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eHealth, Inc. Announces First Quarter 2019 Results First Quarter 2019 Overview Revenue for the first quarter of 2019 was $68.8 million , a 60% increase compared to $43.1 million for the first quarter of 2018 . GAAP net l

Key Takeaway: eHealth, Inc. Announces First Quarter 2019 Results First Quarter 2019 Overview SANTA CLARA, California-April 25, 2019-eHealth, Inc. (NASDAQ: EHTH), a leading private online health insurance exchange, announced today its financial results for the first quarter ended March 31, 20

Full Press Release Details

eHealth, Inc. Announces First Quarter 2019 Results
First Quarter 2019 Overview
SANTA CLARA, California-April 25, 2019-eHealth, Inc. (NASDAQ: EHTH), a leading private online health insurance exchange, announced today its financial results for the first quarter ended March 31, 2019.
Scott Flanders, chief executive officer of eHealth stated, "We entered 2019 with great momentum, setting the stage for another year of strong execution and growth. Our first quarter financial results were driven by strong performance of our Medicare business which exceeded our expectations, demonstrating both our unique value proposition for health care consumers and our ability to drive those consumers to our market-leading engagement and enrollment platform at scale. We continue to see significant potential to scale customer acquisition in the Medicare market while maintaining attractive costs and achieving operating leverage with our fixed costs. Based on our first quarter outperformance and our current investment plans for the year, we are increasing our 2019 annual revenue and adjusted EBITDA guidance. At the mid-point of our revised annual guidance we now expect to generate revenue growth of approximately 29% and adjusted EBITDA growth of over 70%."
GAAP-First Quarter of 2019 Results
Revenue-Revenue for the first quarter of 2019 totaled $68.8 million, a 60% increase compared to $43.1 million for the first quarter of 2018. Commission revenue for the first quarter of 2019 totaled $64.2 million, a 58% increase compared to $40.7 million for the first quarter of 2018. Other revenue for the first quarter of 2019 was $4.5 million, a 92% increase compared to $2.4 million for the first quarter of 2018.
Revenue from our Medicare segment was $54.9 million for the first quarter of 2019, a 78% increase compared to $30.8 million for the first quarter of 2018. Revenue from our Individual, Family and Small Business segment was $13.9 million for the first quarter of 2019, a 13% increase compared to $12.3 million for the first quarter of 2018.
Loss from Operations-Loss from operations for the first quarter of 2019 was $9.2 million compared to loss from operations of $6.7 million for the first quarter of 2018. Operating margin was (13)% for the first quarter of 2019 compared to (16)% for the first quarter of 2018.
Pre-tax Loss-Pre-tax loss for the first quarter of 2019 was $8.6 million compared to pre-tax loss of $6.5 million for the first quarter of 2018.
Benefit from Income Taxes-Benefit from income taxes for the first quarter of 2019 was $3.5 million compared to benefit from income taxes of $1.7 million for the first quarter of 2018.
Net Loss-Net loss for the first quarter of 2019 was $5.2 million, or $0.24 net loss per diluted share, compared to net loss of $4.8 million, or $0.26 net loss per diluted share, for the first quarter of 2018. Net loss for the first quarter of 2019 includes a non-cash charge of $13.3 million related to an increase in fair value of the earnout liability assumed in connection with eHealth's acquisition of GoMedigap. The increase is driven primarily by eHealth's share price appreciation. The share price appreciation has increased the value of the equity-based portion of the earnout consideration owed to the former holders of GoMedigap equity interests.
Segment Profit-Profit from our Medicare segment was $10.8 million for the first quarter of 2019, a 240% increase compared to profit of $3.2 million for the first quarter of 2018. Profit from our Individual, Family and Small Business segment was $6.0 million for the first quarter of 2019, a 73% increase compared to profit of $3.5 million for the first quarter of 2018.
Non-GAAP-First Quarter of 2019 Results
Non-GAAP Operating Income (Loss) & Non-GAAP Net Income (Loss)-Non-GAAP operating income for the first quarter of 2019 was $7.9 million compared to non-GAAP operating loss of $1.8 million for the first quarter of 2018. Non-GAAP operating margin was 11% for the first quarter of 2019, compared to (4)% for the first quarter of 2018. Non-GAAP net income for the first quarter of 2019 was $7.2 million, or $0.33 net income per diluted share, compared to non-GAAP net loss of $1.3 million, or $0.07 net loss per diluted share, for the first quarter of 2018.
