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LENZ Therapeutics and Sarah Jessica Parker announce the launch of “Make it VIZZable”, the VIZZ consumer campaign

Key Takeaway: LENZ Therapeutics has launched the 'Make it VIZZable' campaign featuring Sarah Jessica Parker, promoting VIZZ, a once-daily eye drop aimed at treating age-related blurry near vision. The campaign showcases Parker's personal experiences with presbyopia and emphasizes the convenience of using VIZZ over traditional reading glasses. Clinical trials indicate that VIZZ can significantly improve near vision for up to 10 hours.
Price reaction · baseline $16.6 (2026-01-13 close) · hit pre-market · clean, no other LENZ news in the window
day 0 close
+12%
day 1
+9.3%
day 3 · peak
+16.7%

Market Sentiment Analysis

POSITIVE FACTORS

  • VIZZ eye drops provide a revolutionary alternative to reading glasses.
  • Sarah Jessica Parker's endorsement highlights the product's effectiveness.
  • The campaign aims to improve the quality of life for those with presbyopia.
  • VIZZ has shown significant results in clinical trials, enhancing near vision.

CONCERNS & RISKS

  • Some users may experience mild side effects like dim vision or headaches.
  • The product is only available by prescription, limiting accessibility.

BiopharmaWatch Analysis

From our catalyst data and publicly available data · not financial advice
Best trade, last catalyst
+42%
120-day peak, hindsight
Typical move
11.9%
average across 4 past catalysts
Cash runway
~17 mo
Low dilution risk
Lead asset
Drug: GB-102
Phase 2 · Neovascular Age-Related Macular Degeneration

Full Press Release Details

Struggling to see up close? VIZZ is a revolutionary, once-daily eye drop and alternative to reading glasses to restore near vision for up to 10 hours
The “Make it VIZZable” campaign features SJP enjoying the everyday convenience of clear near vision provided by using the VIZZ eye drops.
VIZZ is available nationwide by prescription through eye doctors; visitVIZZ.comto learn more and to find a local provider offering a free sample
SAN DIEGO, Jan. 14, 2026 (GLOBE NEWSWIRE) -- LENZ Therapeutics, Inc. (Nasdaq: LENZ or “LENZ” or the “Company”), today announced the launch of “Make it VIZZable”, the VIZZ consumer campaign with award-winning actor, producer and publisher, Sarah Jessica Parker (“SJP”) as a brand ambassador for VIZZ™ (aceclidine ophthalmic solution) 1.44%. As part of the campaign, SJP will detail her own experiences with age-related blurry near vision and the ways in which VIZZ has made a real difference in her life.
“My age-related blurry near vision was a daily frustration, it got in the way of everything,” said Parker. “It’s so nice not having to reach for my reading glasses all the time; life just becomes more efficient. Life’s everyday moments like checking my phone, doing my makeup, or my passion to read - everything feels easier. This is a gamechanger. My eye doctor was really excited about VIZZ, and I can see why. It’s a real solution for people who want more ease, freedom and confidence in their day-to-day life.”
SJP is one of the 128 million Americans who know all too well how age-related blurry near vision can get in the way of work, daily tasks and everyday moments. It was around 15 years ago when she noticed her nightly reading was becoming a strain. She was frustrated that she was no longer able to read comfortably without reading glasses, but she accepted them as her new way of life and an inevitable part of aging, until she started using VIZZ.
“Sarah Jessica’s experience with age-related blurry near vision is so universal and relatable, we knew she would be a perfect partner in this campaign,” said Eef Schimmelpennink, CEO of LENZ Therapeutics. “We are honored to partner with SJP to introduce a unique new alternative to reading glasses for the millions affected by blurry near vision as they age. With VIZZ, we’re excited to provide a revolutionary option that helps people regain the visual freedom they’ve been missing.”
As brand ambassador, Parker’s story, told with her iconic wit and charm, will be the driving force behind the company’s ‘Make it VIZZable’ campaign, which highlights how much more convenient life can be when age-related blurry near vision isn’t getting in the way of everyday moments. The campaign features Parker in the streets of New York City, demonstrating the eye drops in action as she reads her text messages, scans price tags and reviews scripts without reading glasses. More details can be found about her story onwww.VIZZ.comand onFacebook,Instagram,TikTok,YouTubeandLinkedIn.
Age-related blurry near vision can pose significant challenges in daily life for those 45 years and older. Although the progression of age-related blurry near vision is gradual, those living with it often experience an abrupt change in their daily life as the symptoms become more pronounced, when reading glasses or other corrective aids are suddenly necessary to read text or conduct close-up work.
VIZZis powered by aceclidine, differentiated by its mechanism of action as a predominantly pupil-selective miotic that interacts with the iris, with minimal ciliary muscle stimulation. VIZZcontracts the iris sphincter muscle, resulting in a pinhole effect and uniquely achieves a sub-2mm pupil that extends depth of focus to significantly improve near vision without causing a myopic shift. In the CLARITY Phase 3 clinical trial, 93% of participants achieved 20/40 or better near vision within 30 minutes and lasted up to 10 hours. This level of near vision can restore the ability to read a phone screen and other everyday fine print without the assistance of reading glasses.
For more information about the partnership, VIZZ and the full prescribing information, please visitwww.VIZZ.com.
About PresbyopiaPresbyopia is the inevitable loss of near vision associated with aging. It impacts the daily lives of nearly all people over the age of 45. As people age, the crystalline lens in their eyes gradually hardens and becomes less able to change shape. This loss of elasticity of the lens reduces the ability of the lens to focus incoming light from near objects onto the retina. Adults over age 50 lose, on average, 1.5 lines of near vision every six years. Although the progression of presbyopia is gradual, presbyopes often experience an abrupt change in their daily life as the symptoms become more pronounced starting in their mid-40s, when reading glasses or other corrective aids are suddenly necessary to read text or conduct close-up work. Presbyopia is typically self-diagnosed and self-managed with over-the-counter reading glasses, or managed, after evaluation by an ECP, with prescription reading or bifocal glasses or multifocal contact lenses.
About VIZZ (aceclidine ophthalmic solution) 1.44%VIZZ (aceclidine ophthalmic solution) 1.44% is a once-daily eye drop developed to restore clear near vision for up to 10 hours. Aceclidine is the sole active ingredient in VIZZ and provides rapid and durable near vision improvement. VIZZ is preservative-free and provided in single-dose vials. VIZZ is a predominantly pupil selective miotic that interacts with the iris with minimal ciliary muscle stimulation. VIZZ causes contraction of the iris sphincter muscle, resulting in a pinhole effect that extends depth of focus to improve vision.

