Full Press Release Details
FitLife Brands Acquires Nutrology
NE April 13, 2021 -- FitLife Brands, Inc.
( FitLife or the Company ) (OTC Pink:
FTLF), a provider of innovative and proprietary nutritional
supplements for health-conscious consumers marketed under the brand
names NDS Nutrition, PMD, SirenLabs, CoreActive, Metis Nutrition,
iSatori, Energize, and BioGenetic Laboratories, today announced the
acquisition of substantially all of the assets of Nutrology. The
all-cash acquisition, which closed on April 7, is expected to be
immediately accretive to earnings.
founded in 2012, caters to consumers who prioritize all-natural and
plant-based nutritional supplements. The Nutrology product line
includes vegan sports nutrition supplements, rBGH-free grass-fed
whey protein shakes, all-natural pre-workout powders and vegan
amino-acid drinks. As plant-based sports nutrition products
continue to grow in popularity, more consumers are looking for
healthier natural products they can use as part of their daily
lives. Nutrology's ingredient profiles, brand presence, and
mission integrity all complement the FitLife Brands
Dayton Judd, FitLife's Chairman and CEO, commented, We
are excited to welcome Nutrology to the FitLife family of
nutritional supplement brands, and believe that the brand's
strong foundation and positioning will allow for new product
innovation for years to come. We anticipate being able to expand
the reach and distribution of the Nutrology brand and are excited
to have a foothold in the rapidly growing all-natural nutritional
supplement category.
About FitLife Brands
Brands is a developer and marketer of innovative and proprietary
nutritional supplements for health-conscious consumers. FitLife
markets over 100 different dietary supplements to promote sports
nutrition, improved performance, weight loss and general health
primarily through domestic and international GNC franchise
locations as well as through more than 17,000 additional domestic
retail locations and, increasingly, online. FitLife is
headquartered in Omaha, Nebraska. For more information please visit
our websites at www.fitlifebrands.com
Forward-Looking Statements
in this release that are forward looking involve known and unknown
risks and uncertainties, which may cause the Company's actual
results in future periods to be materially different from any
future performance that may be suggested in this news release. Such
factors may include, but are not limited to, the ability to of the
Company to continue to grow revenue, and the Company's ability to
continue to achieve positive cash flow given the Company's existing
and anticipated operating and other costs. Many of these risks and
uncertainties are beyond the Company's control. Reference is made
to the discussion of risk factors detailed in the Company's filings
with the Securities and Exchange Commission including its reports
on Form 10-K and 10-Q. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as
of the dates on which they are made.