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Nu Skin Enterprises Reports Fourth Quarter and Full-year 2025 Results Within Guidance Company provides initial outlook for Q1 and fiscal year 2026, forecasting a return to revenue growth by year's e

Key Takeaway: Nu Skin Enterprises Reports Fourth Quarter and Full-year 2025 Results Company provides initial outlook for Q1 and fiscal year 2026, forecasting a return to revenue growth by year's end PROVO, Utah - Feb. 12, 2026 - Nu Skin Enterprises Inc. (NYSE: NUS) today announced fourth qu

Full Press Release Details

Nu Skin Enterprises Reports Fourth Quarter and Full-year 2025 Results
Company provides initial outlook for Q1 and fiscal year 2026, forecasting a return to revenue growth by year's end
PROVO, Utah - Feb. 12, 2026 - Nu Skin
Enterprises Inc. (NYSE: NUS) today announced fourth quarter and full-year 2025 revenue and earnings within guidance with more than 50% growth in earnings for 2025.
Q4 2025 vs. Prior-year Quarter
Revenue $370.3 million; (16.9)% or (10.4)% excluding Mavely 2024 revenue (0.2)% FX impact or $(0.8) million
Earnings Per Share (EPS) $0.29 compared to $(0.73) or $0.38 excluding restructuring and other charges
Customers 748,796; (10)%
Paid Affiliates 129,311; (11)%
Sales Leaders 30,045; (19)%
Revenue: $1.49 billion; (14.3)% or (10.7%) excluding Mavely 2024 revenue (0.8)% FX impact or $(13.4) million
Earnings Per Share (EPS): $3.18 or $1.27 excluding Mavely gain and other charges compared to $(2.95) or $0.84 excluding restructuring and other charges
"We are pleased to achieve fourth quarter results within our guidance range for both revenue and earnings per share," said Ryan Napierski, Nu
Skin president and CEO. "This past year was a pivotal year as we furthered our transformation toward becoming the world's leading intelligent beauty and wellness platform and laid the groundwork for our 2026 growth initiatives. Looking ahead, we
continue to build sales leader alignment in the first half of the year around the global launch of Prysm iO, positioning us for a return to year-over-year revenue growth by year's end.
"We are now placing Prysm iO intelligent wellness devices into the hands of sales leaders around the world ahead of our consumer launch in the
second half of the year. More than 20,000 devices are already in the hands of our sales leaders generating more than 700,000 scans. As we gain greater adoption and more individuals are scanning and receiving their personalized product
recommendations, we anticipate this will drive growth in subscriptions leading to greater customer lifetime value. We have also begun pre-market activities in India, setting the operational foundation and infrastructure ahead of a full market
opening anticipated in the back half of the year. Overall, we are encouraged by the progress we are making and believe these two initiatives give us the greatest opportunity for sustainable, long-term growth and increased shareholder value."
Q4 2025 Year-over-year Operating Results
Revenue $370.3 million compared to $445.6 million or $413.3 million excluding Mavely 2024 revenue (0.2)% FX impact or $(0.8) million
Gross Margin 70.7% compared to 62.7% or 71.4% excluding inventory write-off Nu Skin business was 77.6% compared to 67.5% or 76.6% excluding inventory write-off
Selling Expenses 35.5% compared to 37.1% Nu Skin business was 40.8% compared to 40.3%
G&A Expenses 29.0% compared to 27.1%
Operating Margin 6.3% compared to (11.9)% or 7.7% excluding restructuring and other charges
Interest Expense $4.0 million compared to $5.9 million
Other Income (Expense) $(1.1) million compared to $1.1 million
Income Tax Rate 20.3% compared to 37.5% or 36.6% excluding restructuring and other charges
EPS $0.29 compared to $(0.73) or $0.38 excluding restructuring and other charges
Dividend Payments $2.9 million
Stock Repurchases $10.0 million $142.3 million remaining in authorization
Q1 and Full-year 2026 Outlook
Q1 2026 Revenue $320 to $340 million; (12)% to (7)% Approximately (1)% FX impact
Q1 2026 EPS $0.10 to $0.20
2026 Revenue $1.35 to $1.50 billion; (9)% to 1% Approximately (1)% FX impact
2026 EPS $0.80 to $1.20
"We are pleased with how we performed this year, growing earnings by more than 50% due to effective margin improvement and cost optimization
amidst top-line pressures," said James D. Thomas, chief financial officer. "As we look to return to year-over-year growth by year's end, our annual revenue guidance is $1.35 to $1.50 billion, with an approximate 1% foreign currency headwind. We
anticipate EPS of $0.80 to $1.20 with a forecasted tax rate of 35%. For the first quarter, which is typically our lowest quarter due to seasonality of our business, we project revenue of $320 to $340 million. This assumes a negative foreign
currency impact of approximately 1%. We project earnings per share of $0.10 to $0.20."