Non-GAAP operating income and operating margin for the first quarter of 2019 exclude $3.2 million of stock-based compensation expense, $13.3 million of expense for the change in fair value of earnout liability related to our acquisition of GoMedigap, and $0.5 million of amortization of intangible assets. Non-GAAP net income and non-GAAP net income per diluted share for the first quarter of 2019 exclude $3.2 million of stock-based compensation expense, $13.3 million of expense for the change in fair value of earnout liability related to our acquisition of GoMedigap, $0.5 million of amortization of intangible assets and $4.7 million of the income tax effect of these non-GAAP adjustments. Non-GAAP operating loss and operating margin for the first quarter of 2018 excludes $2.6 million of stock-based compensation expense, $1.9 million of restructuring charges, $0.5 million of amortization of intangible assets and $0.1 million of acquisition costs related to our acquisition of GoMedigap. Non-GAAP net loss and non-GAAP net loss per diluted share for the first quarter of 2018 exclude $2.6 million of stock-based compensation expense, $1.9 million of restructuring costs, $0.5 million of amortization of intangible assets, $0.1 million of acquisition costs related to our acquisition of GoMedigap, and $1.4 million of the income tax effect of these non-GAAP adjustments.
Adjusted EBITDA-Adjusted EBITDA was $8.6 million for the first quarter of 2019 compared to $(1.2) million for the first quarter of 2018. Adjusted EBITDA is calculated by adding stock-based compensation, change in fair value of earnout liability related to our acquisition of GoMedigap, depreciation and amortization expense, acquisition costs, restructuring charges, amortization of intangible assets, other income, net and benefit from income taxes to GAAP net loss.
Membership, Submitted Applications & Estimated Membership
Submitted Applications-Submitted applications for all Medicare products, which includes Medicare Advantage, Medicare Supplement and Prescription Drug Plans were 63,846 applications in the first quarter of 2019, an 82% increase compared to 35,029 applications in the first quarter of 2018. The percentage of applications for Medicare Advantage and Medicare Supplement products submitted online through our platform increased from 7% for the first quarter of 2018 to 12% for the first quarter of 2019. Submitted applications for individual and family plan products decreased 51% in the first quarter of 2019 to 3,227 applications compared to 6,570 applications in the first quarter of 2018.
Approved Members-Approved members for all Medicare products, which includes Medicare Advantage, Medicare Supplement and Prescription Drug Plans were 57,899 in the first quarter of 2019, a 69% increase compared to 34,338 applications in the first quarter of 2018. Approved members for individual and family plan products decreased in the first quarter of 2019 to 11,598 members compared to 23,899 members in the first quarter of 2018.
Membership-Total estimated membership as of March 31, 2019 was 952,239 members, a 7% increase compared to 893,319 estimated members we reported as of March 31, 2018. Estimated Medicare membership as of March 31, 2019 was 503,877, a 32% increase compared to 381,787 estimated members we reported as of March 31, 2018. Estimated individual and family plan membership as of March 31, 2019 was 130,297 members, a 29% decrease compared to 182,655 estimated members we reported as of March 31, 2018.
Cash-First Quarter of 2019
Cash Flows-Net cash provided by operating activities was $12.7 million for the first quarter of 2019 compared to net cash provided by operating activities of $10.7 million for the first quarter of 2018.
eHealth is revising its guidance for the full year ending December 31, 2019 based on information available as of April 25, 2019. These expectations are forward-looking statements, and eHealth assumes no obligation to update these statements. Actual results may be materially different and are affected by the risk factors and uncertainties identified in this release and in eHealth's annual and quarterly filings with the Securities and Exchange Commission.
The following guidance is for the full year ending December 31, 2019.
(a) Non-GAAP net income per diluted share is calculated by adding stock-based compensation expense per diluted share, change in fair value of earnout liability per diluted share, intangible asset amortization expense per diluted share and the income tax effect of these non-GAAP adjustments to GAAP net income per diluted share.
