Full Press Release Details
MEDIROM Healthcare Technologies Inc. Announces
Key Performance Indicators (KPIs)
Total Customers Served: 81,280 - Sales
Per Customer: JPY 6,801 - Customer Repeat Ratio: 76.0%
New York/July 20, 2023 - MEDIROM Healthcare
Technologies Inc. (NasdaqCM: MRM), a holistic healthcare company based in Japan (the "Company"), today announced its major
Key Performance Indicators, or KPIs, updated for the month of June 2023. Data is provided for all salons for which comparative financial
and customer data is available and excludes certain salons where such information is not available.
The following monthly KPIs provide
insight into the business fundamentals and progress of the Company, updated for the month of June 2023:
| Number of Salons (*1) | Number of Salons with Data (*2) | Total Customers Served (*3) | Sales per Customer (*4) | Repeat Ratio (*5) | Operation Ratio (*6) | |||||||||||||||||||
| June-22 | 307 | 231 | 73,259 | JPY | 6,511 | 80.4 | % | 50.3 | % | |||||||||||||||
| July-22 | 309 | 231 | 76,521 | JPY | 6,668 | 80.6 | % | 50.3 | % | |||||||||||||||
| August-22 | 311 | 232 | 72,250 | JPY | 6,705 | 80.1 | % | 49.8 | % | |||||||||||||||
| September-22 | 312 | 233 | 71,770 | JPY | 6,505 | 80.8 | % | 50.3 | % | |||||||||||||||
| October-22 | 313 | 234 | 72,252 | JPY | 6,630 | 81.8 | % | 50.0 | % | |||||||||||||||
| November-22 | 312 | 232 | 65,724 | JPY | 6,717 | 82.6 | % | 48.8 | % | |||||||||||||||
| December-22 | 312 | 231 | 68,571 | JPY | 6,913 | 82.8 | % | 50.1 | % | |||||||||||||||
| January-23 | 312 | 266 | 77,657 | JPY | 6,624 | 77.9 | % | 48.3 | % | |||||||||||||||
| February-23 | 312 | 266 | 71,707 | JPY | 6,612 | 78.5 | % | 47.3 | % | |||||||||||||||
| March-23 | 311 | 273 | 78,063 | JPY | 6,680 | 77.4 | % | 45.8 | % | |||||||||||||||
| April-23 | 313 | 284 | 83,130 | JPY | 6,669 | 77.0 | % | 47.2 | % | |||||||||||||||
| May-23 | 314 | 284 | 86,895 | JPY | 6,660 | 75.7 | % | 47.5 | % | |||||||||||||||
| June-23 | 314 | 287 | 81,280 | JPY | 6,801 | 76.0 | % | 46.7 | % |
of Salons: Includes our directly-operated salons and franchisees' salons.
of Salons with Data: The number of salons for which comparable financial and customer data is available.
(*3) Total Customers
Served: The number of customers served at salons for which comparative financial and customer data is available.
Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data
Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial
and customer data is available.
Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable
month for all salons for which comparable financial and customer data is available.
* Repeat ratios shown in the chart
above do not include salons in public bath houses. In June 2023, the repeat ratios for all salons and salons in public bathhouses
only were 76.0% and 56.2%, respectively.
*Since July 2021, the salon operation business has been managed
by Wing Inc., which is a wholly-owned subsidiary of the Company.
Forward-Looking Statements
Certain statements in this press release are
forward-looking statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation Reform Act of 1995.
Forward-looking statements may include estimates or expectations about the Company's possible or assumed operational results, financial
condition, business strategies and plans, market opportunities, competitive position, industry environment, and potential growth opportunities.
In some cases, forward-looking statements can be identified by terms such as "may," "will," "should,"
"design," "target," "aim," "hope," "expect," "could," "intend,"
"plan," "anticipate," "estimate," "believe," "continue," "predict,"
"project," "potential," "goal," or other words that convey the uncertainty of future events or outcomes.
These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks,
uncertainties and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to
be different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.
You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other
factors which are, in some cases, beyond the Company's control and which could, and likely will, affect actual results, levels
of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future
events and is subject to these and other risks, uncertainties and assumptions relating to the Company's operations, results of
operations, growth strategy and liquidity. The Company assumes no obligation to publicly update or revise these forward-looking statements
for any reason, or to update the reasons actual results could differ from those anticipated in these forward-looking statements, even
if new information becomes available in the future.
About MEDIROM Healthcare Technologies Inc.
MEDIROM, a holistic healthcare company, operates
314 (as of June 30, 2023) relaxation salons across Japan, Re.Ra.Ku ,
being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare
programs using on-demand training app called "Lav ",
which is developed by the Company. MEDIROM also entered the device business in 2020 and has developed a smart tracker "MOTHER Bracelet ".
MEDIROM started selling "MOTHER Bracelet "
to individual customers in 2021, and has already received orders from corporate clients. MEDIROM hopes that its diverse health related
services and products offering will help it collect and manage healthcare data from users and customers and enable it to become a leader
in big data in the healthcare industry. For more information, visit https://medirom.co.jp/en.
Investor Relations Team