The Nu Skin Enterprises management team will host a conference call with the investment community today at 5 p.m. (ET). Those wishing to access the
webcast, as well as the financial information presented during the call, can visit the Investor Relations page on the company's website at ir.nuskin.com. A replay of the webcast will be available on the same page through Feb. 26, 2026.
About Nu Skin Enterprises Inc.
Nu Skin Enterprises Inc. (NYSE: NUS) is an intelligent beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly
50 markets worldwide. Backed by more than 40 years of scientific research, the company's products help people look, feel and live their best with our newly introduced Prysm iO intelligent wellness platform, an award-winning line of beauty device
systems and trusted brands in personal care and wellness products. Rhyz is the strategic investment arm of Nu Skin Enterprises, formed in 2018 consisting of synergistic consumer, technology and manufacturing companies focused on innovation within
the beauty, wellness and lifestyle categories.
Important Information Regarding Forward-Looking Statements: This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that represent the
company's current expectations and beliefs. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws and include, but are not limited to, statements of
management's expectations regarding the company's performance, growth, and growth opportunities and initiatives, shareholder value, transformation, the Prysm launch and its potential benefits to the business, and new market expansion and its
timing; projections regarding revenue, expenses, margins, tax rates, earnings per share, foreign currency fluctuations, uses of cash, financial position and other financial items; statements of belief; and statements of assumptions underlying
any of the foregoing. In some cases, you can identify these statements by forward-looking words such as "believe," "expect," "become," "continue," "project," "outlook," "guidance," "will," "would," "could," "may," "might," the negative of these
words and other similar words.
The forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ
materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to, the following:
The company's financial performance and the forward-looking statements contained herein are further qualified by a detailed discussion of associated
risks set forth in the documents filed by the company with the Securities and Exchange Commission. The forward-looking statements set forth the company's beliefs as of the date that such information was first provided, and the company assumes no
duty to update the forward-looking statements contained in this release to reflect any change except as required by law.
Non-GAAP Financial Measures:
Constant-currency revenue change is a non-GAAP financial measure that removes the impact of fluctuations in foreign-currency exchange rates, thereby facilitating period-to-period comparisons of the company's performance. It is calculated by
translating the current period's revenue at the same average exchange rates in effect during the applicable prior-year period and then comparing that amount to the prior-year period's revenue. The company believes that constant-currency revenue
change is useful to investors, lenders and analysts because such information enables them to gauge the impact of foreign-currency fluctuations on the company's revenue from period to period.
Earnings per share, gross margin, operating margin and income tax rate, each excluding inventory write-off charges, restructuring and impairment
expense, the gain from the Mavely sale, unrealized investment loss, and/or other charges, as well as revenue growth rate excluding Mavely 2024 revenue, also are non-GAAP financial measures.