(b) Adjusted EBITDA is calculated by adding stock-based compensation, change in fair value of earnout liability, depreciation and amortization expense, amortization of intangible assets, other income, net and provision for income taxes to GAAP net income.
(c) Segment profit is calculated as revenue for the applicable segment less Marketing and Advertising, Customer Care and Enrollment, Technology and Content and General and Administrative operating expenses, excluding stock-based compensation, change in fair value of earnout liability, depreciation and amortization expense and amortization of intangible assets, that are directly attributable to the applicable segment and other indirect Marketing and Advertising, Customer Care and Enrollment and Technology and Content operating expenses, excluding stock-based compensation, depreciation and amortization expense and amortization of intangible assets, allocated to the applicable segment based on usage.
(d) Corporate consists of other indirect General and Administrative operating expenses, excluding stock-based compensation and depreciation and amortization expense, which are managed in a corporate shared services environment and, since they are not the responsibility of segment operating management, are not allocated to the reportable segments.
Webcast and Conference Call Information
A Webcast and conference call will be held today, Thursday, April 25, 2019 at 5:00 p.m. Eastern / 2:00 p.m. Pacific Time. The Webcast will be available live on the Investor Relations section on eHealth's website at http://ir.ehealthinsurance.com. Individuals interested in listening to the conference call may do so by dialing (877) 930-8066 for domestic callers and (253) 336-8042 for international callers. The participant passcode is 7238438. A telephone replay will be available two hours following the conclusion of the call for a period of seven days and can be accessed by dialing (855) 859-2056 for domestic callers and (404) 537-3406 for international callers. The call ID for the replay is 7238438. The live and archived webcast of the call will also be available on eHealth's website at http://www.ehealthinsurance.com under the Investor Relations section.
eHealth, Inc. (NASDAQ: EHTH) operates eHealth.com, a leading private online health insurance exchange where individuals, families and small businesses can compare health insurance products from leading insurers side by side and purchase and enroll in coverage online. eHealth offers thousands of individual, family and small business health plans underwritten by many of the nation's leading health insurance companies. eHealth (through its subsidiaries) is licensed to sell health insurance in all 50 states and the District of Columbia. eHealth also offers educational resources and powerful online and pharmacy-based tools to help Medicare beneficiaries navigate Medicare health insurance options, choose the right plan and enroll in select plans online through PlanPrescriber.com (www.PlanPrescriber.com), eHealthMedicare.com (www.eHealthMedicare.com) and Medicare.com (www.Medicare.com) and GoMedigap.com (www.GoMedigap.com).
For more health insurance news and information, visit the eHealth consumer blog: Get Smart - Get Covered or visit eHealth's Consumer Resource Center.
Forward-Looking Statements
This press release contains statements that are forward-looking statements as defined within the Private Securities Litigation Reform Act of 1995. These include statement regarding our expected growth in 2019, our ability to scale customer acquisition in the Medicare market and related costs, our estimates regarding total membership, Medicare membership, Individual and Family plan membership, ancillary and small business membership, our estimates regarding constrained lifetime values of commissions per member and constraints on lifetime value by product category, and our revised guidance for the full year ending December 31, 2019, including our guidance for total revenue, revenue from the Medicare segment, revenue from the Individual, Family and Small Business segment, GAAP net income, Adjusted EBITDA, profit from the Medicare segment, profit from the Individual, Family and Small Business segment, Corporate shared service expense, GAAP net income per share, Non-GAAP net income per share, cash used in operations and cash used for capital expenditures.
These forward-looking statements are inherently subject to various risks and uncertainties that could cause actual results to differ materially from the statements made. In particular, we are required by the revenue recognition standard to make numerous assumptions that are based upon historical trends and management judgment. These assumptions may change over time and have a material impact on our revenue recognition, guidance, and results of operations. Please review the assumptions stated in this press release carefully.
