Full Press Release Details
Lexaria Protein Bar Available Now
Kelowna, BC November 3, 2015 - Lexaria Corp. (LXRP-OTCQB)
(LXX-CSE) (the "Company" or "Lexaria") announces the brand new Lexaria
Energy10 Protein Bar is in stock and available for sale now at a new website:
Beginning immediately, Lexaria is launching a direct marketing
and sales campaign for the Lexaria Energy10 protein bars to roughly 250 select
gyms and fitness centers in the Western US. Feedback from this initial campaign
will be used to optimize the sales campaign to best acquire long term retail
points of sale. Lexaria then expects to roll-out its sales efforts beginning
with another roughly 2,000 pre-selected fitness centers across the US.
During the larger rollout Lexaria will also begin pursuit of
large regional and national fitness center accounts as we endeavour to make our
unique bars available to all gyms and health clubs across the country. Lexaria
has determined that, if it is capable of offering the bars for sale in roughly
25% of the nation s gyms and fitness clubs, annual sales of $39 million within
the fitness center channel alone would be possible.
The overall general strategy for distribution of the bars will
be to focus first on the fitness clubs and gyms (over 40,000 potential
locations); second on drugstores and pharmacies (over 67,000 potential
locations); third on convenience stores (over 152,000 potential locations); and
fourth on grocery and food retailers (over 30,000 potential locations). Other
distribution channels of interest include food service / restaurant / and
theatre locations (over 300,000); nutritional supplement stores (20,000); and
coffee / sandwich outlets (over 60,000).
Together, these retail channels offer orders of magnitude
greater distribution opportunities than other emerging sectors. The distribution
possibilities are extraordinary for a healthy food bar with unique,
patent-pending and technology-enhanced properties such as are offered by the
full spectrum hemp oil within the Lexaria Energy bars.
The Lexaria Energy10 bar is the world s first gluten free bar
fortified with active full spectrum hemp oil utilizing Lexaria s patent pending
technology for greater bioavailability. There are two different recipe
formulations being introduced, each optimized for a slightly different purpose.
The Cashew Berry Date vegan bar is optimized for pre-workout or
morning use, with 10 grams of protein and a combination of dates, cherries and
blueberries for energy from natural sugar sources. This 70 gram bar delivers
energy for your workout or for your day to come.
The Chocolate Berry Date bar is optimized for post-workout and
for afternoon or evening use, or anytime you have the munchies. It has an
astonishing 21 grams of protein and 13 grams of fiber to provide your body with
comfort and cleansing after strenuous activity. At 82 delicious grams it is
nearly a meal in itself.
Contingent on market demand, Lexaria will offer additional
flavors within these two recipe configurations, in 2016.
Despite being the only bars on the market fortified with patent
pending delivery technology for active hemp oil, and being some of the
physically largest bars on the market, the Lexaria Energy10 bars have a
manufacturer s suggested retail price of just US$3.99 about the same price as
other premium bars. This pricing represents a triumph of composition and
production technology, giving grocery shoppers access to active hemp oil
fortified products at about the same price as more traditional competitive
products that are NOT fortified with hemp oil. Fitness centers and gyms have
average memberships of more than 1,100 persons, all pursuing healthy active
lifestyles that the Lexaria Energy10 bars help fulfill. According to IHRSA,
there are 40,710 gyms and fitness centers in the USA today, and Lexaria intends
to ensure its unique protein bars are made available to as many as possible of
the 45 million Americans who have current health and fitness club
We believe our strategy of focusing on this affluent niche will
help to establish the Lexaria Energy brand of active full spectrum hemp oil
infused performance products as a leader in the sector.
In vitro laboratory testing completed in August 2015
determined that Lexaria s technology and formulation can result in cannabidiol
absorption rates in human intestinal tissues as much as 499% higher than
Health Club and gym owners, or other retailers interested in
offering this unique product, should call (1-843-952-3764 or 1-888-976-8482) to
place initial stocking orders or visit www.lexariaenergyfoods.com. The
bars are gluten free, all-natural with no artificial ingredients, no artificial flavors, no preservatives, no corn syrup, and no
added sugars (other than sweetened blueberries).
Lexaria is a food sciences company, with common shares quoted
in the USA with symbol LXRP and in Canada with symbol LXX. The company searches
for projects that could provide potential above-market returns.
To learn more about Lexaria Corp. visit
FOR FURTHER INFORMATION PLEASE CONTACT:
FORWARD-LOOKING STATEMENTS
This release includes forward-looking statements. Statements
which are not historical facts are forward-looking statements. The Company makes
forward-looking public statements concerning its expected future financial
position, results of operations, cash flows, financing plans, business strategy,
products and services, competitive positions, growth opportunities, plans and
objectives of management for future operations, including statements that
include words such as "anticipate," "if," "believe," "plan," "estimate,"
"expect," "intend," "may," "could," "should," "will," and other similar
expressions are forward-looking statements, including but not limited to:
achieving potential sales of $39 million through gyms and fitness centers, nor
achieving sales through any retail distribution channels such as drugstores,
grocery stores, etc. Such forward-looking statements are estimates reflecting
the Company's best judgment based upon current information and involve a number
of risks and uncertainties, and there can be no assurance that other factors
will not affect the accuracy of such forward-looking statements. Access to
capital, or lack thereof, is a major risk and there is no assurance that the
Company will be able to raise required working capital. Factors which could
cause actual results to differ materially from those estimated by the Company
include, but are not limited to, government regulation, managing and maintaining
growth, the effect of adverse publicity, litigation, competition, the patent
application and approval process and other factors which may be identified from
time to time in the Company's public announcements and filings. There is no
assurance that the medical marijuana, hemp oil sector, or alternative health
businesses will provide any benefit to Lexaria, or that the Company will