The company believes that these non-GAAP financial measures are useful to investors, lenders and analysts because removing the impact of these
items facilitates period-to-period comparisons of the company's performance. Please see the reconciliations of these items to our earnings per share, gross margin, operating margin, income tax rate and revenue growth rate calculated under GAAP,
The following table sets forth revenue for the three-month periods ended December 31, 2025, and 2024 for each of our reportable segments (U.S. dollars in thousands):
Three Months Ended December 31, Constant-Currency
2025 2024 Change Change
Nu Skin
Americas $ 76,977 $ 85,356 (9.8 )% (4.5 )%
Southeast Asia/Pacific 50,210 64,925 (22.7 )% (22.9 )%
Mainland China 52,035 56,438 (7.8 )% (9.0 )%
Japan 42,504 47,512 (10.5 )% (9.5 )%
Europe & Africa 41,800 42,600 (1.9 )% (10.2 )%
South Korea 28,431 33,423 (14.9 )% (11.8 )%
Hong Kong/ Taiwan 29,605 32,549 (9.0 )% (11.6 )%
Other 239 (354 ) 167.5 % 171.1 %
Total Nu Skin 321,801 362,449 (11.2 )% (11.0 )%
Rhyz
Manufacturing 42,451 47,882 (11.3 )% (11.3 )%
Rhyz Other 6,068 35,221 (82.8 )% (82.8 )%
Total Rhyz 48,519 83,103 (41.6 )% (41.6 )%
Total $ 370,320 $ 445,552 (16.9 )% (16.7 )%
The following table sets forth revenue for the years ended December 31, 2025, and 2024 for each of our reportable segments (U.S. dollars in thousands):
Year Ended December 31, Constant-Currency
2025 2024 Change Change
Nu Skin
Americas $ 282,975 $ 322,516 (12.3 )% (6.2 )%
Southeast Asia/Pacific 209,802 244,846 (14.3 )% (14.6 )%
Mainland China 195,553 235,235 (16.9 )% (16.9 )%
Japan 174,364 181,557 (4.0 )% (5.1 )%
Europe & Africa 150,151 164,164 (8.5 )% (12.6 )%
South Korea 130,216 163,706 (20.5 )% (17.1 )%
Hong Kong/ Taiwan 117,378 130,610 (10.1 )% (11.9 )%
Other 1,138 2,832 (59.8 )% (48.5 )%
Total Nu Skin 1,261,577 1,445,466 (12.7 )% (11.8 )%
Rhyz
Manufacturing 205,788 201,430 2.2 % 2.2 %
Rhyz Other 17,794 85,188 (79.1 )% (79.1 )%
Total Rhyz 223,582 286,618 (22.0 )% (22.0 )%
Total $ 1,485,159 $ 1,732,084 (14.3 )% (13.5 )%
The following table provides information concerning the number of Customers, Paid Affiliates and Sales Leaders in our core Nu Skin business for the three-month
periods ended December 31, 2025, and 2024:
Three Months Ended December 31,
2025 2024 Change
Customers
Americas 225,527 227,556 (1 )%
Southeast Asia/Pacific 74,300 82,956 (10 )%
Mainland China 118,523 150,731 (21 )%
Japan 104,439 110,069 (5 )%
Europe & Africa 127,910 133,306 (4 )%
South Korea 58,880 81,301 (28 )%
Hong Kong/Taiwan 39,217 46,053 (15 )%
Total 748,796 831,972 (10 )%
Paid Affiliates
Americas 28,900 28,361 2 %
Southeast Asia/Pacific 20,260 26,310 (23 )%
Mainland China 18,922 22,125 (14 )%
Japan 20,126 22,318 (10 )%
Europe & Africa 14,918 16,860 (12 )%
South Korea 16,341 17,939 (9 )%
Hong Kong/Taiwan 9,844 10,961 (10 )%
Total 129,311 144,874 (11 )%
Sales Leaders
Americas 6,016 6,778 (11 )%
Southeast Asia/Pacific 4,272 5,288 (19 )%
Mainland China 6,065 8,969 (32 )%
Japan 6,259 6,780 (8 )%
Europe & Africa 2,722 3,343 (19 )%
South Korea 2,547 3,343 (24 )%
Hong Kong/Taiwan 2,164 2,411 (10 )%
Total 30,045 36,912 (19 )%
NU SKIN ENTERPRISES, INC.
Consolidated Statements of Income (Unaudited)
(U.S. dollars in thousands, except per share amounts)
Three Months Ended December 31, Year Ended December 31,
2025 2024 2025 2024
Revenue $ 370,320 $ 445,552 $ 1,485,159 $ 1,732,084
Cost of sales 108,339 166,405 453,761 550,233
Gross profit 261,981 279,147 1,031,398 1,181,851
Operating expenses:
Selling expenses 131,342 165,422 508,380 652,039
General and administrative expenses 107,395 120,930 432,141 479,037
Restructuring and impairment expenses - 45,876 25,114 202,360
Total operating expenses 238,737 332,228 965,635 1,333,436
Operating income (loss) 23,244 (53,081 ) 65,763 (151,585 )
Interest expense 3,994 5,864 13,948 26,409
Gain on sale - - 176,162 -
Other income (expense), net (1,059 ) 1,143 (31,780 ) 2,943
Income (loss) before provision for income taxes 18,191 (57,802 ) 196,197 (175,051 )
Provision (benefit) for income taxes 3,700 (21,697 ) 35,993 (28,457 )
Net income (loss) $ 14,491 $ (36,105 ) $ 160,204 $ (146,594 )
Net income (loss) per share:
Basic $ 0.30 $ (0.73 ) $ 3.25 $ (2.95 )
Diluted $ 0.29 $ (0.73 ) $ 3.18 $ (2.95 )
Weighted-average common shares outstanding (000s):
Basic 48,581 49,712 49,293 49,662
Diluted 49,912 49,712 50,301 49,662
NU SKIN ENTERPRISES, INC.