The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include our ability to retain existing members and enroll a large number of new members during the annual healthcare open enrollment period and Medicare annual enrollment period; the impact of annual enrollment period for the purchase of individual and family health insurance and its timing on our recognition of revenue; changes in laws and regulations, including in connection with healthcare reform and/or with respect to the marketing and sale of Medicare plans; the success of our sale of short-term health insurance; our ability to comply with CMS guidance and impact on conversion rates as a result of the federal exchange changes to enrollment; competition, including competition from government-run health insurance exchanges; seasonality of our business and the fluctuation of our operating results; our ability to retain existing members and limit member turnover; changes in consumer behaviors and their selection of individual and family health insurance products, including the selection of products for which we receive lower commissions; product offerings among carriers and the resulting impact on our commission revenue; carriers exiting the market of selling individual and family health insurance and the resulting impact on our supply and commission revenue; our ability to execute on our growth strategy in the Medicare and small business health insurance markets; risks associated with the impact of healthcare reform; exposure to security risks and our ability to safeguard the security and privacy of confidential data; the impact of increased health insurance costs on demand; our ability to timely receive and accurately predict the amount of commission payments from health insurance carriers; medical loss ratio requirements; changes in member conversion rates; our ability to accurately estimate membership and lifetime value of commissions; our relationships with health insurance carriers; customer concentration and
consolidation of the health insurance industry; our success in marketing and selling health insurance plans and our unit cost of acquisition; our ability to hire, train and retain licensed health insurance agents and other employees; the need for health insurance carrier and regulatory approvals in connection with the marketing of Medicare-related insurance products; costs of acquiring new members; scalability of the Medicare business; lack of membership growth and retention rates; consumer satisfaction of our service; our ability to attract and to convert online visitors into paying members; changes in products offered on our ecommerce platform; changes in commission rates; our ability to sell qualified health insurance plans to subsidy-eligible individuals and to enroll subsidy eligible individuals through government-run health insurance exchanges; our ability to maintain and enhance our brand identity; our ability to derive desired benefits from investments in our business, including membership growth initiatives; dependence on acceptance of the Internet as a marketplace for the purchase and sale of health insurance; reliance on marketing partners; the impact of our direct-to-consumer email, telephone and television marketing efforts; timing of receipt and accuracy of commission reports; payment practices of health insurance carriers; our ability to successfully make and integrate acquisitions; dependence on our operations in China; the restrictions in our debt obligations; compliance with insurance and other laws and regulations; and the performance, reliability and availability of our ecommerce platform and underlying network infrastructure. Other factors that could cause operating, financial and other results to differ are described in eHealth's most recent Quarterly Report on Form 10-Q or Annual Report on Form 10-K filed with the Securities and Exchange Commission and available on the investor relations page of eHealth's website at http://www.ehealthinsurance.com and on the Securities and Exchange Commission's website at www.sec.gov.
All forward-looking statements in this press release are based on information available to eHealth as of the date hereof, and eHealth does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made, except as required by law.
Non-GAAP Financial Information
This press release includes financial measures that are not in accordance with U.S. generally accepted accounting principles (GAAP). To supplement eHealth's condensed consolidated financial statements presented in accordance with GAAP, eHealth presents investors with certain non-GAAP financial measures, including non-GAAP operating income (loss); non-GAAP operating margins; adjusted earnings before interest, taxes, depreciation and amortization (Adjusted EBITDA); non-GAAP net income (loss), and non-GAAP net income (loss) per diluted share.
Non-GAAP net income (loss) per diluted share consists of GAAP net income (loss) per diluted share excluding the following items:
eHealth believes that the presentation of these non-GAAP financial measures provide important supplemental information to management and investors regarding financial and business trends relating to eHealth's financial condition and results of operations. Management believes that the use of these non-GAAP financial measures provides consistency and comparability with eHealth's past financial reports. Management also believes that the items described above provides an additional measure of eHealth's operating results and facilitates comparisons of eHealth's core operating performance against prior periods and business model objectives. This information is provided to investors in order to facilitate additional analyses of past, present and future operating performance and as a supplemental means to evaluate eHealth's ongoing operations. eHealth believes that these non-GAAP financial measures are useful to investors in their assessment of eHealth's operating performance.
