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Nu Skin Enterprises Reports Fourth Quarter and Full-year 2024 Results Above Company Revenue Guidance Company provides initial outlook for Q1 and FY 2025

Key Takeaway: Nu Skin Enterprises announced better-than-expected fourth-quarter results for 2024, generating revenue above its guidance. Despite this, the company reported a significant year-over-year revenue decline of 12.0% and decreased customer engagement metrics. Looking forward, Nu Skin provided an initial outlook for Q1 and FY 2025, expecting gradual improvements in business trends but highlighting ongoing challenges in certain markets. Key initiatives include the launch of an innovative wellness product, Prysm iO, and the integration of the recently acquired Mavely.

Market Sentiment Analysis

POSITIVE FACTORS

  • Reported fourth quarter revenue exceeded guidance.
  • Management anticipates improving business trends in 2025.
  • Introduction of new product, Prysm iO, expected to drive future growth.
  • Successful strategic transaction involving the sale of Mavely.

CONCERNS & RISKS

  • Overall revenue for the year decreased by 12.0%.
  • Customer and paid affiliate counts have dropped significantly.
  • Anticipated negative impacts from economic challenges in key markets.
  • Earnings per share are down compared to the prior year.

Full Press Release Details

Nu Skin Enterprises Reports Fourth Quarter and Full-year 2024 Results
Above Company Revenue Guidance
Company provides initial outlook for Q1 and FY 2025
PROVO, Utah - Feb. 13, 2025 - Nu Skin Enterprises
Inc. (NYSE: NUS) today announced fourth quarter and full-year 2024 results above its latest revenue guidance.
Q4 2024 vs. Prior-year Quarter
Revenue $445.6 million; (8.8)% (4.1)% FX impact or $(20.1) million Rhyz revenue $83.1 million; 27.7%
Earnings Per Share (EPS) $(0.73) or $0.38 excluding restructuring and other charges, compared to $0.15 or $0.37 excluding restructuring and other charges
Customers 831,972; (15)%
Paid Affiliates 144,874; (13)% or (12)% excluding an adjustment to eligibility requirements
Sales Leaders 36,912; (16)%
Revenue: $1.73 billion; (12.0)% (3.8)% FX impact or $(76.1) million Rhyz revenue $286.6 million; 32.3%
Earnings Per Share (EPS): $(2.95) or $0.84 excluding restructuring and other charges, compared to $0.17 or $1.85 excluding inventory write-off and other charges
"We were pleased to beat our fourth quarter revenue guidance, generate sequential revenue growth and exceed our adjusted earnings as we materially
completed our restructuring plan," said Ryan Napierski, Nu Skin president and CEO. "As we look ahead to 2025, we anticipate improving business trends and a return to year-over-year growth in several of our markets but also anticipate continued
economic challenges and poor consumer sentiment, particularly in Greater China and South Korea.
"This year we will focus on strengthening our core Nu Skin business with the continued rollout of our enhanced sales performance compensation plan
in several markets as well as accelerating growth in developing markets including Latin America," continued Napierski. "We are also excited for Prysm iO , an exclusive intelligent wellness device that will provide consumers with the nutritional
insights needed to look, live and feel better. We anticipate the introduction later this year of this breakthrough technology will infuse energy and future growth for the nutrition side of the business. Also, we were pleased with the strategic
transaction of Mavely for $250 million, which strengthened our balance sheet and underscored the value of Rhyz to incubate and scale meaningful business, as we continue to invest in and advance
