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GLUCOTRACK ANNOUNCES NEW VP OF MARKETING

Key Takeaway: Glucotrack, Inc. has appointed Drinda Benjamin as the new Vice President of Marketing. With over 20 years of experience in health technology commercialization, she aims to lead the company's go-to-market strategies and enhance its marketing operations. Benjamin previously held significant roles at Intuity Medical and Senseonics, and she is expected to play a critical role in advancing Glucotrack's product development in glucose monitoring technologies. The company remains focused on introducing non-invasive solutions to improve the lives of people with diabetes.

Market Sentiment Analysis

POSITIVE FACTORS

  • Appointment of experienced Drinda Benjamin as VP of Marketing
  • Her previous experience in diabetes technology commercialization
  • Company's innovative technology shows great promise
  • Strategic role is crucial for product development and market access

CONCERNS & RISKS

  • Risks associated with raising capital for operations
  • Dependence on regulatory approvals for products
  • Challenges in clinical trial conduct and patient enrollment

Full Press Release Details

Rutherford, NJ, Aug. 28, 2023 (GLOBE NEWSWIRE) -- Glucotrack, Inc. (Nasdaq: GCTK) (“Glucotrack” or the “Company”), a medical device company focused on glucose monitoring technologies for people with diabetes and prediabetes, announced today that Drinda Benjamin has joined the company as Vice President of Marketing.
Ms. Benjamin has over 20 years of experience in life sciences, with specific focus on commercialization of health technology. Within diabetes, she has past experiences in product development, strategic marketing, and both upstream and downstream marketing in the areas of blood glucose monitoring, continuous glucose monitoring (CGM), insulin delivery and closed loop systems. Ms. Benjamin was most recently with Intuity Medical where she developed and executed commercial strategies for a novel integrated blood glucose monitoring system. Prior to this, she led business development, partnership strategy and closed loop system programs for Senseonics, manufacturer of the 1st implantable CGM launched in the US and Europe. She has also held marketing roles with Abbott Diabetes Care and Medtronic Diabetes.
“We are excited that Drinda has joined our growing company in this important leadership role.” said Paul Goode, CEO of Glucotrack. “She brings a wealth of first-hand experience in product and strategic development within the diabetes space, particularly with spot-measurement BGM and implantable CGM. As we continue our product development and prepare for commercialization, we are pleased to have Drinda join to help the company bring our innovative technology to people with diabetes.”
Ms. Benjamin will be responsible for go-to-market strategy, marketing operations, company communications, public relations and market access strategy. “I am thrilled to be a part of the dedicated Glucotrack team.” said Ms. Benjamin. “Innovations in glucose monitoring have significantly improved quality of life for people with diabetes. But there still is an opportunity to build upon current technologies and bring new ones to the millions of people living with diabetes. Glucotrack’s early data shows great promise to deliver on that opportunity.”
Ms. Benjamin earned an M.B.A. from Georgetown University’s McDonough School of Business and a Bachelor of Science in Engineering degree from Princeton University.
About Glucotrack, Inc.
Glucotrack, Inc. (NASDAQ: GCTK), (formerly known as Integrity Applications, Inc.) is focused on the design, development, and commercialization of novel technologies for people with diabetes and prediabetes. The Company’s initial product, Glucotrack®, is a proprietary non-invasive glucose monitoring device designed to obtain glucose level measurements without the pain, incremental cost, difficulty, or discomfort of conventional invasive finger stick devices. For more information, please visit and http://www.glucotrack.com.
Investor Contact: investors@glucotrack.com
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the generality of the foregoing, words such as “expect”, “plan” and “will” are intended to identify forward-looking statements. Readers are cautioned that certain important factors may affect Glucotrack’s actual results and could cause such results to differ materially from any forward-looking statements that may be made in this news release. Factors that may affect Glucotrack’s results include, but are not limited to, the ability of GlucoTrack to raise additional capital to finance its operations (whether through public or private equity offerings, debt financings, strategic collaborations or otherwise); risks relating to the receipt (and timing) of regulatory approvals (including FDA approval); risks relating to enrollment of patients in, and the conduct of, clinical trials; risks relating to its current and future distribution agreements; risks relating to its ability to hire and retain qualified personnel, including sales and distribution personnel; and the additional risk factors described in Glucotrack’s filings with the U.S. Securities and Exchange Commission (the “SEC”), including its Annual Report on Form 10-K for the year ended December 31, 2022 as filed with the SEC on March 31, 2023.

Tags

medical device company
glucose monitoring technology

Frequently Asked Questions

Who is the new VP of Marketing at Glucotrack?

Drinda Benjamin has joined Glucotrack as the Vice President of Marketing.

What is Drinda Benjamin's experience in diabetes technology?

She has over 20 years in life sciences, focusing on diabetes product development and marketing.

What will Drinda Benjamin manage at Glucotrack?

She will oversee go-to-market strategy, marketing operations, and company communications.

What is Glucotrack's main product focus?

Glucotrack develops non-invasive glucose monitoring technologies for diabetes management.

Where can I find more information about Glucotrack?

Visit Glucotrack's website at http://www.glucotrack.com for more details.

Last updated: Aug 28, 2023