Non-GAAP operating income (loss), non-GAAP operating margins, Adjusted EBITDA, non-GAAP net income (loss), and non-GAAP net income (loss) per diluted share are not calculated in accordance with GAAP, and should be considered supplemental to, and not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. Non-GAAP financial measures used in this press release have limitations in that they do not reflect all of the revenue and costs associated with the operations of eHealth's business and do not reflect income tax as determined in accordance with GAAP. As a result, you should not consider these measures in isolation or as a substitute for analysis of eHealth's results as reported under GAAP. eHealth expects to continue to incur the stock-based compensation costs and purchased intangible asset amortization costs described above, and exclusion of these costs, and their related income tax benefits, from non-GAAP financial measures should not be construed as an inference that these costs are unusual or infrequent. eHealth compensates for these limitations by prominently disclosing GAAP operating income (loss), GAAP operating margins, GAAP net income (loss) and GAAP net income (loss) per diluted share and providing investors with reconciliations from eHealth's GAAP operating results to the non-GAAP financial measures for the relevant periods.
The accompanying tables provide more details on the GAAP financial measures that are most directly comparable to the non-GAAP financial measures described above and the related reconciliations between these financial measures.
Investor Relations Contact:
Kate Sidorovich, CFA
Vice President Investor Relations
2625 Augustine Drive, Second Floor
Santa Clara, CA, 95054
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, unaudited)
March 31, 2019 December 31, 2018
Assets
Current assets:
Cash and cash equivalents $ 135,475 $ 13,089
Accounts receivable 3,381 3,601
Commissions receivable - current 113,834 134,190
Prepaid expenses and other current assets 6,483 5,288
Total current assets 259,173 156,168
Commissions receivable - non-current 214,377 211,668
Property and equipment, net 7,963 7,684
Operating lease right-of-use assets 25,730 -
Other assets 12,059 11,276
Intangible assets, net 11,702 12,249
Goodwill 40,233 40,233
Total assets $ 571,237 $ 439,278
Liabilities and stockholders' equity
Current liabilities:
Accounts payable $ 4,360 $ 5,688
Accrued compensation and benefits 11,373 20,763
Accrued marketing expenses 3,866 11,013
Earnout liability - current 26,500 20,730
Lease liabilities - current 3,430 -
Other current liabilities 5,528 2,425
Total current liabilities 55,057 60,619
Debt - 5,000
Earnout liability - non-current - 19,270
Deferred income taxes - non-current 44,358 47,901
Lease liabilities - non-current 24,150 -
Other non-current liabilities 2,022 3,339
Stockholders' equity:
Common stock 34 31
Additional paid-in capital 445,652 298,024
Treasury stock, at cost (199,998 ) (199,998 )
Retained earnings 199,806 204,965
Accumulated other comprehensive income 156 127
Total stockholders' equity 445,650 303,149
Total liabilities and stockholders' equity $ 571,237 $ 439,278
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts, unaudited)
Three Months Ended March 31,
2019 2018
Revenue
Commission $ 64,227 $ 40,707
Other 4,546 2,363
Total revenue 68,773 43,070
Operating costs and expenses: (1)
Cost of revenue (77 ) 152
Marketing and advertising 23,941 15,002
Customer care and enrollment 19,944 13,239
Technology and content 9,017 8,341
General and administrative 11,278 10,691
Acquisition costs - 58
Change in fair value of earnout liability 13,306 -
Restructuring - 1,856
Amortization of intangible assets 547 451
Total operating costs and expenses 77,956 49,790
Loss from operations (9,183 ) (6,720 )
Other income, net 557 184
Loss before benefit from income taxes (8,626 ) (6,536 )
Benefit from income taxes (3,467 ) (1,691 )
Net loss $ (5,159 ) $ (4,845 )
Net loss per share:
Basic $ (0.24 ) $ (0.26 )
Diluted $ (0.24 ) $ (0.26 )
Weighted-average number of shares used in per share amounts:
Basic 21,831 18,873
Diluted 21,831 18,873
(1) Includes stock-based compensation as follows:
Marketing and advertising $ 629 $ 370
Customer care and enrollment 273 165
Technology and content 549 343
General and administrative 1,778 1,672
Restructuring - 251
Total stock-based compensation expense $ 3,229 $ 2,801