Q4 2024 Year-over-year Operating Results
Revenue $445.6 million compared to $488.6 million (4.1)% FX impact or $(20.1) million Rhyz revenue $83.1 million; 27.7%
Gross Margin 62.7% or 71.4% excluding inventory write-off compared to 72.1% Nu Skin business was 67.5% or 76.6% excluding inventory write-off compared to 77.4%
Selling Expenses 37.1% compared to 37.1% Nu Skin business was 40.3% compared to 40.8%
G&A Expenses 27.1% compared to 29.7%
Operating Margin (11.9)% or 7.7% excluding restructuring and other charges compared to 3.3% or 6.4% excluding restructuring and other charges
Interest Expense $5.9 million compared to $7.4 million
Other Income $1.1 million compared to $0.6 million
Income Tax Rate 37.5% or 36.6% excluding restructuring and other charges compared to 21.9% or 24.9% excluding restructuring and other charges
EPS $(0.73) or $0.38 excluding restructuring and other charges compared to $0.15 or $0.37 excluding restructuring and other charges
Dividend Payments $3.0 million
Stock Repurchases $0.0 million $162.4 million remaining in authorization
Q1 and Full-year 2025 Outlook
Q1 2025 Revenue $345 to $365 million; (17)% to (13)% Approximately (3)% FX impact
Q1 2025 EPS $2.65 to $2.75 or $0.10 to $0.20 excluding the gain from the Mavely transaction
2025 Revenue $1.48 to $1.62 billion; (15)% to (6)% or (11)% to (3)% excluding Mavely revenue in 2024 Approximately (3)% FX impact
2025 EPS $3.45 to $3.85 or $ 0.90 to $1.30 excluding the gain from the Mavely transaction
"We are encouraged by our recent progress in strengthening our business by driving sequential growth in our core Nu Skin business, improving
operational efficiencies and delivering strong cash flow," said James D. Thomas, chief financial officer. "As we look ahead to 2025, our annual revenue guidance is $1.48 to $1.62 billion, with an approximate 3% foreign currency headwind. We
anticipate reported EPS of $3.45 to $3.85 and growth in our adjusted EPS, which we estimate to be $0.90 to $1.30, excluding the gain from the sale of Mavely. For the first quarter, which is typically our lowest quarter due to seasonality of our
business, we project revenue of $345 to $365 million. This assumes a negative foreign currency impact of approximately 3%, with reported earnings per share of $2.65 to $2.75 or $0.10 to $0.20, excluding the gain from the sale of Mavely. As we've
executed on our restructuring plan and improved our cost structure, we are better positioned to execute our strategy and drive earnings growth in 2025."
The Nu Skin Enterprises management team will host a conference call with the investment community today at 5 p.m. (ET). Those wishing to access the
webcast, as well as the financial information presented during the call, can visit the Investor Relations page on the company's website at ir.nuskin.com. A replay of the webcast will be available on the same page through Feb. 27, 2025.
About Nu Skin Enterprises Inc.
The Nu Skin Enterprises Inc. (NYSE: NUS) family of companies includes Nu Skin and Rhyz Inc. Nu Skin is an integrated beauty and wellness company, powered by a
dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by 40 years of scientific research, the company's products help people look, feel and live their best with brands including Nu Skin personal care,
Pharmanex nutrition and ageLOC anti-aging, which includes an award-winning line of beauty device systems. Formed in 2018, Rhyz is a synergistic ecosystem of
consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories.
Important Information Regarding Forward-Looking Statements: This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that represent the
