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MEDIROM Healthcare Technologies Inc. Announces Group Reorganization New York/

Key Takeaway: MEDIROM Healthcare Technologies Inc. announced a corporate reorganization during a Board of Directors meeting held on May 31, 2023. The company will transfer its Digital Preventative Healthcare business to a newly formed subsidiary while relocating its salon development and corporate departments to an existing subsidiary. This reorganization, effective July 3, 2023, aims to improve operational efficacy and competitiveness of the subsidiaries. The parent company intends to further enhance its overall corporate value through this strategic shift.

Market Sentiment Analysis

POSITIVE FACTORS

  • The reorganization is expected to enhance decision-making and independent management.
  • The split allows each subsidiary to strengthen its business competitiveness.
  • The parent company aims to support the growth of its operating subsidiaries.
  • MEDIROM's diverse healthcare offerings position it as a potential leader in healthcare data management.

Full Press Release Details

New York/June 2, 2023 -
MEDIROM Healthcare Technologies Inc. (NasdaqCM: MRM), a holistic healthcare company based in Japan ("MEDIROM" or the "Company"),
today announced that at a meeting of the Board of Directors held on May 31, 2023, the Board approved a reorganization of the Company,
where the Company will transfer its Digital Preventative Healthcare business to a newly established wholly-owned subsidiary of the Company
and transfer the Company's existing salon development department (which is responsible for sourcing and setting up store spaces)
and general corporate department (which includes accounting, legal, general affairs, human resources, IT and corporate functions)
to an existing wholly-owned subsidiary of the Company (the transactions contemplated thereunder collectively, the "Reorganization").
The Reorganization is expected to become effective July 3, 2023, which is further described below:
In addition, by spinning
off the Company's salon development and general corporate departments, each operating subsidiary is expected to benefit from quick
decision-making and independent management, which, in turn, may strengthen the business competitiveness of each subsidiary. As a result
of the Reorganization, the parent company, MEDIROM Healthcare Technologies Inc., as a holding company, will continue to support the business
growth of each operating subsidiary and strive to enhance the corporate value of the entire group.
Splitting Entity Succeeding Entity
Entity Name MEDIROM Healthcare Technologies Inc. MEDIROM MOTHER Labs Inc. (new wholly-owned subsidiary)
Summary of Business Subsidiary management Digital Preventative Healthcare business
Splitting Entity Succeeding Entity
Entity Name MEDIROM Healthcare Technologies Inc. Bell & Joy Power Partners Inc. (existing wholly-owned subsidiary)
Summary of Business Subsidiary management Salon operation outsourcing Salon development Shared corporate services, including accounting, legal, general affairs, HR, IT and corporate planning functions
About MEDIROM Healthcare Technologies
healthcare company, operates 313 (as of April 30, 2023) relaxation salons across Japan, Re.Ra.Ku ,
being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare
programs using on-demand training app called "Lav ", which is developed
by the Company. MEDIROM also entered the device business in 2020 and has developed a smart tracker "MOTHER Bracelet ".
MEDIROM hopes that its diverse health related services and products offering will help it collect and manage healthcare data from users
and customers and enable it to become a leader in big data in the healthcare industry. For more information, visit https://medirom.co.jp/en.
in this press release are forward-looking statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation
Reform Act of 1995. Forward-looking statements may include estimates or expectations about the Company's possible or assumed operational
results, financial condition, business strategies and plans, market opportunities, competitive position, industry environment, and potential
growth opportunities. In some cases, forward-looking statements can be identified by terms such as "may," "will,"
"should," "design," "target," "aim," "hope," "expect," "could,"
"intend," "plan," "anticipate," "estimate," "believe," "continue,"
"predict," "project," "potential," "goal," or other words that convey the uncertainty
of future events or outcomes. These statements relate to future events or to the Company's future financial performance, and involve
known and unknown risks, uncertainties and other factors that may cause the Company's actual results, levels of activity, performance,
or achievements to be different from any future results, levels of activity, performance or achievements expressed or implied by these
forward-looking statements. The Company's actual results and the timing of events could differ materially from those anticipated
in such forward-looking statements as a result of these risks and uncertainties. You should not place undue reliance on forward-looking
statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's
control and which could, and likely will, affect actual results, levels of activity, performance or achievements. Any forward-looking
statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties
and assumptions relating to the Company's operations, results of operations, growth strategy and liquidity. The Company assumes
no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could
differ from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Frequently Asked Questions

What is the recent reorganization by MEDIROM Healthcare?

MEDIROM is transferring its Digital Preventative Healthcare business and salon development department to new subsidiaries for operational efficiency.

When will the MEDIROM reorganization take effect?

The reorganization is set to become effective on July 3, 2023.

What benefits does the reorganization offer MEDIROM subsidiaries?

The subsidiaries will gain quicker decision-making and independent management, enhancing their competitiveness.

How many relaxation salons does MEDIROM operate?

As of April 30, 2023, MEDIROM operates 313 relaxation salons across Japan.

What products has MEDIROM developed since 2015?

MEDIROM launched an on-demand training app called 'Lav' and the 'MOTHER Bracelet' smart tracker.

Last updated: Jun 2, 2023