Full Press Release Details
Lexaria Lowers Prices
Kelowna, BC / July 14, 2015 / Lexaria, Corp. (OTCQB:LXRP)
(CSE:LXX) (the Company ) is pleased to announce, effective immediately, new
lower pricing for all its existing products. The new pricing is the result of
greater manufacturing efficiencies as a result of technological advancements.
Lexaria has also unveiled a new black tea infused with hemp oil
packaged in teabags as a starter or introductory product to the
ViPovaTM line. The ViPovaTM Starter teabags contain lower
amounts of hemp oil than our full-strength line. In response to consumer demand
and as a result of the manufacturing efficiencies recently developed,
ViPovaTM Starter is priced competitively with other premium teas that
contain no hemp oil at all. Vipova Starter tea is available in quantities as low
as four teabags priced for only US$10.
This is a dramatic entry into lower priced markets, allowing
all consumers the ability to experience the active ingredients delivered through
the patent-pending, bioavailability enhancing, ViPovaTM technology.
Delicious, original full strength ViPovaTM hemp oil
black tea has meanwhile been reduced in price, and is now available at just
US$24 for a pack of 8 convenient teabags. Lexaria s improving economies of scale
have resulted in cost savings which the Company is passing along to the
consumer. Lexaria is excited to be able to lower prices to this degree and still
earn a per unit profit.
Finally, the original 1.5 oz tin of loose tea sufficient for
25 servings will not remain in production as consumers have shown a clear
preference for tea bags. As a result the remaining tins have been slashed to a
clearance price of just US$60. This clearance price is only applicable for so
long as supplies last, and once the remaining product is sold, the loose leaf
tea format will be discontinued. All these products are available now through
the www.vipova.com website.
As part of our way of saying Thank You to all our previous
customers in 2015 who paid higher original prices, we will be sending them all a
free gift this summer, reflecting their early adoption of our products and
taking into account our price reductions this year.
ViPovaTM tea is also now available at select
Southern California medical marijuana dispensaries. Beginning within the next
two weeks our first direct sales efforts to specialized San Francisco and San
Diego area dispensaries will begin and is expected to lead to additional new
locations to buy ViPovaTM products. Our focused sales efforts to
medical marijuana dispensaries in select US locations is expected to continue
throughout the year.
ViPovaTM tea is still not available at Amazon.com
because of Amazon s inconsistent policies regarding the sale of legal hemp
products. Instead consumers can now buy ViPova TeaTM on EBay whose policies are more progressive. We encourage online
shoppers to consider placing their orders for ViPova tea at EBay.com. Lexaria
continues to work towards making our line of products available at other
progressive online retailers.
ViPovaTM customers should also watch for news in the
near future, announcing exciting new products to be unveiled soon. The Company
has been busy formulating new product recipes and expects to make several new
product introductions in August and September.
Lexaria s technology is designed to allow for higher
bioavailability rates for THC and for CBD than is possible without lipophilic
enhancement technology. This can allow for lower overall dosing requirements
and/or higher effectiveness in active molecule delivery. Lexaria s innovative
lipid formulation process is designed to allow the delivery of molecules such as
are contained within hemp oil without the harmful side effects of ingestion via
smoking, and should be embraced for the benefits to public health.
Lexaria is a food sciences company focused on the delivery of
hemp oil compounds procured from legal, agricultural hemp, through gourmet foods
based upon its proprietary infusion technologies. www.lexariaenergy.com
ViPovaTM uses only legal hemp oil extracts, grown
from agricultural hemp in locations where it is legal to do so, in
ViPovaTM-branded tea. ViPovaTM uses its patent-pending
process to infuse concentrated amounts of hemp oil within lipids in its tea,
providing more bioactivity and comfort to the body during the absorption
process. Only ViPovaTM has this ground-breaking technology for hemp
oil/lipid infusion. www.vipova.com
FOR FURTHER INFORMATION PLEASE CONTACT:
FORWARD-LOOKING STATEMENTS
This release includes forward-looking statements. Statements
which are not historical facts are forward-looking statements. The Company makes
forward-looking public statements concerning its expected future financial
position, results of operations, cash flows, financing plans, business strategy,
products and services, competitive positions, growth opportunities, plans and
objectives of management for future operations, including statements that
include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should,"
"will," and other similar expressions are forward-looking statements. Such
forward-looking statements are estimates reflecting the Company's best judgment
based upon current information and involve a number of risks and uncertainties,
and there can be no assurance that other factors will not affect the accuracy of
such forward-looking statements. Access to capital, or lack thereof, is a major
risk and there is no assurance that the Company will be able to raise required
working capital. Factors which could cause actual results to differ materially
from those estimated by the Company include, but are not limited to, government
regulation, managing and maintaining growth, the effect of adverse publicity,
litigation, competition and other factors which may be identified from time to
time in the Company's public announcements and filings. There is no assurance
that the medical marijuana, hemp oil sector, or alternative health businesses
will provide any benefit to Lexaria, or that the Company will experience any
growth through participation in these sectors. There is no assurance that
existing capital is sufficient for the Company's needs or that it will need to
attempt to raise additional capital. There is no assurance that any planned
corporate activity, business venture, or initiative will be pursued, or if
pursued, will be successful. There is no assurance that any hemp oil or
cannabinoid-based product will promote, assist, or maintain any beneficial human
health conditions whatsoever. There is no assurance that the cannabinoid/lipid
infusion technology will provide any increase in bioavailability to any
individual person. No statement herein has been evaluated by the Food and Drug
Administration (FDA). ViPovaTM products are not intended to diagnose,
treat, cure or prevent any disease.