company's current expectations and beliefs. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws and include, but are not limited to, statements of management's
expectations regarding the macro environment, business trends, the company's performance, growth and growth opportunities, investments, initiatives, rollout of the enhanced sales performance compensation plan, new product introductions, and
performance of our Rhyz segments; projections regarding revenue, expenses, tax rates, earnings per share, foreign currency fluctuations, uses of cash and other financial items; statements of belief; and statements of assumptions underlying any of
the foregoing. In some cases, you can identify these statements by forward-looking words such as "believe," "expect," "anticipate," "accelerate," "vision," "continue," "outlook," "guidance," "improve," "will," "would," "could," "may," "might,"
the negative of these words and other similar words.
The forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ
materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to, the following:
The company's financial performance and the forward-looking statements contained herein are further qualified by a detailed discussion of associated
risks set forth in the documents filed by the company with the Securities and Exchange Commission. The forward-looking statements set forth the company's beliefs as of the date that such information was first provided, and the company assumes no
duty to update the forward-looking statements contained in this release to reflect any change except as required by law.
Non-GAAP Financial Measures:
Constant-currency revenue change is a non-GAAP financial measure that removes the impact of fluctuations in foreign-currency exchange rates, thereby facilitating period-to-period comparisons of the company's performance. It is calculated by
translating the current period's revenue at the same average exchange rates in effect during the applicable prior-year period and then comparing that amount to the prior-year period's revenue. The company believes that constant-currency revenue
change is useful to investors, lenders and analysts because such information enables them to gauge the impact of foreign-currency fluctuations on the company's revenue from period to period.
Earnings per share, gross margin, operating margin and income tax rate, each excluding inventory write-off charges, restructuring charges, the gain
from the Mavely sale, and/or other charges, as well as revenue growth rate excluding Mavely 2024 revenue, also are non-GAAP financial measures.
The company believes that these non-GAAP financial measures are useful to investors, lenders and analysts because removing the impact of these
items facilitates period-to-period comparisons of the company's performance. Please see the reconciliations of these items to our earnings per share, gross margin, operating margin, income tax rate and revenue growth rate calculated under GAAP,
The following table sets forth revenue for the three-month periods ended December 31, 2024, and 2023 for each of our reportable segments (U.S. dollars in thousands):
Three Months Ended December 31, Constant- Currency
2024 2023 Change Change
Nu Skin
Americas $ 85,356 $ 97,753 (12.7)% 3.8%
Southeast Asia/Pacific 64,925 66,889 (2.9)% (3.4)%
Mainland China 56,438 71,516 (21.1)% (21.2)%
Japan 47,512 50,966 (6.8)% (3.8)%
Europe & Africa 42,600 47,892 (11.0)% (10.1)%
South Korea 33,423 48,380 (30.9)% (26.7)%
Hong Kong/ Taiwan 32,549 41,209 (21.0)% (20.0)%
Other (354) (1,066) 66.8% 67.0%
Total Nu Skin 362,449 423,539 (14.4)% (9.7)%
Rhyz
Manufacturing 47,882 50,363 (4.9)% (4.9)%
Rhyz Other 35,221 14,738 139.0% 139.0%
