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MEDIROM Healthcare Technologies Inc. Announces November 2022 Key Performance Indicators (KPIs) Total Customers Served: 65,724 - Sales Per Customer: JPY 6,717 - Customer Repeat Ratio: 82.6% New York/

Key Takeaway: Technologies Inc. Announces November 2022 Total Customers Served: 65,724 - Sales Per Customer: JPY 6,717 - Customer Repeat Ratio: 82.6% New York/December 20, 2022 - MEDIROM Healthcare Technologies Inc. (NasdaqCM: MRM), a holistic healthcare company based in Japan (the "Compan

Full Press Release Details

Technologies Inc. Announces November 2022
Total Customers Served: 65,724 - Sales
Per Customer: JPY 6,717 - Customer Repeat Ratio: 82.6%
New York/December 20, 2022 - MEDIROM
Healthcare Technologies Inc. (NasdaqCM: MRM), a holistic healthcare company based in Japan (the "Company"), today announced
its major Key Performance Indicators, or KPIs, updated for the month of November 2022. Data is provided for all salons for which
comparative financial and customer data is available and excludes certain salons where such information is not available.
The following monthly KPIs provide insight into
the business fundamentals and progress of the Company, updated for the month of November 2022.
Number of Salons (*1) Number of Salons with Data (*2) Total Customers Served (*3) Sales per Customer (*4) Repeat Ratio (*5) Operation Ratio (*6)
November-21 316 221 65,569 JPY 6,466 81.9 % 47.7 %
December-21 312 221 71,173 JPY 6,634 81.7 % 50.5 %
January-22 312 221 62,747 JPY 6,570 82.4 % 48.2 %
February-22 310 219 54,443 JPY 6,662 83.8 % 46.4 %
March-22 310 217 61,417 JPY 6,595 82.4 % 46.5 %
April-22 309 232 69,986 JPY 6,616 82.0 % 48.3 %
May-22 308 232 77,291 JPY 6,461 79.6 % 50.1 %
June-22 307 231 73,259 JPY 6,511 80.4 % 50.3 %
July-22 309 231 76,521 JPY 6,668 80.6 % 50.3 %
August-22 311 232 72,250 JPY 6,705 80.1 % 49.8 %
September-22 312 233 71,770 JPY 6,505 80.8 % 50.3 %
October-22 313 234 72,252 JPY 6,630 81.8 % 50.0 %
November-22 312 232 65,724 JPY 6,717 82.6 % 48.8 %
Number of Salons: Includes our directly-operated salons and franchisees' salons.
of Salons with Data: The number of salons for which comparable financial and customer data is available.
Total Customers Served: The number of customers served at salons for which comparative financial and customer data is available.
Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial
and customer data is available.
Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable
financial and customer data is available.
Operation Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time)
for the applicable month for all salons for which comparable financial and customer data is available.
*Since July 2021, the salon operation business has been managed
by Wing Inc., which is a wholly-owned subsidiary of the Company.
About MEDIROM Healthcare Technologies Inc.
a holistic healthcare company, operates 312 (as of November 30, 2022) relaxation salons across Japan, Re.Ra.Ku ,
being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare
programs using on-demand training app called "Lav ",
which is developed by the Company. MEDIROM also entered the device business in 2020 and has developed a smart tracker "MOTHER Bracelet ".
MEDIROM hopes that its diverse health related services and products offering will help it collect and manage healthcare data from users
and customers and enable it to become a leader in big data in the healthcare industry. For more information, visit https://medirom.co.jp/en
Forward-Looking Statements
Certain statements in this press release are
forward-looking statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation Reform Act of 1995.
Forward-looking statements may include estimates or expectations about the Company's possible or assumed operational results, financial
condition, business strategies and plans, market opportunities, competitive position, industry environment, and potential growth opportunities.
In some cases, forward-looking statements can be identified by terms such as "may," "will," "should,"
"design," "target," "aim," "hope," "expect," "could," "intend,"
"plan," "anticipate," "estimate," "believe," "continue," "predict,"
"project," "potential," "goal," or other words that convey the uncertainty of future events or outcomes.
These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks,
uncertainties and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to
be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking
statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties
and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual
results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with
respect to future events and is subject to these and other risks, uncertainties and assumptions relating to the Company's operations,
results of operations, growth strategy and liquidity. The Company assumes no obligation to publicly update or revise these forward-looking
statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking
statements, even if new information becomes available in the future.
Investor Relations Team
Last updated: Dec 20, 2022