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MEDIROM Healthcare Technologies Inc. Announces March 2023 Key Performance Indicators (KPIs) Total Customers Served: 78,063 - Sales Per Customer: JPY 6,680 - Customer Repeat Ratio: 77.4% New York/

Key Takeaway: MEDIROM Healthcare Technologies Inc. has released its Key Performance Indicators (KPIs) for March 2023, reporting a total of 78,063 customers served, an increase from previous months. The sales per customer reached JPY 6,680, showing a slight rise, while the customer repeat ratio remained stable at 77.4%. This data reflects the company's ongoing growth and business stability within the holistic healthcare sector.

Market Sentiment Analysis

POSITIVE FACTORS

  • Total customers served increased to 78,063, indicating growth.
  • Sales per customer rose slightly to JPY 6,680.
  • Customer repeat ratio remains strong at 77.4%, suggesting satisfaction.

Full Press Release Details

Healthcare Technologies Inc. Announces March 2023
Performance Indicators (KPIs)
Total Customers Served: 78,063 - Sales
Per Customer: JPY 6,680 - Customer Repeat Ratio: 77.4%
New York/April 20, 2023 - MEDIROM Healthcare
Technologies Inc. (NasdaqCM: MRM), a holistic healthcare company based in Japan (the "Company"), today announced its major
Key Performance Indicators, or KPIs, updated for the month of March 2023. Data is provided for all salons for which comparative financial
and customer data is available and excludes certain salons where such information is not available.
The following monthly KPIs provide insight into
the business fundamentals and progress of the Company, updated for the month of March 2023:
Number of Salons (*1) Number of Salons with Data (*2) Total Customers Served (*3) Sales per Customer (*4) Repeat Ratio (*5) Operation Ratio (*6)
March-22 310 217 61,417 JPY 6,595 82.4% 46.5%
April-22 309 232 69,986 JPY 6,616 82.0% 48.3%
May-22 308 232 77,291 JPY 6,461 79.6% 50.1%
June-22 307 231 73,259 JPY 6,511 80.4% 50.3%
July-22 309 231 76,521 JPY 6,668 80.6% 50.3%
August-22 311 232 72,250 JPY 6,705 80.1% 49.8%
September-22 312 233 71,770 JPY 6,505 80.8% 50.3%
October-22 313 234 72,252 JPY 6,630 81.8% 50.0%
November-22 312 232 65,724 JPY 6,717 82.6% 48.8%
December-22 312 231 68,571 JPY 6,913 82.8% 50.1%
January-23 312 266 77,657 JPY 6,624 77.9% 48.3%
February-23 312 266 71,707 JPY 6,612 78.5% 47.3%
March-23 311 273 78,063 JPY 6,680 77.4% 45.8%
Salons: Includes our directly-operated salons and franchisees' salons.
Salons with Data: The number of salons for which comparable financial and customer data is available.
(*3) Total Customers
Served: The number of customers served at salons for which comparative financial and customer data is available.
Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data
The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and
customer data is available.
Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable
month for all salons for which comparable financial and customer data is available.
shown in the chart above do not include salons in public bath houses. In March 2023, the repeat ratios for all salons and salons
in public bathhouses only were 77.4% and 56.1%, respectively.
*Since July 2021, the salon operation business has been managed
by Wing Inc., which is a wholly-owned subsidiary of the Company.
About MEDIROM Healthcare Technologies Inc.
MEDIROM, a holistic healthcare company, operates
311 (as of March 31, 2023) relaxation salons across Japan, Re.Ra.Ku ,
being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare
programs using on-demand training app called "Lav ",
which is developed by the Company. MEDIROM also entered the device business in 2020 and has developed a smart tracker "MOTHER Bracelet ".
MEDIROM hopes that its diverse health related services and products offering will help it collect and manage healthcare data from users
and customers and enable it to become a leader in big data in the healthcare industry. For more information, visit https://medirom.co.jp/en.
Forward-Looking Statements
Certain statements in this press release are forward-looking
statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking
statements may include estimates or expectations about the Company's possible or assumed operational results, financial condition,
business strategies and plans, market opportunities, competitive position, industry environment, and potential growth opportunities. In
some cases, forward-looking statements can be identified by terms such as "may," "will," "should,"
"design," "target," "aim," "hope," "expect," "could," "intend,"
"plan," "anticipate," "estimate," "believe," "continue," "predict,"
"project," "potential," "goal," or other words that convey the uncertainty of future events or outcomes.
These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks,
uncertainties and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to
be different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.
You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other
factors which are, in some cases, beyond the Company's control and which could, and likely will, affect actual results, levels of
activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future
events and is subject to these and other risks, uncertainties and assumptions relating to the Company's operations, results of operations,
growth strategy and liquidity. The Company assumes no obligation to publicly update or revise these forward-looking statements for any
reason, or to update the reasons actual results could differ from those anticipated in these forward-looking statements, even if new information
becomes available in the future.
Investor Relations Team

Frequently Asked Questions

What were the total customers served in March 2023?

In March 2023, a total of 78,063 customers were served.

What was the sales per customer in March 2023?

The sales per customer in March 2023 were JPY 6,680.

What is the customer repeat ratio for March 2023?

The repeat ratio for March 2023 was 77.4%.

How many salons operated in March 2023?

In March 2023, there were 311 salons operating.

What is MEDIROM's leading brand?

MEDIROM's leading brand is Re.Ra.Ku.

Last updated: Apr 20, 2023