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Myriad Genetics Signs Agreement with Nationally Renowned Sports Broadcaster Hannah Storm to Promote the Importance of Knowing Family Cancer History

Key Takeaway: Myriad Genetics has entered into an agreement with sports broadcaster Hannah Storm to promote awareness about the importance of understanding family cancer history. Storm, a breast cancer survivor, will serve as an ambassador for Myriad’s Breast Cancer Risk Assessment Program, advocating for genetic testing and preventative measures. The program features the MyRisk with RiskScore Hereditary Cancer Test, aiming to improve early detection and treatment through a detailed family health history. The collaboration seeks to engage women in conversations about hereditary cancer risks and encourage proactive health measures.

Market Sentiment Analysis

POSITIVE FACTORS

  • Collaboration with a renowned broadcaster to promote cancer awareness
  • Potential for increased conversations about family cancer history
  • Opportunity for early detection of breast cancer through testing
  • Emphasis on personalized risk assessment for patients

Full Press Release Details

SALT LAKE CITY, Jan. 09, 2025 (GLOBE NEWSWIRE) -- Myriad Genetics, Inc. (NASDAQ: MYGN), a leader in genetic testing and precision medicine, announced an agreement with Hannah Storm, a nationally renowned sports broadcaster, who recently revealed her battle with breast cancer.
Under the agreement, Storm will act as an ambassador for the Myriad Genetics Breast Cancer Risk Assessment Program featuring the MyRisk® with RiskScore® Hereditary Cancer Test, the first and industry-leading hereditary cancer test and polygenic risk prediction test for all ancestries. She will promote the importance of collecting a detailed family health history for cancer and understanding the associated cancer risks.
“Knowing your risk for breast cancer helps you and your provider come up with the game plan for prevention and treatment,” said Storm. “I’m a mother of three daughters, so another very important aspect of genetic testing for me is understanding what I could potentially be passing along to them. This information can help their clinicians determine if they would benefit from early detection tools like ultrasounds and MRIs. For me, additional screening made all the difference in catching my cancer at an early stage.”
“I didn't realize that it was really important to understand what kind of cancers were on both sides of your family. My father died of cancer, but it never occurred to me that because he had cancer that I might have an elevated risk of having cancer,” she continued.
Storm is a longtime SportsCenter anchor and NBC sports anchor, and host of the podcast “NBA DNA with Hannah Storm.” Her world changed in January 2024, when she was diagnosed with stage zero Ductal Carcinoma in Situ (DCIS). A routine mammogram detected something suspicious, prompting an ultrasound, which led to a biopsy that revealed DCIS.
“We commend Hannah for raising awareness about the importance of knowing one’s family health history, as a survey suggests nearly half of women may not know their family health history1,” said Paul J. Diaz, President and CEO, Myriad Genetics. “Working with someone of Hannah’s caliber and reach can encourage more women to engage in conversations about their family’s health history and consider potential preventive steps in consultation with their healthcare providers.”
Storm will share content about the importance of knowing family health history on her social media platforms. She plans to share a number of posts about how to have conversations with your family about hereditary cancers, the importance of knowing both sides of your family health history and what questions to ask.
About MyRisk® Hereditary Cancer Test with RiskScore®
MyRisk with RiskScore evaluates 48 genes associated with hereditary cancer risk to identify genetic changes associated with an increased cancer risk for 11 different cancers. When combined with family history and other clinical factors such as breast density, MyRisk with RiskScore provides eligible patients with a five-year and remaining lifetime breast cancer risk assessment individualized to them.
About Myriad Genetics
Myriad Genetics is a leading genetic testing and precision medicine company dedicated to advancing health and well-being for all. Myriad develops and offers genetic tests that help assess the risk of developing disease or disease progression and guide treatment decisions across medical specialties where genetic insights can significantly improve patient care and lower healthcare costs. For more information, visit www.myriad.com.
Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the company’s belief that working with someone of Hannah’s caliber and reach can encourage more women to engage in conversations about their family’s health history and consider potential preventive steps in consultation with their healthcare providers. These “forward-looking statements” are management’s expectations of future events as of the date hereof and are subject to known and unknown risks and uncertainties that could cause actual results, conditions, and events to differ materially and adversely from those anticipated. Such factors include those risks described in the company’s filings with the U.S. Securities and Exchange Commission, including the company’s Annual Report on Form 10-K filed on February 28, 2024, as well as any updates to those risk factors filed from time to time in the company’s Quarterly Reports on Form 10-Q or Current Reports on Form 8-K. Myriad is not under any obligation, and it expressly disclaims any obligation, to update or alter any forward-looking statements, whether as a result of new information, future events or otherwise except as required by law.
1 2022 Myriad Genetics Health Survey.

Tags

Breast Cancer Risk Assessment

Frequently Asked Questions

Who is Hannah Storm and what is her role with Myriad Genetics?

Hannah Storm is a sports broadcaster acting as an ambassador for Myriad Genetics' Breast Cancer Risk Assessment Program.

What is the MyRisk® with RiskScore® Hereditary Cancer Test?

MyRisk with RiskScore assesses 48 genes linked to hereditary cancer risks for 11 cancers.

Why is understanding family health history important?

Knowing family health history helps assess cancer risks and informs prevention strategies.

What type of cancer was Hannah Storm diagnosed with?

Hannah Storm was diagnosed with stage zero Ductal Carcinoma in Situ (DCIS).

How does Storm plan to raise cancer awareness?

Storm will share content on social media about family health history and hereditary cancer.

Last updated: Jan 9, 2025