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands, unaudited)
Three Months Ended March 31,
2019 2018
Operating activities
Net loss $ (5,159 ) $ (4,845 )
Adjustments to reconcile net loss to net cash provided by operating activities:
Deferred income taxes (3,543 ) (1,736 )
Depreciation and amortization 655 619
Amortization of internally developed software 719 477
Amortization of intangible assets 547 451
Stock-based compensation expense 3,229 2,801
Change in fair value of earnout liability 13,306 -
Other non-cash items (1,194 ) 389
Changes in operating assets and liabilities:
Accounts receivable 221 807
Commissions receivable 17,648 22,409
Prepaid expenses and other assets (27,036 ) (1,793 )
Accounts payable (768 ) (567 )
Accrued compensation and benefits (9,390 ) (6,912 )
Accrued marketing expenses (7,147 ) (1,891 )
Accrued restructuring charges - 1,053
Deferred revenue 2,897 (289 )
Accrued expense and other liabilities 27,764 (236 )
Net cash provided by operating activities 12,749 10,737
Investing activities
Capitalized internal-use software and website development costs (1,487 ) (989 )
Purchases of property and equipment and other assets (1,509 ) (217 )
Acquisition of business, net of cash acquired - (14,929 )
Net cash used in investing activities (2,996 ) (16,135 )
Financing activities
Proceeds from issuance of common stock, net of issuance costs 126,051 -
Net proceeds from exercise of common stock options 2,367 109
Cash used to net-share settle equity awards (1,280 ) (286 )
Payment of debt (5,000 ) -
Acquisition-related contingent payments (9,542 ) -
Principal payments in connection with capital leases (25 ) (26 )
Net cash provided by (used in) financing activities 112,571 (203 )
Effect of exchange rate changes on cash, cash equivalents and restricted cash 62 50
Net increase (decrease) in cash, cash equivalents and restricted cash 122,386 (5,551 )
Cash, cash equivalents and restricted cash at beginning of period 13,089 40,293
Cash, cash equivalents and restricted cash at end of period $ 135,475 $ 34,742
(In thousands, unaudited)
Three Months Ended March 31,
2019 2018 Percent Change
Revenue
Medicare (1) $ 54,901 $ 30,763 78 %
Individual, Family and Small Business (2) 13,872 12,307 13 %
Total revenue $ 68,773 $ 43,070 60 %
Segment profit
Medicare segment profit (3) $ 10,826 $ 3,180 240 %
Individual, Family and Small Business segment profit (3) 6,024 3,488 73 %
Total segment profit 16,850 6,668 153 %
Corporate (4) (8,296 ) (7,854 ) 6 %
Stock-based compensation expense (3,229 ) (2,550 ) 27 %
Depreciation and amortization (655 ) (619 ) 6 %
Acquisition costs - (58 ) (100 )%
Change in fair value of earnout liability (13,306 ) - 100 %
Restructuring - (1,856 ) (100 )%
Amortization of intangible assets (547 ) (451 ) 21 %
Other income, net 557 184 203 %
Loss before benefit from income taxes $ (8,626 ) $ (6,536 ) 32 %
We evaluate our business performance and manage our operations as two distinct reporting segments:
(1) The Medicare segment consists primarily of amounts earned from our sale of Medicare-related health insurance plans, including Medicare Advantage, Medicare Supplement and Medicare Part D prescription drug plans, and to a lesser extent, ancillary products sold to our Medicare-eligible customers, including but not limited to, dental, and vision, our advertising program that allows Medicare-related carriers to purchase advertising on a separate website developed, hosted and maintained by us and our delivery and sale to third parties of Medicare-related health insurance leads generated by our ecommerce platforms and our marketing activities.
(2) The Individual, Family and Small Business segment consists primarily of amounts earned from our sale of individual and family and small business health insurance plans and ancillary products sold to our non-Medicare-eligible customers, including but not limited to, dental, and vision. To a lesser extent, the Individual, Family and Small Business segment consists of amounts earned from our online sponsorship program that allows carriers to purchase advertising space in specific markets in a sponsorship area on our website, our licensing to third parties the use of our health insurance ecommerce technology and our delivery and sale to third parties of individual and family health insurance leads generated by our ecommerce platforms and our marketing activities.