Consolidated Balance Sheets (Unaudited)
(U.S. dollars in thousands)
December 31,
2025 2024
ASSETS
Current assets
Cash and cash equivalents $ 238,630 $ 186,883
Current investments 1,211 11,111
Accounts receivable, net 39,544 50,784
Inventories, net 178,643 190,242
Prepaid expenses and other 89,670 72,643
Current assets held for sale - 26,936
Total current assets 547,698 538,599
Property and equipment, net 377,168 379,595
Operating lease right-of-use assets 74,021 72,605
Goodwill 83,625 83,625
Other intangible assets, net 42,614 74,278
Other assets 280,187 298,008
Long-term assets held for sale - 22,204
Total assets $ 1,405,313 $ 1,468,914
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
Accounts payable $ 26,183 $ 34,880
Accrued expenses 217,551 217,808
Current portion of long-term debt 20,000 30,000
Current liabilities held for sale - 13,919
Total current liabilities 263,734 296,607
Operating lease liabilities 57,640 58,439
Long-term debt 204,187 363,613
Other liabilities 74,512 97,475
Long-term liabilities held for sale - 1,325
Total liabilities 600,073 817,459
Commitments and contingencies
Stockholders' equity
Class A common stock - 500 million shares authorized, $0.001 par value, 90.6 million shares issued 91 91
Additional paid-in capital 635,994 627,787
Treasury stock, at cost - 42.4 million and 40.8 million shares (1,575,059 ) (1,563,614 )
Accumulated other comprehensive loss (116,105 ) (124,758 )
Retained earnings 1,860,319 1,711,949
Total stockholders' equity 805,240 651,455
Total liabilities and stockholders' equity $ 1,405,313 $ 1,468,914
NU SKIN ENTERPRISES, INC.
Reconciliation of Revenue Growth Rates Excluding Mavely to GAAP Revenue Growth Rates
Fourth Quarter Full Year
2024 Revenue $ 445,552 $ 1,732,084
Less: Mavely 2024 Revenue 32,252 69,620
Adjusted 2024 Revenue $ 413,300 $ 1,662,464
2025 Revenue $ 370,320 $ 1,485,159
Revenue Growth Rate (16.9 )% (14.3 )%
Revenue Growth Rate, excluding Mavely (10.4 )% (10.7 )%
NU SKIN ENTERPRISES, INC.
Reconciliation of Gross Margin Excluding Impact of Inventory Write-off to GAAP Gross Margin
Three months ended December 31, Year ended December 31,
2025 2024 2025 2024
Gross Profit $ 261,981 $ 279,147 $ 1,031,398 $ 1,181,851
Impact of inventory write-off - 38,765 - 38,765
Adjusted Gross Profit $ 261,981 $ 317,912 $ 1,031,398 $ 1,220,616
Gross Margin 70.7 % 62.7 % 69.4 % 68.2 %
Gross Margin, excluding inventory write-off impact 70.7 % 71.4 % 69.4 % 70.5 %
Revenue $ 370,320 $ 445,552 $ 1,485,159 $ 1,732,084
NU SKIN ENTERPRISES, INC.
Reconciliation of Core Nu Skin Business Gross Margin Excluding Impact of Inventory Write-off to GAAP Gross Margin
Three months ended December 31,
2025 2024
Gross Profit $ 249,869 $ 244,754
Impact of inventory write-off - 32,704
Adjusted Gross Profit $ 249,869 $ 277,458
Gross Margin 77.6 % 67.5 %
Gross Margin, excluding inventory write-off impact 77.6 % 76.6 %
Revenue $ 321,801 $ 362,449
NU SKIN ENTERPRISES, INC.
