Full Press Release Details
Lexaria Products SOLD OUT in Vegas;
Coffee and Cocoa Introduction.
Kelowna, BC November 17, 2015 - Lexaria Corp.
(LXRP-OTCQB) (LXX-CSE) (the "Company" or "Lexaria") announces an
overwhelmingly positive response to the new Lexaria Energy Protein Bar at its
unveiling at three investment and business trade show conferences in Las Vegas,
November 9 through November 13.
All of the hundreds of Lexaria protein bars brought to Las
Vegas SOLD OUT due to overwhelming demand for this unique new product by
discerning consumers searching for healthy and convenient ways to experience the
superfood qualities of hemp oil edibles. In addition nearly 1,000 servings of
ViPovaTM teas were also sold, selling out all available conference
Attendees at the conferences also enjoyed an unexpected
development: Lexaria introduced limited quantities of its hemp oil infused
coffee and cocoa in advance of a broader rollout and e-commerce sales which will
begin within two weeks or less. All the new products coffee, cocoa and protein
bars will join the existing ViPovaTM Tea family in special holiday
marketing in time for the busy Thanksgiving and Christmas seasons.
Roughly 1,000 people taste-tested the Cashew Berry and
Chocolate Berry protein bars to nearly unanimous acclaim. People who have
previously experienced hemp oil or CBD oil infused products were universally
surprised at the excellent taste and texture experience offered by the Lexaria
All our food products taste great, says John Docherty,
President of Lexaria. The protein bars in particular are demonstrating that our
technology really works to deliver a superior taste profile to consumers who no
longer have to choose between great taste and great nutrition for hemp oil
infused products. Lexaria also discussed product distribution possibilities
with many licensed cannabis dispensaries with one of the most prestigious
dispensaries in Nevada to begin selling ViPovaTM and Lexaria products
immediately. Additional select dispensary distribution in locations like
Colorado, California, Alaska and Nevada is to be arranged soon. Traditional
retailers in the Las Vegas area also expressed their interest in selling the
Lexaria Energy protein bar.
Separately, Lexaria is in the midst of its direct marketing and
sales campaign for the Lexaria protein bars to select gyms and fitness centers
in the Western US. Feedback from this initial campaign will be used to optimize
the sales campaign to best acquire long term retail points of sale. The first 250 gym and fitness locations under this
program are being contacted now and evaluated for distribution opportunities,
with this program slated for completion prior to December 15. Lexaria then
expects to roll-out its sales efforts in the New Year beginning with another
roughly 2,000 pre-selected fitness centers across the US.
Health Club and gym owners, or other retailers interested in
offering this unique product, should call (1-843-952-3764 or 1-888-976-8482) to
place initial stocking orders or visit www.lexariaenergyfoods.com. The
bars are gluten free, all-natural with no artificial ingredients, no artificial
flavors, no preservatives, no corn syrup, and no added sugars (other than
sweetened blueberries).
Lexaria is a food sciences company, with common shares quoted
in the USA with symbol LXRP and in Canada with symbol LXX. The company searches
for projects that could provide potential above-market returns.
To learn more about Lexaria Corp. visit
| FOR FURTHER INFORMATION PLEASE CONTACT: |
| Lexaria Corp. |
| Chris Bunka |
| Chairman & CEO |
| (250) 765-6424 |
FORWARD-LOOKING STATEMENTS
This release includes forward-looking statements. Statements
which are not historical facts are forward-looking statements. The Company makes
forward-looking public statements concerning its expected future financial
position, results of operations, cash flows, financing plans, business strategy,
products and services, competitive positions, growth opportunities, plans and
objectives of management for future operations, including statements that
include words such as "anticipate," "if," "believe," "plan," "estimate,"
"expect," "intend," "may," "could," "should," "will," and other similar
expressions are forward-looking statements, including but not limited to:
achieving potential sales through distribution at either licensed dispensaries
or at traditional retailers. Such forward-looking statements are estimates
reflecting the Company's best judgment based upon current information and
involve a number of risks and uncertainties, and there can be no assurance that
other factors will not affect the accuracy of such forward-looking statements.
Access to capital, or lack thereof, is a major risk and there is no assurance
that the Company will be able to raise required working capital. Factors which
could cause actual results to differ materially from those estimated by the
Company include, but are not limited to, government regulation, managing and
maintaining growth, the effect of adverse publicity, litigation, competition,
the patent application and approval process and other factors which may be
identified from time to time in the Company's public announcements and filings.
There is no assurance that the medical marijuana, hemp oil sector, or
alternative health businesses will provide any benefit to Lexaria, or that the
Company will experience any growth through participation in these sectors. There
is no assurance that existing capital is sufficient for the Company's needs or
that it will not need to attempt to raise additional capital. There is no
assurance that any planned corporate activity, business venture, or initiative
will be pursued, or if pursued, will be successful. There is no assurance that
any hemp oil or cannabinoid-based product will promote, assist, or maintain any
beneficial human health conditions whatsoever. There is no assurance that the
cannabinoid/lipid infusion technology will provide any increase in
bioavailability to any individual person. There is no assurance that any patent
application in the USA or any other nation or under any treaty will result in
the award of an actual patent; nor that an award of any actual patent will
protect against challenges from unknown third parties. There is no assurance
that any of Lexaria s postulated uses, benefits, or advantages for the
patent-pending technology will in fact be realized in any manner or in any part.
No statement herein has been evaluated by the Food and Drug Administration
(FDA). ViPovaTM products and Lexaria Energy products are not intended
to diagnose, treat, cure or prevent any disease.
The CSE has not reviewed and does not accept responsibility
for the adequacy or accuracy of this release.