Full Press Release Details
MEDIROM Healthcare Technologies Inc., Announces
its latest Key Performance Indicators (KPIs)
New York/June 22, 2021 - MEDIROM Healthcare
Technologies Inc. (Nasdaq CM:MRM), a Japanese based holistic healthcare Company (the "Company"), today announced its major
Key Performance Indicators, or KPIs, updated for the month of May 2021. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such
information is not available.
The following monthly KPIs provide insight into
the business fundamentals and progress of the Company, updated for the month of May 2021.
| Number of Salons (*1) | Total Customers Served (*2) | Sales Per Customer (*3) | Repeat Ratio (*4) | Operation Ratio (*5) | ||||||||||||||||
| May-20 | 289 | 19,451 | JPY 6,244 | 84.5 | % | 29.0 | % | |||||||||||||
| June-20 | 289 | 51,686 | JPY 6,234 | 81.2 | % | 40.8 | % | |||||||||||||
| July-20 | 288 | 60,964 | JPY 6,276 | 80.6 | % | 43.3 | % | |||||||||||||
| August-20 | 284 | 66,464 | JPY 6,351 | 80.4 | % | 47.5 | % | |||||||||||||
| September-20 | 284 | 64,809 | JPY 6,245 | 80.2 | % | 48.1 | % | |||||||||||||
| October-20 | 291 | 65,820 | JPY 6,269 | 80.3 | % | 47.0 | % | |||||||||||||
| November-20 | 291 | 63,993 | JPY 6,312 | 80.7 | % | 47.6 | % | |||||||||||||
| December-20 | 290 | 64,649 | JPY 6,486 | 82.6 | % | 48.2 | % | |||||||||||||
| January-21 | 302 | 56,557 | JPY 6,443 | 84.0 | % | 44.6 | % | |||||||||||||
| February-21 | 302 | 56,370 | JPY 6,443 | 83.0 | % | 47.6 | % | |||||||||||||
| March-21 | 303 | 62,441 | JPY6,352 | 81.9 | % | 47.0 | % | |||||||||||||
| April -21 | 301 | 63,682 | JPY 6,250 | 81.4 | % | 46.3 | % | |||||||||||||
| May-21 | 313 | 66,604 | JPY 6,370 | 80.6 | % | 48.7 | % |
of Salons: Directly-operated salons and franchisees' salons.
Customers Served: The number of customers served at all salons for which comparative financial and
customer data is available (excludes certain salons for which comparative data is not available).
Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data is available.
Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available.
Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable
month for all salons for which comparable financial and customer data is available.
MEDIROM operates 313 (as of May 31, 2021) relaxation
salons across Japan, Re.Ra.Ku , being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health
tech business, and launched new healthcare programs using on-demand training app called "Lav ", which is developed by
the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Tracker ". MEDIROM
plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company.
Investor Relations Team