Reconciliation of Operating Margin Excluding Certain Charges to GAAP Operating Margin
Three months ended December 31, Year ended December 31,
2025 2024 2025 2024
Operating (loss) income $ 23,244 $ (53,081 ) $ 65,763 $ (151,585 )
Impact of inventory write-off - 38,765 - 38,765
Impact of other charges (1) - 2,940 7,966 2,940
Impact of restructuring and impairment - 45,876 25,114 202,360
Adjusted operating income $ 23,244 $ 34,500 $ 98,843 $ 92,480
Operating margin 6.3 % (11.9 )% 4.4 % (8.8 )%
Operating margin, excluding certain charges 6.3 % 7.7 % 6.7 % 5.3 %
Operating margin growth 152.9 % 150.0 %
Operating margin growth (decline), excluding certain charges (18.2 )% 26.4 %
Revenue $ 370,320 $ 445,552 $ 1,485,159 $ 1,732,084
(1) Other charges consist of expenses incurred during the first quarter of 2025 in connection with the Mavely sale, including $2.7 million of
transaction bonuses for certain employees and $5.2 million of equity compensation as a result of the vesting of the Mavely profits interest units. Other charges for the fourth quarter and full year 2024 consist of transaction-related expenses
incurred related to the sale of Mavely.
NU SKIN ENTERPRISES, INC.
Reconciliation of Effective Tax Rate Excluding Impact of Mavely Gain and Certain Charges to GAAP Effective Tax Rate
Three months ended December 31, Year ended December 31,
2025 2024 2025 2024
Provision (benefit) for income taxes $ 3,700 $ (21,697 ) $ 35,993 $ (28,457 )
Impact of inventory write-off on provision for income taxes - 14,643 14,643
Impact of other charges on provision for income taxes - 632 725 632
Impact of restructuring and impairment on provision for income taxes - 17,329 5,433 40,399
Impact of gain on Mavely sale on provision for income taxes - - (31,104 ) -
Impact of gain on unrealized investment loss on provision for income taxes - - 6,074 -
Provision for income taxes, excluding impact of certain charges $ 3,700 $ 10,907 $ 17,121 $ 27,217
Income (loss) before provision for income taxes 18,191 (57,802 ) 196,197 (175,051 )
Impact of inventory-write off - 38,765 - 38,765
Impact of other charges (1) - 2,940 7,966 2,940
Impact of restructuring and impairment expense: - 45,876 25,114 202,360
Impact of gain on Mavely sale - - (176,162 ) -
Impact of unrealized investment loss - - 28,077 -
Income before provision for income taxes, excluding impact certain charges $ 18,191 $ 29,779 $ 81,192 $ 69,014
Effective tax rate 20.3 % 37.5 % 18.3 % 16.3 %
Effective tax rate, excluding impact of certain charges 20.3 % 36.6 % 21.1 % 39.4 %
NU SKIN ENTERPRISES, INC.
Reconciliation of Earnings Per Share Excluding Impact of Mavely Gain and Certain Charges to GAAP Earnings Per Share
(in thousands, except for per share amounts)
Three months ended December 31, Year ended December 31,
2025 2024 2025 2024
Net income (loss) $ 14,491 $ (36,105 ) $ 160,204 $ (146,594 )
Impact of inventory write-off
Inventory write-off - 38,765 - 38,765
Tax impact - (14,643 ) - (14,643 )
Impact of other charges
Other charges (1) - 2,940 7,966 2,940
Tax impact - (632 ) (725 ) (632 )
Impact of restructuring and impairment expense:
Restructuring and impairment - 45,876 25,114 202,360
Tax impact - (17,329 ) (5,433 ) (40,399 )
Impact of Mavely sale
Gain on Mavely sale - - (176,162 ) -
Tax impact - - 31,104 -
Impact of unrealized investment loss
Unrealized investment loss - - 28,077 -
Tax impact - - (6,074 ) -
Adjusted net income $ 14,491 $ 18,872 $ 64,071 $ 41,797
Diluted earnings per share $ 0.29 $ (0.73 ) $ 3.18 $ (2.95 )
Diluted earnings per share, excluding impact of certain charges $ 0.29 $ 0.38 $ 1.27 $ 0.84
Diluted earnings per share growth 139.7 % 207.8 %
Diluted earnings per share growth (decline), excluding impact of certain charges (23.7 )% 51.2 %
Weighted-average common shares outstanding (000) 49,912 49,712 50,301 49,662
Media: media@nuskin.com, (801) 345-6397
Investors: investorrelations@nuskin.com, (801) 345-3577
Last updated: Feb 12, 2026