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MEDIROM Healthcare Technologies Inc. Announces April 2023 Key Performance Indicators (KPIs) Total Customers Served: 83,130 - Sales Per Customer: JPY 6,669 - Customer Repeat Ratio: 77.0% New York/

Key Takeaway: MEDIROM Healthcare Technologies Inc. has announced its Key Performance Indicators (KPIs) for April 2023, reflecting a positive growth trajectory. The total number of customers served reached 83,130, with sales per customer averaging JPY 6,669. The company's repeat purchase ratio maintained a solid 77.0%, showcasing ongoing customer retention. These figures indicate a stable operational performance for the holistic healthcare company.

Market Sentiment Analysis

POSITIVE FACTORS

  • Total Customers Served increased to 83,130 in April 2023.
  • Sales per customer remained stable at JPY 6,669.
  • Customer Repeat Ratio is a strong 77.0%, indicating customer satisfaction.

Full Press Release Details

Technologies Inc. Announces April 2023
Total Customers Served: 83,130 - Sales
Per Customer: JPY 6,669 - Customer Repeat Ratio: 77.0%
New York/May 22, 2023 - MEDIROM Healthcare
Technologies Inc. (NasdaqCM: MRM), a holistic healthcare company based in Japan (the "Company"), today announced its major
Key Performance Indicators, or KPIs, updated for the month of April 2023. Data is provided for all salons for which comparative financial
and customer data is available and excludes certain salons where such information is not available.
The following monthly KPIs provide insight into
the business fundamentals and progress of the Company, updated for the month of April 2023:
Number of Salons (*1) Number of Salons with Data (*2) Total Customers Served (*3) Sales per Customer (*4) Repeat Ratio (*5) Operation Ratio (*6)
April-22 309 232 69,986 JPY 6,616 82.0 % 48.3 %
May-22 308 232 77,291 JPY 6,461 79.6 % 50.1 %
June-22 307 231 73,259 JPY 6,511 80.4 % 50.3 %
July-22 309 231 76,521 JPY 6,668 80.6 % 50.3 %
August-22 311 232 72,250 JPY 6,705 80.1 % 49.8 %
September-22 312 233 71,770 JPY 6,505 80.8 % 50.3 %
October-22 313 234 72,252 JPY 6,630 81.8 % 50.0 %
November-22 312 232 65,724 JPY 6,717 82.6 % 48.8 %
December-22 312 231 68,571 JPY 6,913 82.8 % 50.1 %
January-23 312 266 77,657 JPY 6,624 77.9 % 48.3 %
February-23 312 266 71,707 JPY 6,612 78.5 % 47.3 %
March-23 311 273 78,063 JPY 6,680 77.4 % 45.8 %
April-23 313 284 83,130 JPY 6,669 77.0 % 47.2 %
*Since July 2021, the salon operation business has
been managed by Wing Inc., which is a wholly-owned subsidiary of the Company.
About MEDIROM Healthcare Technologies Inc.
MEDIROM, a holistic healthcare company, operates
313 (as of April 30, 2023) relaxation salons across Japan, Re.Ra.Ku , being its leading brand, and provides healthcare
services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called
"Lav ", which is developed by the Company. MEDIROM also entered the device business in 2020 and has developed
a smart tracker "MOTHER Bracelet ". MEDIROM hopes that its diverse health related services and products offering
will help it collect and manage healthcare data from users and customers and enable it to become a leader in big data in the healthcare
industry. For more information, visit https://medirom.co.jp/en.
Forward-Looking Statements
Certain statements in this press release are
forward-looking statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation Reform Act of
1995. Forward-looking statements may include estimates or expectations about the Company's possible or assumed operational
results, financial condition, business strategies and plans, market opportunities, competitive position, industry environment, and
potential growth opportunities. In some cases, forward-looking statements can be identified by terms such as "may,"
"will," "should," "design," "target," "aim," "hope,"
"expect," "could," "intend," "plan," "anticipate,"
"estimate," "believe," "continue," "predict," "project,"
"potential," "goal," or other words that convey the uncertainty of future events or outcomes. These
statements relate to future events or to the Company's future financial performance, and involve known and unknown risks,
uncertainties and other factors that may cause the Company's actual results, levels of activity, performance, or achievements
to be different from any future results, levels of activity, performance or achievements expressed or implied by these
forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown
risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely
will, affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the
Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions
relating to the Company's operations, results of operations, growth strategy and liquidity. The Company assumes no obligation
to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ
from those anticipated in these forward-looking statements, even if new information becomes available in the future.
Investor Relations Team

Frequently Asked Questions

What is the total number of customers served in April 2023?

The total number of customers served in April 2023 was 83,130.

What was the sales per customer in April 2023?

In April 2023, the sales per customer amounted to JPY 6,669.

What is the customer repeat ratio for April 2023?

The customer repeat ratio for April 2023 was 77.0%.

How many salons did MEDIROM operate as of April 2023?

As of April 2023, MEDIROM operated 313 relaxation salons across Japan.

What does MEDIROM specialize in?

MEDIROM specializes in holistic healthcare and diverse health-related services.

Last updated: May 22, 2023