VIZZ Indication and Important Safety Information

INDICATIONVIZZ (aceclidine ophthalmic solution) 1.44% is a prescription eye drop used to treat age-related blurry near vision (presbyopia) in adults.

IMPORTANT SAFETY INFORMATION

ADVERSE REACTIONS

The most common reported adverse reactions of participants were instillation site irritation (20%), dim vision (16%), and headache (13%). Adverse reactions reported in >5% of participants were conjunctival hyperemia (8%) and ocular hyperemia (7%). The majority of adverse reactions were mild, transient, and self-resolving.
For additional information, please see the full Prescribing Information available atwww.VIZZ.com.
About LENZ TherapeuticsLENZ Therapeutics is a pharmaceutical company focused on the commercialization of VIZZ™ (aceclidine ophthalmic solution) 1.44%, the first and only FDA-approved aceclidine-based eye drop for the treatment of presbyopia, a condition impacting an estimated 1.8 billion people globally and 128 million people in the United States. LENZ is commercializing VIZZ in the United States and continues to establish licensing partnerships internationally to provide access to VIZZ globally. LENZ is headquartered in San Diego, California. For more information, visit:LENZ-Tx.com.
Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of federal securities laws. You can identify forward-looking statements by words such as “may,” “will,” “could,” “can,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “poised,” “continue,” “ongoing” or the negative of these terms or other comparable terminology, but not all forward-looking statements will contain these words. Forward-looking statements in this press release include statements regarding the timing and availability of VIZZ, including the VIZZ DTC campaign; potential market size for VIZZ; its ability to meet patient needs and become standard of care; LENZ commercialization plans, including international partnering plans, and the quotations of LENZ management. These statements are based on numerous assumptions concerning VIZZ, target markets and involve substantial risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievement to be materially different from the information expressed or implied by these forward-looking statements, including those risk factors described in the section titled “Risk Factors” in our Quarterly Report on Form 10-Q filed for the quarter ended September 30, 2025 and our subsequent filings with the SEC. We cannot assure you that the forward-looking statements in this press release or the assumptions upon which they are based will prove to be accurate. The forward-looking statements in this press release are as of the date of this press release. Except as otherwise required by applicable law, LENZ disclaims any duty to update any forward-looking statements. You should, therefore, not rely on these forward-looking statements as representing our views as of any date subsequent to the date of this press release.

Frequently Asked Questions

What is VIZZ and how does it work?

VIZZ is a once-daily eye drop designed to restore near vision for up to 10 hours by using aceclidine to create a pinhole effect.

Who is the brand ambassador for the VIZZ campaign?

Sarah Jessica Parker is the brand ambassador, sharing her experiences with age-related blurry near vision.

What are the common side effects of VIZZ?

Common side effects include instillation site irritation, dim vision, and headaches, though they are typically mild and transient.

How long does the effect of VIZZ last?

The effects of VIZZ can last for up to 10 hours, improving near vision significantly.

Is VIZZ available over the counter?

No, VIZZ is available only by prescription through eye doctors.

Last updated: Jan 14, 2026