Restart Life Sciences Announces Holy Crap's Amazon U.S. Rollout Alongside Next-Generation Protein and Sampling Innovations

Cookie Settings We use cookies to analyze user behavior in order to constantly improve the website for you. View our Privacy Policy and Terms of Use . Necessary Analytics Accept All Accept Selection Reject All × Skip to main content Newsfile Search English Français Deutsch Español Search × Login Username Password Login Newsfile Login Search Français Home About About Company Overview Who We Serve Upcoming Events Careers Services Services Press Release Distribution News Service Overview Global Distribution Additional News Services AI Disclosure Intelligence SEDAR+ About SEDAR+ SEDAR+ Resources EDGAR EDGAR Service Overview EDGAR Resources Webcasting and Conference Calling Newsroom Newsroom Newsroom Newswire Guidelines Sign Up for News Integrate Blog Contact Restart Life Sciences Announces Holy Crap's Amazon U.S. Rollout Alongside Next-Generation Protein and Sampling Innovations September 01, 2026 6:00 AM EDT | Source: Restart Life Sciences Corp. Vancouver, British Columbia--(Newsfile Corp. - September 1, 2026) - Restart Life Sciences Corp. (CSE: HEAL) (FSE: HN30) (OTC Pink: NMLSF) ("Restart Life" or the "Company") is pleased to announce that its premium functional food brand, Holy Crap Foods Inc. ("Holy Crap"), has officially launched in the U.S. market through the Amazon USA platform. The initial U.S. rollout features two of the brand's top-performing super seed SKUs alongside a popular variety package. Following a strong initial reception, the Company has already initiated the process of shipping additional SKUs south of the border, including its 225g super seed SKUs. Holy Crap is already experiencing active product movement across the U.S. market. To capitalize on this early momentum, the Company will be utilizing various marketing initiatives and tools available within the Amazon platform to maximize product visibility, optimize search rankings, and drive new customer acquisition. "Launching on Amazon USA is a milestone for Holy Crap and our broader U.S. e-commerce strategy," said Steve Loutskou, CEO of Restart Life. "We are already seeing consistent transaction volume from the U.S. market, which validates the cross-border demand for our premium, 'better-for-you' functional foods. By leveraging Amazon's robust fulfillment network, we can get our products into the hands of American consumers faster and more efficiently than ever before." In addition to the U.S. expansion, the Company is providing an update on the production of its highly anticipated new protein SKUs. Production has officially been initiated for both new SKUs, which are expected to debut in conjunction with the launch of the brand-new Holy Crap direct-to-consumer website. The products are being offered in 320g packages, providing eight servings per package, and include: Pineapple Coconut & Banana Cocoa: A nutrient-dense blend featuring 10g of high-quality protein, gluten-free oats, and Holy Crap's signature organic superseed blend, designed for sustained energy and optimal gut health. To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/8801/312359_ea1d8a7fb4ae9949_001full.jpg As detailed in the Company's recent strategic updates regarding its AI platform and three-phase expansion strategy, the new website will serve as the technological cornerstone of Holy Crap's digital presence. "The upcoming website is not just a digital storefront; it will integrate our AI-driven e-commerce framework to personalize the customer experience, optimize our supply chain, and scale our online sales growth," noted Loutskou. "This platform is designed to support our broader expansion strategy, making it easier for customers across North America to engage with our brand and access our expanding product line." CHFA NOW Toronto 2026 To further expand its product offerings and cater to on-the-go consumers, the Company has successfully completed the design, development, and initial production run of new "travel packs." These mini versions of Holy Crap's signature super seed cereals will include the brand's most popular SKUs, as well as the newly launched protein SKUs. Designed to provide convenience without compromising nutritional value, they are perfect for traveling or quick on-the-go meals. The Company is currently testing these travel packs by offering them as exclusive sample packs. Industry professionals, buyers, and consumers will get their first look at the upcoming CHFA NOW trade show in Toronto from September 25-27. Following this debut, the sample packs will continue to be tested and distributed at various promotional trade shows and events throughout the balance of 2026 and into 2027. "Our new protein SKUs and the convenient travel packs represent the next evolution of the Holy Crap product line," added Loutskou. "We look forward to showcasing these innovations at CHFA NOW in Toronto and continuing to execute our multi-phase growth strategy." Restart Life Sciences would like to thank its shareholders for thei