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REPORTS OPERATING RESULTS FOR THE SECOND QUARTER 2008

Motion, Inc., doing business as Atrinsic, (NASDAQ: NWMO), a premier online

mobile marketing services company,

announced today that revenues for the second quarter of 2008 were $31.5 million

compared with $6.9 million in the second quarter of 2007, an increase of 356%.

Revenues for the six months ended June 30, 2008 and 2007 were $60.2 million

$12.5 million, an increase of 380%. The increase in revenues is primarily

attributable to the Company's merger with

Traffix, Inc., which was consummated on February 4, 2008, that added

$21.5 and $37.1 million in revenues for the three and six month periods ended

June 30, 2008. The Company continues to leverage the benefits of its cross

Internet and Mobile platforms, vertically integrate its proprietary content

online distribution network, and diversify its revenues with new service

offerings. For the second quarter of 2008, on a comparable basis, the Company

experienced a 45% increase in revenues derived from its mobile offerings and

100% increase in revenues from its online service offerings as a result of

Traffix acquisition, effective February 4, 2008. For the six months ended June

30, 2008, revenues derived from mobile and online service offerings increased

84% and 100%, respectively.

expenses for the second quarter of 2008 were $11.3 million compared with

operating expenses of $7.4 million in the second quarter of 2007, an increase

approximately $4 million, primarily attributable to the acquisition of Traffix.

The Company is continuing to achieve the anticipated $4.1 million efficiencies

gained from the merger while simultaneously developing an appropriate

infrastructure to support anticipated growth. In addition, the Company is

carefully monitoring its performance expectations and market conditions relative

to its discretionary customer acquisition and lead generation

income for the second quarter of 2008 was $1.1 million ($0.05 per basic and

diluted earnings per share) compared with a net loss of $0.9 million for the

second quarter of 2007 ($0.08 per basic and diluted loss per share). Net income

for the six months ended June 30, 2008 was $0.8 million ($0.04 per basic and

diluted earnings per share) compared with a net loss of $1.3 million for the

months ended June 30, 2007 ($0.12 per basic and diluted loss per

June 30, 2008, the Company had cash and cash equivalents of $17.2 million,

marketable securities of approximately $8.05 million coupled with significant

working capital to support future growth, business development initiatives,

capital activities. To date the Company has repurchased 469,800 shares of

its Common stock at a cost of approximately $2.0 million pursuant to its stock

repurchase program previously announced on April 9, 2008.

EBITDA for the second quarter was $2.9 million compared with $(1.4) million

the second quarter of 2007. On a non-GAAP per diluted share basis, Adjusted

EBITDA per share for the second quarter of 2008 was $0.12 as compared to $(0.12)

for the second quarter of 2007.

2008, the Company has consummated two significant business combinations and

taken significant actions to maximize the efficiencies related to those

transactions. In addition, management has reduced operating expenses, launched

numerous operational initiatives, and continues to monitor the marketplace

additional opportunities. The nature, timing, and magnitude of future activities

will depend on, among other things, operating performance, post merger

integration activities, and market conditions. Management continuously seeks

build long term shareholder value by prudently deploying capital with

expectations for an anticipated risk adjusted return.

goal is to continue to identify, and execute, additional transformative type

activities which, coupled with its expectations for an improved operating

environment, are expected to establish a Company with Estimated 2008

the range from $145 million to $160 million, resulting in Estimated 2008

Adjusted EBITDA to be in the range from $15 million to $20 million. In addition,

the Company expects to finish 2008 with sufficient capital resources enabling

continued development and growth into the future.

non-GAAP amounts have been adjusted from comparable GAAP measures. A description

of all adjustments and reconciliations to comparable GAAP measures for

periods presented are included within this communication.

Estimated 2008 Revenues and Estimated 2008 Adjusted EBITDA include the

actual reported amounts prepared in accordance with GAAP, the items necessary

reconcile from GAAP to the associated non-GAAP EBITDA, the related contributed

amounts from the Traffix and Ringtone.com transactions as if those transactions

occurred at the beginning of the periods presented, and other transactions

should such opportunities become available. There can be no assurance that

opportunities will become available, under appropriate terms and conditions,

within the time period described above.

New Motion, Inc. (doing business as Atrinsic)

Motion, Inc., doing business as Atrinsic, is one of the leading digital

advertising and entertainment networks in the United States. Atrinsic is

organized as a single segment business with two principal activities: (1)

Networks services - offering full service online marketing and distribution

services which are targeted and measurable online campaigns and programs for

marketing partners, corporate advertisers, or their agencies, generating

qualified customer leads, online responses and activities, or increased brand

recognition, and (2) Entertainment services - offering our portfolio of

subscription-based content applications direct to users working with wireless

carriers and other distributors.

brings together the power of the Internet, the latest in mobile technology,

traditional marketing/advertising methodologies, creating a fully integrated

vehicle for the generation of qualified leads monetized by the sale and

distribution of entertainment content, brand-based distribution and

pay-for-performance advertising. Atrinsic's Entertainment service's content is

organized into four strategic service groups - digital music, casual games,

interactive contests, and communities/lifestyles. The Atrinsic brands include

GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-bid

mobile auction interactive game, and iMatchUp, one of the first integrated

web-mobile dating services. Feature-rich advertising services include a mobile

ad network, extensive search capabilities, email marketing, one of the largest

and growing publisher networks, and proprietary entertainment content. Services

are provided on a variety of pricing models including cost per action, fixed

fee, or commission based arrangement.

of Annual Report on Form 10-KSB and Interim Report on Form

29, 2008, the Company filed an amendment on Form 10-KSB/A to its Form 10-KSB

the sole purpose of including the Part III information. A copy of the Form

10-KSB can be obtained at no cost on the Company's website, www.atrinsic.com,