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Natural Health Trends Reports Second Quarter 2025 Financial Results

Key Takeaway: Natural Health Trends Corp. reported a revenue decline of 6% to $9.8 million for Q2 2025. The company experienced an operating loss of $333,000, compared to a loss of $238,000 in the same quarter last year. Active Members also decreased to 29,260, reflecting ongoing economic challenges.
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Market Sentiment Analysis

POSITIVE FACTORS

  • Declared a quarterly cash dividend of $0.20 per share.
  • Total cash and equivalents remain substantial at $34.2 million.

CONCERNS & RISKS

  • Revenue decreased by 6% compared to Q2 2024.
  • Operating loss increased to $333,000 from $238,000 in Q2 2024.
  • Active Members decreased to 29,260 from 31,110 in Q2 2024.

Full Press Release Details

LOS ANGELES, July 30, 2025 (GLOBE NEWSWIRE) -- Natural Health Trends Corp. (NASDAQ: NHTC), a leading direct-selling and e-commerce company that markets premium quality personal care, wellness and “quality of life” products under the NHT Global brand, today announced its financial results for the quarter ended June 30, 2025.
Second Quarter 2025 Financial Highlights
• Revenue of $9.8 million decreased 6% compared to $10.5 million in the second quarter of 2024.
• Operating loss was $333,000 compared to $238,000 in the second quarter of 2024.
• Net income was $15,000, or breakeven per diluted share, compared to $173,000, or $0.02 per diluted share, in the second quarter of 2024.
• The number of Active Members 1 was 29,260 at June 30, 2025 compared to 30,870 at December 31, 2024 and 31,110 at June 30, 2024.
Year-to-Date 2025 Financial Highlights
• Revenue of $20.6 million decreased 4% compared to $21.4 million in the first six months of 2024.
• Operating loss was $678,000 compared to $603,000 in the first six months of 2024.
• Net income was $137,000, or $0.01 per diluted share, compared to $361,000, or $0.03 per diluted share, in the first six months of 2024.
Management Commentary
“Our second quarter sales reflected the heightened economic uncertainty caused by evolving trade tensions, which we expect will continue to heavily weigh on consumer sentiment in our biggest market,” commented Chris Sharng, President of Natural Health Trends Corp.
Mr. Sharng continued, “To mitigate tariff-related risks, we are realigning our supply chain by transitioning production to trusted manufacturing partners in Asia, bringing operations closer to our core markets and enhancing long-term resilience.”
Balance Sheet and Cash Flow
• Net cash used in operating activities was $5.2 million in the first six months of 2025 compared to $3.0 million in the first six months of 2024. Before tax installment payments, the liability of which arose from the 2017 U.S. Tax Cuts and Jobs Act (the "Tax Act"), cash used in operating activities was $97,000 in the first six months of 2025 compared to cash provided by operating activities of $950,000 in the first six months of 2024. The Tax Act liability is now fully paid.
• Total cash, cash equivalents and marketable securities were $34.2 million at June 30, 2025, down from $43.9 million at December 31, 2024.
• On July 28, 2025, the Company’s Board of Directors declared a quarterly cash dividend of $0.20 on each share of common stock outstanding. The dividend will be payable on August 22, 2025 to stockholders of record as of August 12, 2025.
Second Quarter 2025 Financial Results Conference Call
Management will host a conference call to discuss the second quarter 2025 financial results today, Wednesday, July 30, 2025 at 11:30 a.m. Eastern Time. The conference call details are as follows:
For those unable to participate during the live broadcast, a replay of the call will also be available from 2:30 p.m. Eastern Time on July 30, 2025 through 11:59 p.m. Eastern Time on August 13, 2025 by dialing 1-844-512-2921 (domestic) and 1-412-317-6671 (international) and referencing the replay pin number: 13754794.
About Natural Health Trends Corp.
Natural Health Trends Corp. (NASDAQ: NHTC) is an international direct-selling and e-commerce company operating through its subsidiaries throughout Asia, the Americas, and Europe. The Company markets premium quality personal care products under the NHT Global brand. Additional information can be found on the Company’s website at www.naturalhealthtrendscorp.com.
Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 -- Forward-looking statements in this press release do not constitute guarantees of future performance. Such forward-looking statements are subject to risks and uncertainties that could cause the Company’s actual results to differ materially from those anticipated. Such risks and uncertainties include the risks and uncertainties detailed under the caption “Risk Factors” in Natural Health Trends Corp.’s Annual Report on Form 10-K filed on February 21, 2025 with the Securities and Exchange Commission (SEC), as well as in subsequent reports filed this year with the SEC. The Company assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
NATURAL HEALTH TRENDS CORP. CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) (In thousands)
CONTACT:
Scott Davidson Senior Vice President and Chief Financial Officer Natural Health Trends Corp. Tel (U.S.): 310-541-0888 investor.relations@nhtglobal.com
Released July 30, 2025

Frequently Asked Questions

What was NHTC's revenue for Q2 2025?

NHTC reported a revenue of $9.8 million for Q2 2025.

How did the operating loss change in Q2 2025?

The operating loss increased to $333,000 from $238,000 in Q2 2024.

What is the current number of Active Members?

As of June 30, 2025, there were 29,260 Active Members.

When is the dividend payable to shareholders?

The dividend will be payable on August 22, 2025.

Last updated: Jul 30, 2025