advise it in

connection with the proposed transaction, and Stubbs Alderton & Markiles,

LLP is acting as legal counsel for New Motion. Traffix's special committee

retained Stephens, Inc. to advise it on the fairness of the proposed merger,

Feder, Kaszovitz, Isaacson, Weber, Skala, Bass & Rhine LLP is acting as

counsel to Traffix and Wolf, Block, Schorr and Solis-Cohen LLP is acting as

legal counsel to Traffix's Board Special Committee. Subject to regulatory

approval, it is expected that the merger will be completed by the end of 2007

during the first quarter of 2008.

companies have scheduled a conference call for Thursday, September 27, 2007

1:30 p.m. PDT / 4:30 p.m. EDT, New Motion chief executive officer Burton Katz

will be making a statement, and Katz and Traffix chief executive officer and

board chairman Jeffrey Schwartz will be answering questions from call

participants. Interested parties should dial in to 1-800-857-4254 (International

dial in: 1-773-799-3910), using pass code 2867174. Subsequently, the recorded

call will be posted at www.newmotioninc.com

Motion, Inc. (OTCBB:

digital entertainment company providing a broad range of digital and mobile

products and services to consumers. New Motion, Inc. combines the power of

Internet, the latest in mobile technology, and traditional marketing /

advertising methodologies to their brands: MobileSidewalk ,