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Niagen Bioscience Puts 25 Years of NAD+ Science Behind "Don't Get Old. Age Better.®” a New Campaign for its Niagen® Brand Featuring Legendary Surfer Kelly Slater

Key Takeaway: Niagen Bioscience, Inc. has launched a new campaign titled 'Don't Get Old. Age Better.' to promote its Niagen® brand, which includes patented nicotinamide riboside. The campaign features 11-time world champion surfer Kelly Slater and involves over 20 partners from sports, entertainment, and medicine, emphasizing the company's commitment to healthy aging.

Market Sentiment Analysis

POSITIVE FACTORS

  • Launch of a new brand campaign focusing on healthy aging.
  • Partnership with renowned athlete Kelly Slater enhances brand visibility.
  • Involvement of over 20 partners across various sectors.

Full Press Release Details

LOS ANGELES--(BUSINESS WIRE)---- $NAGE #Biotech--Niagen Bioscience, Inc. (NASDAQ: NAGE), the global authority on NAD+ (nicotinamide adenine dinucleotide) with a focus on the science of healthy aging, today announced the launch of “Don't Get Old. Age Better.®,” a new brand campaign for its Niagen® (patented nicotinamide riboside, or NR) brand and sub-brands Tru Niagen® and Niagen Plus™, featuring 11-time world champion surfer Kelly Slater and more than 20 partners, across sports, entertainment, and medicine. The c

Frequently Asked Questions

What is the new campaign by Niagen Bioscience?

The new campaign is titled 'Don't Get Old. Age Better.' and promotes the Niagen® brand.

Who is featured in Niagen's new campaign?

The campaign features 11-time world champion surfer Kelly Slater.

How many partners are involved in the Niagen campaign?

The campaign involves over 20 partners from sports, entertainment, and medicine.

What is the focus of Niagen Bioscience?

Niagen Bioscience focuses on the science of healthy aging and NAD+.

Last updated: Oct 1, 2026