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PRE Positive Sentiment Score: 85/100

Prenetics Unveils IM8 to U.S. Consumers with Co-Founding Partner David Beckham

Key Takeaway: Prenetics has launched its premium supplement brand IM8 in the U.S., co-founded by David Beckham, in a high-profile event in New York City. The two-part launch included sessions featuring wellness advocate Deepak Chopra and discussions with IM8's Scientific Advisory Board. The brand emphasizes a science-backed approach to health and has already garnered attention due to Beckham's involvement and influencer endorsements. IM8's Daily Ultimate Essentials has received NSF certification, adding to its appeal in the competitive health supplement market.

Market Sentiment Analysis

POSITIVE FACTORS

  • Strong celebrity endorsement from David Beckham drives brand recognition.
  • IM8 products are NSF Certified for Sport®, ensuring safety and quality.
  • The launch event featured influential health advocates, boosting credibility.
  • Focus on holistic health aligns with growing consumer wellness trends.

Full Press Release Details

The Next Big Thing in Wellness? IM8 Lands in the U.S. with a Star-Studded Launch. David Beckham and a world-class scientific team are putting the focus back on foundational health
CHARLOTTE, N.C., Jan. 21, 2025 (GLOBE NEWSWIRE) -- IM8, a premium supplements brand co-founded by David Beckham, hosted its U.S. unveiling event in New York City on January 14. The two-part event featured an Inside Out Wellness session with holistic health advocate Deepak Chopra, M.D., and David Beckham, followed by An Evening with IM8 featuring stage conversations with IM8’s Scientific Advisory Board (SAB) and co-founding partner of IM8, David Beckham. This event solidified the brand's U.S. presence following IM8’s official launch on November 18, 2024.
The IM8 Inside Out Wellness session included a tasting of the company’s hero product, Daily Ultimate Essentials, a meditation session with Deepak Chopra, and a conversation between best-selling author and fitness personality, Tunde Oyeneyin, and David Beckham about his wellness journey with IM8.
The evening event featured a panel moderated by Emily Goldman, Deputy Editor at Prevention Magazine with Dr. Dawn Mussallem, Dr. Suzanne Devkota, and Dr. James DiNicolantonio of IM8’s Scientific Advisory Board. Following the SAB panel, co-founding partner, David Beckham sat down with Fast Company Senior Editor, Jeff Beer, to discuss why he wanted to become a co-founding partner of IM8, the importance of IM8's strong scientific foundation, and how his health journey has evolved throughout his career as a professional athlete.
Customer interest in IM8 surged after David Beckham appeared on the TODAY Show and when health, fitness and lifestyle influencers shared the IM8 story with their global audiences. This comes on the heels of IM8 Daily Ultimate Essentials’ NSF Certified for Sport® certification, a globally recognized standard for supplement safety, quality, and transparency.
“Today is about more than just launching a product. It’s about starting a movement—a commitment to empowering people to live healthier, more vibrant lives,” said IM8 co-founding partner and CEO, Danny Yeung.
"I’ve been drinking IM8 every day for six months, and I feel the difference. Health has always been a priority for me, and with IM8, we set out to create something truly effective. Backed by science, built for daily life—IM8 works,” said IM8 co-founding partner David Beckham.
Investor Relations / Corporate Finance
Prenetics Global Limited
IM8 is the pinnacle of premium core nutrition, born from a collaboration between David Beckham as a co-founding partner, and an elite team of scientists spanning medical professionals, academia and space science. Combining cutting-edge science with nature’s most potent ingredients, IM8 delivers a holistic, science-backed approach to health, empowering you to live your most vibrant life. https://IM8Health.com/

Frequently Asked Questions

Who co-founded the IM8 supplements brand?

David Beckham is a co-founder of the IM8 supplements brand.

What is the hero product of IM8?

The hero product of IM8 is Daily Ultimate Essentials.

What certification does IM8 Daily Ultimate Essentials have?

IM8 Daily Ultimate Essentials is NSF Certified for Sport®.

Who moderated the panel during IM8's launch event?

Emily Goldman moderated the panel at the launch event.

What event marked IM8's U.S. unveiling?

IM8's U.S. unveiling was marked by a launch event in New York City.

Last updated: Jan 21, 2025