Total Rhyz 83,103 65,101 27.7% 27.7%
Total $ 445,552 $ 488,640 (8.8)% (4.7)%
The following table sets forth revenue for the years ended December 31, 2024, and 2023 for each of our reportable segments (U.S. dollars in thousands):
Year Ended December 31, Constant- Currency
2024 2023 Change Change
Nu Skin
Americas $ 322,516 $ 398,222 (19.0)% (8.2)%
Southeast Asia/Pacific 244,846 267,206 (8.4)% (6.4)%
Mainland China 235,235 298,079 (21.1)% (19.7)%
Japan 181,557 207,833 (12.6)% (5.9)%
Europe & Africa 164,164 192,352 (14.7)% (14.6)%
South Korea 163,706 236,099 (30.7)% (27.7)%
Hong Kong/ Taiwan 130,610 153,589 (15.0)% (13.3)%
Other 2,832 (858) 430.1% 430.3%
Total Nu Skin 1,445,466 1,752,522 (17.5)% (13.2)%
Rhyz
Manufacturing 201,430 181,395 11.0% 11.0%
Rhyz Other 85,188 35,214 141.9% 141.9%
Total Rhyz 286,618 216,609 32.3% 32.3%
Total $ 1,732,084 $ 1,969,131 (12.0)% (8.2)%
The following table provides information concerning the number of Customers, Paid Affiliates and Sales Leaders in our core Nu Skin business for the three-month periods
ended December 31, 2024, and 2023:
Three Months Ended December 31,
2024 2023 Change
Customers
Americas 227,556 231,183 (2)%
Southeast Asia/Pacific 82,956 106,471 (22)%
Mainland China 150,731 207,276 (27)%
Japan 110,069 113,670 (3)%
Europe & Africa 133,306 163,178 (18)%
South Korea 81,301 103,151 (21)%
Hong Kong/Taiwan 46,053 52,110 (12)%
Total Customers 831,972 977,039 (15)%
Paid Affiliates
Americas 28,361 31,910 (11)%
Southeast Asia/Pacific (1) 26,310 34,404 (24)%
Mainland China 22,125 25,889 (15)%
Japan 22,318 22,417 -
Europe & Africa 16,860 18,888 (11)%
South Korea (1) 17,939 22,166 (19)%
Hong Kong/Taiwan 10,961 11,212 (2)%
Total Paid Affiliates 144,874 166,886 (13)%
Sales Leaders
Americas 6,778 7,126 (5)%
Southeast Asia/Pacific 5,288 6,418 (18)%
Mainland China 8,969 11,296 (21)%
Japan 6,780 7,086 (4)%
Europe & Africa 3,343 3,968 (16)%
South Korea 3,343 5,249 (36)%
Hong Kong/Taiwan 2,411 2,916 (17)%
Total Sales Leaders 36,912 44,059 (16)%
NU SKIN ENTERPRISES, INC.
Consolidated Statements of Income (Unaudited)
(U.S. dollars in thousands, except per share amounts)
Three Months Ended December 31, Year Ended December 31,
2024 2023 2024 2023
Revenue $ 445,552 $ 488,640 $ 1,732,084 $ 1,969,131
Cost of sales 166,405 136,215 550,233 611,850
Gross profit 279,147 352,425 1,181,851 1,357,281
Operating expenses:
Selling expenses 165,422 181,326 652,039 742,365
General and administrative expenses 120,930 145,033 479,037 546,858
Restructuring and impairment expenses 45,876 10,003 202,360 19,790
Total operating expenses 332,228 336,362 1,333,436 1,309,013
Operating income (loss) (53,081 ) 16,063 (151,585 ) 48,268
Interest expense 5,864 7,368 26,409 25,560
Other income, net 1,143 633 2,943 3,870
Income (loss) before provision for income taxes (57,802 ) 9,328 (175,051 ) 26,578
Provision (benefit) for income taxes (21,697 ) 2,046 (28,457 ) 17,983
Net income (loss) $ (36,105 ) $ 7,282 $ (146,594 ) $ 8,595
Net income (loss) per share:
Basic $ (0.73 ) $ 0.15 $ (2.95 ) $ 0.17
Diluted $ (0.73 ) $ 0.15 $ (2.95 ) $ 0.17
Weighted-average common shares outstanding (000s):
Basic 49,712 49,411 49,662 49,711
Diluted 49,712 49,479 49,662 49,860
NU SKIN ENTERPRISES, INC.
Consolidated Balance Sheets (Unaudited)
(U.S. dollars in thousands)
December 31,
2024 2023
ASSETS
Current assets
Cash and cash equivalents $ 186,883 $ 256,057
Current investments 11,111 11,759
Accounts receivable, net 50,784 58,695
Inventories, net 190,242 279,978
Prepaid expenses and other 72,643 81,066
Current assets held for sale 26,936 14,316
Total current assets 538,599 701,871
Property and equipment, net 379,595 432,965
Operating lease right-of-use assets 72,605 90,107
