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Q" Street Lincoln, NE 68508 Phone: 402-475-2525 Fax: 402-475-9061 Contact: Patrick E. Beans Chief Financial Officer 402-475-2525 NATIONAL RESEARCH CORPORATION ANNOUNCES SECOND QUARTER 2011 RESULTS Market Demand and Compa

Key Takeaway: NATIONAL RESEARCH CORPORATION ANNOUNCES SECOND QUARTER 2011 RESULTS Market Demand and Company Strategies Drive Accelerated Growth Board of Directors Declares Third Quarter Dividend LINCOLN, Nebraska (August 2, 2011) - National Research Corporation (NASDAQ:NRCI) today announce

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NATIONAL RESEARCH CORPORATION ANNOUNCES
SECOND QUARTER 2011 RESULTS
Market Demand and Company Strategies Drive Accelerated Growth
Board of Directors Declares Third Quarter Dividend
LINCOLN, Nebraska (August 2, 2011) - National Research Corporation (NASDAQ:NRCI) today announced results for the second quarter 2011.
Commenting on the second quarter results, Michael D. Hays, chief executive officer of National Research Corporation, said, "We continue to benefit from changes imposed under health reform which shifts the business model of healthcare from volume to value driving increased demand for our entire cross-continuum product portfolio. Subscription upgrades, winning new clients and cross-selling products among our installed base, are all contributing to our robust growth."
Revenue for the quarter ended June 30, 2011, was $18.3 million, compared to $14.1 million for the same quarter in 2010. Net income for the quarter ended June 30, 2011, was $2.3 million, or $0.35 per basic and $0.34 per diluted share, compared to $1.7 million for the second quarter 2010, or $0.25 per basic and diluted share.
The Company also announced that its Board of Directors has declared a regular quarterly cash dividend of $0.22 (twenty-two cents) per share payable September 30, 2011, to shareholders of record as of the close of business on September 2, 2011.
In closing, Pat Beans, chief financial officer of National Research Corporation, said, "Leverage, driven by scale and higher proportions of subscription-based revenue, has clearly benefited the Company as evidenced by our net income growth of 40% on revenue gains of 30%."
NRCI Announces Second Quarter 2011 Results
A listen-only simulcast of National Research Corporation's 2011 second quarter conference call will be available online at www.earnings.com on August 3, 2011, beginning at 11:00 a.m. Eastern time. The online replay will follow approximately one hour later and continue for 30 days.
National Research Corporation, headquartered in Lincoln, Nebraska, is a leading provider of performance measurement, improvement services, and governance education to the healthcare industry in the United States and Canada.
This press release includes "forward-looking" statements related to the Company that can generally be identified as describing the Company's future plans, objectives or goals. Such forward-looking statements are subject to risks and uncertainties that could cause actual results or outcomes to differ materially from those currently anticipated. These forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. For further information about the factors that could affect the Company's future results, please see the Company's filings with the Securities and Exchange Commission.
NRCI Announces Second Quarter 2011 Results
NATIONAL RESEARCH CORPORATION
Unaudited Consolidated Statements of Operations
(In thousands, except per share data)
Three Months Ended June 30, Six Months Ended June 30,
2011 2010 2011 2010
Revenue $ 18,316 $ 14,139 $ 38,107 $ 31,509
Operating expenses:
Direct expenses 7,260 5,877 14,018 12,333
Selling, general and administrative 5,990 4,545 12,080 9,014
Depreciation and amortization 1,235 1,059 2,478 2,157
Total operating expenses 14,485 11,481 28,576 23,504
Operating income 3,831 2,658 9,531 8,005
Other income (expense), net:
Interest income 3 2 5 3
Interest expense (156 ) (93 ) (326 ) (191 )
Other, net 9 49 (19 ) 6
Total other income (expense), net (144 ) (42 ) (340 ) (182 )
Income before income taxes 3,687 2,616 9,191 7,823
Provision for income taxes 1,358 956 3,406 3,034
Net income $ 2,329 $ 1,660 $ 5,785 $ 4,789
Net income per share, basic $ 0.35 $ 0.25 $ 0.87 $ 0.72
Net income per share, diluted $ 0.34 $ 0.25 $ 0.85 $ 0.71
Weighted average shares outstanding:
Basic 6,665 6,634 6,659 6,637
Diluted 6,855 6,732 6,832 6,724
NRCI Announces Second Quarter 2011 Results
NATIONAL RESEARCH CORPORATION
Unaudited Consolidated Condensed Balance Sheets
(Dollars in thousands)
ASSETS Jun. 30, 2011 Dec. 31, 2010
Current Assets:
Cash and cash equivalents $ 4,464 $ 3,519
Accounts receivable, net 11,587 9,172
Income taxes recoverable 800 1,277
Other current assets 3,994 3,373
Total current assets 20,845 17,341
Net property and equipment 13,804 14,482
Other, net 65,649 63,947
Total Assets $ 100,298 $ 95,770
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
Accounts payable and accrued expenses $ 2,387 $ 3,872
Deferred revenue 17,960 17,701
Accrued compensation 3,540 2,750
Notes payable and short-term borrowing 3,260 1,827
Total current liabilities 27,147 26,150
Non-current liabilities 20,607 21,036
Total Liabilities 47,754 47,186
Shareholders' Equity:
Common stock, $0.001 par value; 20,000,000 shares authorized; issued 8,108,932 in 2011 and 8,044,855 in 2010; outstanding 6,728,354 in 2011 and 6,668,574 in 2010 8 8
Additional paid-in capital 30,059 28,970
Retained earnings 44,172 41,343
Accumulated other comprehensive income 1,294 1,108
Treasury stock (22,989 ) (22,845
Total shareholders' equity 52,544 48,584
Total liabilities and shareholders' equity $ 100,298 $ 95,770
Last updated: Aug 2, 2011