Full Press Release Details
Lexaria Introduces NEW ViPovaTM
Kelowna, BC / August 12, 2015 / Lexaria, Corp. (OTCQB:LXRP)
(CSE:LXX) (the Company ) is pleased to announce a suite of new
ViPovaTM products available for purchase immediately. The new
products all utilize Lexaria s patent-pending technology designed to enhance
In addition to the new products listed below, Lexaria is
pleased to announce that ViPovaTM brand coffee and hot chocolate are
expected to be available in September; and that the much-anticipated Lexaria
Energy protein bar is expected to be available around the end of September, in
two initial flavors. More information on these products will be released as
Among the highest selling tea categories in the world are
Black, De-Caf, Green, and Earl Gray and Lexaria is pleased to inform its
stakeholders that with today s announcement, we now offer teas in most of the
worlds favored categories. This is an additional important step in delivering
the superfood goodness of hemp through popular foods.
The new ViPovaTM brand teas that are now available
Rich Bergamot flavored broken orange pekoe
and infused hemp oil. The distinctive citrus flavor comes from the oil extracted
from the rind of the bergamont orange, a small citrus tree grown mostly in
Italy. For those craving something more exotic, try London Fog comprised of
ViPovaTM Earl Gray tea, steamed milk and a touch of vanilla.
Herbal Cherry Black Tea
Fruity, sweet cherry and safflower
combined with black tea and hemp oil. With the traditional caffeine content of
black tea, this is a bright and flavorful pick-me-up in the morning or mid day.
Low-Caf Organic Evening Green Tea
Blended organic green
teas and rich hemp oil with a nutty flavor and reddish-gold appearance. Low in
caffeine, ViPovaTM Evening Green Tea is perfect as a calming,
soothing brew in the afternoon and evening, and only ViPovaTM brand
Evening Green Tea contains hemp oil specially formulated for enhanced
De-Caf English Breakfast Tea
A smooth, traditional broken
orange pekoe modernized with our patent-pending hemp oil infusion. You may have
tried orange pekoe before, but nowhere else will you find our patent pending
formula. Naturally de-caffeinated, you can enjoy this day and night while
experiencing hemp s superfood qualities.
Herbal Masala Chai Tea
ViPovaTM has developed
unique spiced tea formulations you simply cannot find anywhere else! A sweet
& spicy blend of rooibos, ginger, cinnamon, cardamom, vanilla, and hemp
oils. Rooibos contains polyphenols and is high in ascorbic acid. Naturally free
of caffeine, this wonderful blend can be enjoyed any time of day or evening.
Herbal Bengal Chai Tea
Our most complex blend of rooibos,
pepper, cloves, ginger, cinnamon, cardamom, vanilla and hemp oils. Rooibos is
caffeine-free, does contain polyphenols and is naturally high in ascorbic acid.
The cinnamon and vanilla make it sweet, but you ll appreciate its spicy side
All the teas listed above are in stock now and available for
immediate shipping directly to consumers at just $24 for 8-bag packs, with
incentives for larger quantities. Wholesalers are always welcome to make contact
to discuss commercial terms. Order at www.vipova.com
The new tea flavors join the existing two tea lines -
ViPovaTM Starter and ViPovaTM Original Yunnan Black to
now offer consumers a total of 8 different ViPovaTM tea experiences.
ViPova Starter 4-bag tea packs are an entry-level product with our lowest price
to the consumer at just $10.
Lexaria believes the greatly expanded line of tea flavors and
recent lower pricing will together combine to offer consumers their most
compelling options in the marketplace today, for flavorful foods delivering the
goodness of hemp oil compounds. Together with the ever expanding number of
online and traditional locations to buy the products, Lexaria believes it is on
the cusp of a meaningful increase in sales revenues.
Lexaria also points out the balanced offering of caffeinated
and de-caffeinated products. Containing caffeine are the VipovaTM
Starter; ViPovaTM Original Yunnan; Earl Gray; Herbal Cherry; and
Low-caf Evening Green. Free of caffeine are the English Breakfast; Masala Chai;
Seperately, Lexaria also announces that it has signed a license
agreement with 51%-owned subsidiary PoViva Tea LLC, formalizing and granting
Lexaria a 35-year worldwide license to use and re-license the patent-pending
technology covered under four different US Provisional Patent Applications, one
US Utility Patent Application, and one PCT Patent Application.
Lexaria s technology is designed to allow for higher
bioavailability rates for THC and for CBD than is possible without lipophilic
enhancement technology. This can allow for lower overall dosing requirements
and/or higher effectiveness in active molecule delivery. Lexaria s innovative
lipid formulation process is designed to allow the delivery of molecules such as
are contained within hemp oil without the harmful side effects of ingestion via
smoking, and should be embraced for the benefits to public health.
Lexaria is a food sciences company focused on
the delivery of hemp oil compounds procured from legal, agricultural hemp,
through gourmet foods based upon its proprietary infusion technologies.
legal hemp oil extracts, grown from agricultural hemp in locations where it is
legal to do so, in ViPovaTM-branded tea. ViPovaTM uses its
patent-pending process to infuse concentrated amounts of hemp oil within lipids
in its tea, providing more bioactivity and comfort to the body during the
absorption process. Only ViPovaTM has this ground-breaking technology
for hemp oil/lipid infusion. www.vipova.com
FOR FURTHER INFORMATION PLEASE CONTACT:
| Lexaria Corp. |
| Chris Bunka |
| Chairman & CEO |
| (250) 765-6424 |
FORWARD-LOOKING STATEMENTS
This release includes forward-looking statements. Statements
which are not historical facts are forward-looking statements. The Company makes
forward-looking public statements concerning its expected future financial
position, results of operations, cash flows, financing plans, business strategy,
products and services, competitive positions, growth opportunities, plans and
objectives of management for future operations, including statements that
include words such as "anticipate," "if," "believe," "plan," "estimate,"
"expect," "intend," "may," "could," "should," "will," and other similar