Goodwill 83,625 218,166
Other intangible assets, net 74,278 95,260
Other assets 298,008 247,606
Long-term assets held for sale 22,204 22,651
Total assets $ 1,468,914 $ 1,808,626
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
Accounts payable $ 34,880 $ 43,113
Accrued expenses 217,808 253,702
Current portion of long-term debt 30,000 25,000
Current liabilities held for sale 13,919 7,056
Total current liabilities 296,607 328,871
Operating lease liabilities 58,439 70,943
Long-term debt 363,613 478,040
Other liabilities 97,475 106,641
Long-term liabilities held for sale 1,325 2,163
Total liabilities 817,459 986,658
Commitments and contingencies
Stockholders' equity
Class A common stock - 500 million shares authorized, $0.001 par value, 90.6 million shares issued 91 91
Additional paid-in capital 627,787 621,853
Treasury stock, at cost - 40.8 million and 41.1 million shares (1,563,614) (1,570,440)
Accumulated other comprehensive loss (124,758) (100,006)
Retained earnings 1,711,949 1,870,470
Total stockholders' equity 651,455 821,968
Total liabilities and stockholders' equity $ 1,468,914 $ 1,808,626
NU SKIN ENTERPRISES, INC.
Reconciliation of Gross Margin Excluding Impact of Inventory Write-off to GAAP Gross Margin
(in thousands, except for percentages)
Three months ended December 31, Year ended December 31,
2024 2023 2024 2023
Gross Profit $ 279,147 $ 352,425 $ 1,181,851 $ 1,357,281
Impact of inventory write-off 38,765 - 38,765 65,728
Adjusted Gross Profit $ 317,912 $ 352,425 $ 1,220,616 $ 1,423,009
Gross Margin 62.7 % 72.1 % 68.2 % 68.9 %
Gross Margin, excluding inventory write-off impact 71.4 % 72.1 % 70.5 % 72.3 %
Revenue $ 445,552 $ 488,640 $ 1,732,084 $ 1,969,131
NU SKIN ENTERPRISES, INC.
Reconciliation of Core Nu Skin Business Gross Margin Excluding Impact of Inventory Write-off to GAAP Gross Margin
(in thousands, except for percentages)
Three months ended December 31,
2024 2023
Gross Profit $ 244,754 $ 327,786
Impact of inventory write-off 32,704 -
Adjusted Gross Profit $ 277,458 $ 327,786
Gross Margin 67.5 % 77.4 %
Gross Margin, excluding inventory write-off impact 76.6 % 77.4 %
Revenue $ 362,449 $ 423,539
NU SKIN ENTERPRISES, INC.
Reconciliation of Operating Margin Excluding Impact of Certain Charges to GAAP Operating Margin
(in thousands, except for percentages)
Three months ended December 31, Year ended December 31,
2024 2023 2024 2023
Operating Income $ (53,081) $ 16,063 $ (151,585) $ 48,268
Impact of inventory write-off 38,765 - 38,765 65,728
Impact of restructuring and impairment 45,876 10,003 202,360 19,790
Impact of other charges (1) 2,940 5,260 2,940 5,260
Adjusted operating income $ 34,500 $ 31,326 $ 92,480 $ 139,046
Operating margin (11.9) % 3.3 % (8.8) % 2.5 %
Operating margin, excluding impact of restructuring and other charges 7.7 % 6.4 % 5.3 % 7.1 %
Revenue $ 445,552 $ 488,640 $ 1,732,084 $ 1,969,131
(1) Other charges for the fourth quarter and full
year 2024 consist of transaction-related expenses incurred related to the sale of Mavely. Other charges for the fourth quarter and full year 2023 consist of a legal contingency ($3.0 million) and a non-recurring foreign tax charge ($2.3
NU SKIN ENTERPRISES, INC.
Reconciliation of Effective Tax Rate Excluding Impact of Certain Charges to GAAP Effective Tax Rate
(in thousands, except for percentages)
Three months ended December 31, Year ended December 31,
2024 2023 2024 2023
Provision (benefit) for income taxes $ (21,697) $ 2,046 $ (28,457) $ 17,983
Impact of restructuring on provision for income taxes 32,604 4,081 55,674 7,324
Provision for income taxes, excluding impact of restructuring $ 10,907 $ 6,127 $ 27,217 $ 25,307
Income (loss) before provision for income taxes (57,802) 9,328 (175,051) 26,578
