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MEDIROM Healthcare Technologies Inc. Announces January 2023 Key Performance Indicators (KPIs) Total Customers Served: 77,657 - Sales Per Customer: JPY 6,624 - Customer Repeat Ratio: 77.9% New York/

Key Takeaway: MEDIROM Healthcare Technologies Inc. announced its Key Performance Indicators for January 2023, revealing significant growth in customer engagement. The total number of customers served reached 77,657, an increase from previous months, while sales per customer rose to JPY 6,624. The company also reported a repeat customer ratio of 77.9%, indicating strong customer loyalty. These figures highlight the company's ongoing progress and stability in the competitive healthcare market.

Market Sentiment Analysis

POSITIVE FACTORS

  • The total number of customers served increased to 77,657 in January 2023.
  • Sales per customer improved to JPY 6,624 compared to previous months.
  • The customer repeat ratio was maintained at a high level of 77.9%.

Full Press Release Details

Technologies Inc. Announces January 2023
Total Customers Served: 77,657 - Sales
Per Customer: JPY 6,624 - Customer Repeat Ratio: 77.9%
New York/February 22, 2023 - MEDIROM Healthcare
Technologies Inc. (NasdaqCM: MRM), a holistic healthcare company based in Japan (the "Company"), today announced its major
Key Performance Indicators, or KPIs, updated for the month of January 2023. Data is provided for all salons for which comparative financial
and customer data is available and excludes certain salons where such information is not available.
The following monthly KPIs provide insight into
the business fundamentals and progress of the Company, updated for the month of January 2023:
Number of Salons (*1) Number of Salons with Data (*2) Total Customers Served (*3) Sales per Customer (*4) Repeat Ratio (*5) Operation Ratio (*6)
January-22 312 221 62,747 JPY 6,570 82.4 % 48.2 %
February-22 310 219 54,443 JPY 6,662 83.8 % 46.4 %
March-22 310 217 61,417 JPY 6,595 82.4 % 46.5 %
April-22 309 232 69,986 JPY 6,616 82.0 % 48.3 %
May-22 308 232 77,291 JPY 6,461 79.6 % 50.1 %
June-22 307 231 73,259 JPY 6,511 80.4 % 50.3 %
July-22 309 231 76,521 JPY 6,668 80.6 % 50.3 %
August-22 311 232 72,250 JPY 6,705 80.1 % 49.8 %
September-22 312 233 71,770 JPY 6,505 80.8 % 50.3 %
October-22 313 234 72,252 JPY 6,630 81.8 % 50.0 %
November-22 312 232 65,724 JPY 6,717 82.6 % 48.8 %
December-22 312 231 68,571 JPY 6,913 82.8 % 50.1 %
January-23 312 266 77,657 JPY 6,624 77.9 % 48.3 %
Salons: Includes our directly-operated salons and franchisees' salons.
Salons with Data: The number of salons for which comparable financial and customer data is available.
(*3) Total Customers
Served: The number of customers served at salons for which comparative financial and customer data is available.
Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data
The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and
customer data is available.
Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable
month for all salons for which comparable financial and customer data is available.
*Since July 2021, the salon operation business has
been managed by Wing Inc., which is a wholly-owned subsidiary of the Company.
About MEDIROM Healthcare Technologies Inc.
healthcare company, operates 312 (as of January 31, 2023) relaxation salons across Japan, Re.Ra.Ku ,
being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare
programs using on-demand training app called "Lav ", which is developed
by the Company. MEDIROM also entered the device business in 2020 and has developed a smart tracker "MOTHER Bracelet ".
MEDIROM hopes that its diverse health related services and products offering will help it collect and manage healthcare data from users
and customers and enable it to become a leader in big data in the healthcare industry. For more information, visit https://medirom.co.jp/en.
Forward-Looking Statements
Certain statements in this press release are forward-looking
statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking
statements may include estimates or expectations about the Company's possible or assumed operational results, financial condition,
business strategies and plans, market opportunities, competitive position, industry environment, and potential growth opportunities. In
some cases, forward-looking statements can be identified by terms such as "may," "will," "should,"
"design," "target," "aim," "hope," "expect," "could," "intend,"
"plan," "anticipate," "estimate," "believe," "continue," "predict,"
"project," "potential," "goal," or other words that convey the uncertainty of future events or outcomes.
These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks,
uncertainties and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to
be different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.
You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other
factors which are, in some cases, beyond the Company's control and which could, and likely will, affect actual results, levels of
activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future
events and is subject to these and other risks, uncertainties and assumptions relating to the Company's operations, results of operations,
growth strategy and liquidity. The Company assumes no obligation to publicly update or revise these forward-looking statements for any
reason, or to update the reasons actual results could differ from those anticipated in these forward-looking statements, even if new information
becomes available in the future.
Investor Relations Team

Frequently Asked Questions

How many customers did MEDIROM serve in January 2023?

MEDIROM served 77,657 customers in January 2023.

What was the repeat customer ratio in January 2023?

The repeat customer ratio in January 2023 was 77.9%.

What is the average sales per customer for January 2023?

The average sales per customer in January 2023 was JPY 6,624.

How many salons does MEDIROM operate as of January 2023?

As of January 2023, MEDIROM operates 312 salons.

What is the operation ratio for January 2023?

The operation ratio for January 2023 was 48.3%.

Last updated: Feb 22, 2023