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Fashion Meets Wellness: Herbalife and FIFA 1904 Launch Immersive Fashion, Soccer and Wellness Experience in New York City’s SoHo

Key Takeaway: Herbalife has teamed up with FIFA 1904 to create an immersive experience in New York City's SoHo, celebrating soccer culture through fashion, music, and design. This partnership will run until July 19, 2026, showcasing Herbalife's latest apparel collection. The event aims to engage visitors in a unique blend of wellness and sports.
Price reaction · baseline $12.585 (2026-07-14T14:11:00.000Z) · hit during market hours · clean, no other HLF news in the window
day 0 close · peak
-2.7%

Market Sentiment Analysis

POSITIVE FACTORS

  • Herbalife partners with FIFA 1904 for a unique experience.
  • The event blends soccer culture with wellness and fashion.
  • Visitors can explore the latest apparel collection.

Full Press Release Details

NEW YORK--(BUSINESS WIRE)--As New York celebrates the summer of soccer, Herbalife, a global health and wellness company, is partnering with FIFA 1904, the officially licensed football lifestyle and fashion brand from VFILES, as the wellness partner of its SoHo HQ at 12 Mercer Street. Through Sunday, July 19, 2026, visitors to the immersive activation will experience a blend of soccer culture, fashion, music, and design. The space features the brand’s latest apparel collection alongside a Herbal

Frequently Asked Questions

What is the Herbalife and FIFA 1904 partnership about?

The partnership creates an immersive experience blending soccer, fashion, and wellness.

Where is the Herbalife and FIFA 1904 event located?

The event is located at Herbalife's SoHo HQ at 12 Mercer Street, New York City.

How long will the event run?

The immersive activation will run until July 19, 2026.

What can visitors expect at the event?

Visitors can explore soccer culture, fashion, music, and Herbalife's latest apparel collection.

Last updated: Jul 14, 2026