Impact of inventory write-off 38,765 - 38,765 65,728
Impact of restructuring and impairment 45,876 10,003 202,360 19,790
Impact of other charges (1) 2,940 5,260 2,940 5,260
Income before provision for income taxes, excluding impact of restructuring and other charges $ 29,779 $ 24,591 $ 69,014 $ 117,356
Effective tax rate 37.5 % 21.9 % 16.3 % 67.7 %
Effective tax rate, excluding impact of restructuring and other charges 36.6 % 24.9 % 39.4 % 21.6 %
(1) Other charges for the fourth quarter and full
year 2024 consist of transaction-related expenses incurred related to the sale of Mavely. Other charges for the fourth quarter and full year 2023 consist of a legal contingency ($3.0 million) and a non-recurring foreign tax charge ($2.3
NU SKIN ENTERPRISES, INC.
Reconciliation of Earnings Per Share Excluding Impact of Certain Charges to GAAP Earnings Per Share
(in thousands, except for per share amounts)
Three months ended December 31, Year ended December 31,
2024 2023 2024 2023
Net income $ (36,105) $ 7,282 $ (146,594) $ 8,595
Impact of Inventory Write-off:
Inventory write-off 38,765 - 38,765 65,728
Tax impact (14,643) - (14,643) (4,866)
Impact of restructuring and impairment expense:
Restructuring and impairment 45,876 10,003 202,360 19,790
Tax impact (17,329) (3,088) (40,399) (1,465)
Impact of other charges (1)
Impact of other charges 2,940 5,260 2,940 5,260
Tax impact (632) (993) (632) (993)
Adjusted net income $ 18,872 $ 18,464 $ 41,797 $ 92,049
Diluted earnings per share $ (0.73) $ 0.15 $ (2.95) $ 0.17
Diluted earnings per share, excluding impact of restructuring and other charges $ 0.38 $ 0.37 $ 0.84 $ 1.85
Weighted-average common shares outstanding (000) 49,712 49,479 49,662 49,860
(1) Other charges for the fourth quarter and full
year 2024 consist of transaction-related expenses incurred related to the sale of Mavely. Other charges for the fourth quarter and full year 2023 consist of a legal contingency ($3.0 million) and a non-recurring foreign tax charge ($2.3
NU SKIN ENTERPRISES, INC.
Reconciliation of Earnings Per Share Excluding Impact of Mavely Sale to GAAP Earnings Per Share
Three months ended March 31, 2025 Year ended December 31, 2025
Low end High end Low end High end
Earnings Per Share $ 2.65 $ 2.75 $ 3.45 $ 3.85
Impact of Mavely Sale:
Pre-tax Mavely sale gain (3.40) (3.40) (3.40) (3.40)
Tax impact 0.85 0.85 0.85 0.85
Adjusted EPS $ 0.10 $ 0.20 $ 0.90 $ 1.30
NU SKIN ENTERPRISES, INC.
Reconciliation of Revenue Growth Rates Excluding Mavely 2024 Revenue to GAAP Revenue Growth Rates
(in thousands, except for percentages)
Three months ended March 31, 2025 Year ended December 31, 2025
Low end High end Low end High end
2024 Revenue $ 417,306 $ 417,306 $ 1,732,084 $ 1,732,084
Less: Mavely 2024 Revenue 6,970 6,970 69,620 69,620
2024 Revenue, excluding Mavely $ 410,336 $ 410,336 $ 1,662,464 $ 1,662,464
Revenue Growth Rate (17) % (13) % (15) % (6) %
Revenue Growth Rate, excluding Mavely 2024 Revenue (16) % (11) % (11) % (3) %
2025 Forecasted Revenue $ 345,000 $ 365,000 $ 1,480,000 $ 1,620,000
Media: media@nuskin.com, (801) 345-6397

Frequently Asked Questions

What were Nu Skin's Q4 2024 revenues?

Nu Skin reported Q4 2024 revenues of $445.6 million.

How did Nu Skin's EPS perform in 2024?

Nu Skin's EPS for 2024 was $(2.95) or $0.84, excluding specific charges.

What is Nu Skin's revenue outlook for Q1 2025?

Nu Skin projects Q1 2025 revenue between $345 to $365 million.

Who is Nu Skin's CEO?

Ryan Napierski is the president and CEO of Nu Skin.

What new product is Nu Skin launching in 2025?

Nu Skin plans to launch Prysm iO, an intelligent wellness device, later this year.

Last updated: Feb 13, 2025