Full Press Release Details
MEDIROM Healthcare Technologies Inc., Announces
its latest Key Performance Indicators (KPIs)
New York/December 13, 2021 - MEDIROM Healthcare
Technologies Inc. (Nasdaq CM: MRM), a holistic healthcare Company based in Japan (the "Company"), today announced its major
Key Performance Indicators, or KPIs, updated for the month of November 2021. Data is provided for all salons for which comparative financial
and customer data is available and excludes certain salons where such information is not available.
The following monthly KPIs provide insight into
the business fundamentals and progress of the Company, updated for the month of November 2021.
| Number of Salons (*1) | Number of Salons with Data (*2) | Total Customers Served (*3) | Sales Per Customer (*4) | Repeat Ratio (*5) | Operation Ratio (*6) | |
| November-20 | 291 | 220 | 63,993 | JPY 6,312 | 80.7% | 47.6% |
| December-20 | 290 | 221 | 64,649 | JPY 6,486 | 82.6% | 48.2% |
| January-21 | 302 | 218 | 56,557 | JPY 6,443 | 84.0% | 44.6% |
| February-21 | 302 | 218 | 56,370 | JPY 6,443 | 83.0% | 47.6% |
| March-21 | 303 | 217 | 62,441 | JPY6,352 | 81.9% | 47.0% |
| April -21 | 301 | 219 | 63,682 | JPY 6,250 | 81.4% | 46.3% |
| May-21 | 313 | 212 | 66,604 | JPY 6,370 | 80.6% | 48.7% |
| June-21 | 313 | 219 | 68,069 | JPY 6,350 | 81.2% | 48.6% |
| July-21 | 314 | 220 | 70,912 | JPY 6,498 | 81.0% | 48.1% |
| August-21 | 315 | 221 | 66,323 | JPY 6,592 | 81.3% | 46.5% |
| September-21 | 316 | 221 | 65,130 | JPY 6,428 | 82.0% | 46.7% |
| October-21 | 316 | 221 | 68,608 | JPY 6,486 | 83.3% | 48.9% |
| November-21 | 316 | 221 | 65,569 | JPY 6,466 | 81.9% | 47.7% |
of Salons: Includes our directly-operated salons, and franchisees' salons.
of Salons with Data: The number of salons for which comparable financial and customer data is available.
(*3) Total Customers
Served: The number of customers served at salons for which comparative financial and customer data is available.
Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data
Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial
and customer data is available.
Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable
month for all salons for which comparable financial and customer data is available.
*Since July 2021, the salon operation business has
been managed by Wing Inc., which is a wholly-owned subsidiary of the Company.
MEDIROM operates 316 (as of November 30, 2021)
relaxation salons across Japan, Re.Ra.Ku , being its leading brand, and provides healthcare
services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called
"Lav ", which is developed by the company. MEDIROM also entered the device
business in 2020 and is developing a smart tracker "MOTHER Bracelet" (formerly known as "MOTHER Tracker ").
MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the
Investor Relations Team