CONTACT

OPERATING RESULTS FOR THE FULL YEAR AND FOURTH QUARTER 2009

New York (March 30, 2010) - Atrinsic,

Inc., (NASDAQ: ATRN), a leading direct to consumer Internet marketing company,

announced fourth quarter (unaudited) and year end 2009 results

for the fourth quarter of 2009 were $13.7 million compared with $22.9 million in

the fourth quarter of 2008, a decrease of 40%. Subscription revenue increased by

approximately $1.9 million, or 36%, to $7.2 million for the three months ended

December 31, 2009, compared to $5.3 million for the three months ended December

31, 2008. At December 31, 2009 the number of subscribers was 338,000 compared to

501,000 at December 31, 2008. The increase in subscription revenue is due to the

introduction of the Company's Kazaa music subscription service. Transactional

revenue decreased by approximately $11.1 million or 63% to $6.5 million for the

three months ended December 31, 2009 compared to $17.6 million for the three

months ended December 31, 2008. The decrease was primarily attributable to the

reduction in discretionary advertising expenditures by our clients in the agency

service portion of our business.

expenses for the fourth quarter of 2009 were $32.8 million compared with

operating expenses of $140.8 million in the fourth quarter of 2008, a decrease

of approximately $108.0 million. In 2009 and 2008, the Company determined that

there was an impairment of goodwill and intangibles of $17.3 million and $115

million, respectively. Excluding the effect of goodwill and intangibles

impairment in 2009 and 2008, operating expenses for the fourth quarter of 2009

were $15.5 million compared with operating expenses of $26.0 million in the

fourth quarter of 2008, a decrease of approximately $10.5 million. The decrease

is primarily attributable to a reduced amount of purchased third party media,

correlated to decreased revenues, and a reduction in labor and operating

EBITDA for the fourth quarter of 2009 was a loss of ($1.5) million compared with

income of $0.3 million in the fourth quarter of 2008, a decrease of

approximately $1.8 million. The decrease is primarily attributable to the

decrease in revenue, partially offset by decreases in operating expenses, a

portion of which Atrinsic has invested in new product and services development

for future growth. During the quarter, the Company had a net benefit to Adjusted

EBITDA of approximately $1.5 million as a result of several offsetting items,

including certain accruals and expense reimbursements, offset by severance,

legal costs and write-offs. Adjusted EBITDA is a non-GAAP measure - see

Supplemental Disclosure regarding Non-GAAP Measures below.

for the fourth quarter of 2009 was ($23.9) million (($1.15) loss per basic and

diluted share) compared with net loss of ($116.6) million for the fourth quarter

of 2008 (($5.37) loss per basic and diluted share). Excluding the effect of

goodwill impairment and intangibles in 2009 and 2008, net loss for the fourth

quarter increased by ($4.8) million to ($6.6) million at December 31, 2009

compared to ($1.8) million at December 31, 2008.

fiscal years ended December 31, 2009 and 2008, revenues were $69.1 million and

$113.9 million, a decrease of $44.8 million. Net loss and loss per share for the

years ending December 31, 2009 and 2008 were ($29.5) million and ($1.43) loss

per share and ($115.8) million and ($5.43) loss per share. Excluding the effect

of goodwill and intangibles impairment, net loss was ($12.2) million and ($1.0)

million for the years ended December 31, 2009 and 2008.

December 31, 2009, the Company had $16.9 million of cash and cash equivalents

with adequate working capital to support future growth, business development

initiatives, and capital activities.

non-GAAP amounts have been adjusted from comparable GAAP measures. A description

of all adjustments and reconciliations to comparable GAAP measures for all

periods presented are included within this communication.

Company intends to host a conference call to discuss its first quarter results

and to provide an update on key items of focus and progress. Jeffrey Schwartz,

CEO of Atrinsic, noted, "Having been in the permanent CEO role now for almost

two months, I am beginning to see clearly the areas of opportunity in the

business. Our focus remains on building a scalable direct to consumer

subscriptions business, and we are finding areas within the entertainment

category, particularly music, where we are seeing progress. As we focus the

business, this has emerged as an area of opportunity and progress. We are also

seeing a good measure of progress in our services business, particularly in our

search related marketing services, as we have experienced some client wins that

tell me our integrated online marketing message is resonating with

clients." Schwartz continued, noting "We have taken measures to

reduce our overall operating expense rate and we feel confident that 2010 will

be a year of revenue growth. I also have confidence that we can begin

growing our subscriber base as well."

Inc. is a leading Internet focused marketing company. We

combine the power of the Internet with traditional direct response marketing

techniques to sell entertainment and lifestyle subscription products directly to

consumers. We also leverage our media network and marketing expertise to provide

lead generation and search related marketing services to our corporate and

advertising clients. We have developed our marketing media network, consisting

of web sites, proprietary content and licensed media, to attract consumers,

corporate partners and advertisers. We believe our marketing media network and

proprietary technology allows us to cost-effectively acquire consumers and

provide targeted leads and marketing data to our corporate partners and

press release contains "forward-looking" statements based on management's

current expectations as of the date of this release. These statements are made

pursuant to the safe harbor provisions of the Private Securities Litigation

Reform Act of 1995. Forward looking statements include the

Company's discussion relating to management's current strategic priorities.

Because such statements inherently involve risks and uncertainties, actual

results may differ materially from those expressed or implied by such forward

looking statements. Such risks include, among others, the Company's ability to

maintain customer and strategic business relationships, the impact of

competitive products and pricing, growth in targeted markets, the adequacy of

the Company's liquidity and financial strength to support growth, and other

information that may be detailed from time to time in the Company's filings with

the United States Securities and Exchange Commission. All information

in this release is as of March 30, 2010. The Company does not undertake any

obligation to update or revise these forward-looking statements to conform to

actual results or changes in the Company's expectations.

Supplemental Disclosure

regarding Non-GAAP Measures

following tables set forth the Company's EBITDA and Adjusted EBITDA for the

three month periods and fiscal years ending on December 31, 2009 and 2008,