(3) Segment profit is calculated as revenue for the applicable segment less Marketing and Advertising, Customer Care and Enrollment, Technology and Content and General and Administrative operating expenses, excluding stock-based compensation, depreciation and amortization expense, acquisition costs, change in fair value of earnout liability, restructuring and amortization of intangible assets, that are directly attributable to the applicable segment and other indirect Marketing and Advertising, Customer Care and Enrollment and Technology and Content operating expenses, excluding stock-based compensation, depreciation and amortization expense and amortization of intangible assets, allocated to the applicable segment based on usage.
(4) Corporate consists of other indirect General and Administrative operating expenses, excluding stock-based compensation, depreciation and amortization expense, which are managed in a corporate shared services environment and, because they are not the responsibility of segment operating management, are not allocated to the reportable segments.
SUMMARY OF SELECTED METRICS
COMMISSION REVENUE BY PRODUCT
(In thousands, unaudited)
Three Months Ended March 31,
2019 2018 Percent Change
Medicare
Medicare Advantage $ 39,843 $ 21,935 82 %
Medicare Supplement 8,597 5,592 54 %
Medicare Part D 2,336 1,159 102 %
Total Medicare 50,776 28,686 77 %
Individual and Family (1)
Non-Qualified Health Plans 2,629 1,441 82 %
Qualified Health Plans 3,508 2,162 62 %
Total Individual and Family 6,137 3,603 70 %
Ancillaries
Short-term 1,316 1,250 5 %
Dental 790 1,219 (35 )%
Vision 462 340 36 %
Other 951 2,771 (66 )%
Total Ancillaries 3,519 5,580 (37 )%
Small Business 2,640 2,359 12 %
Commission Bonus 1,155 479 141 %
Total Commission Revenue $ 64,227 $ 40,707 58 %
SUMMARY OF SELECTED METRICS
SUBMITTED APPLICATIONS
Three Months Ended March 31,
2019 2018 Percent Change
Medicare (1)
Medicare Advantage (2) 44,491 24,796 79 %
Medicare Supplement (2) 10,303 6,388 61 %
Medicare Part D 9,052 3,845 135 %
Total Medicare 63,846 35,029 82 %
Individual and Family (3)
Non-Qualified Health Plans 2,372 3,886 (39 )%
Qualified Health Plans 855 2,684 (68 )%
Total Individual and Family 3,227 6,570 (51 )%
Ancillaries (4)
Short-term 15,609 19,495 (20 )%
Dental 11,163 12,993 (14 )%
Vision 5,531 5,584 (1 )%
Other 6,213 13,341 (53 )%
Total Ancillaries 38,516 51,413 (25 )%
Small Business (5) 1,969 1,720 14 %
Total Submitted Applications 107,558 94,732 14 %
Submitted Applications
Applications are counted as submitted when the applicant completes the application and either clicks the submit button on our website or provides verbal authorization to submit the application. The applicant may have additional actions to take before the application will be reviewed by the insurance carrier, such as providing additional information. In addition, an applicant may submit more than one application.
(1) Medicare-related health insurance applications submitted on our website or through our customer care center during the period, including Medicare Advantage, Medicare Part D prescription drug and Medicare Supplement plans.
(2) The percentage of applications for Medicare Advantage and Medicare Supplement products submitted online through our platform increased from 7% for the three months ended March 31, 2018 to 12% for the three months ended March 31, 2019.
(3) Major medical Individual and Family plan ("IFP") health insurance applications submitted on our website during the period. An applicant may submit more than one application. We define our IFP offerings as major medical individual and family health insurance plans, which does not include Medicare-related, small business or ancillary plans.
(4) Ancillary Plans consists primarily of short-term, dental and vision insurance plans submitted on our website during the period.
(5) Applications for small business health insurance applications are counted as submitted when the applicant completes the application, the employees complete their applications, the applicant submits the application to us and we submit the application to the carrier.
SUMMARY OF SELECTED METRICS
Three Months Ended March 31,
2019 2018 Percent Change
Medicare
Medicare Advantage 40,741 24,620 65 %
Medicare Supplement 8,631 5,416 59 %
Medicare Part D 8,527 4,302 98 %
Total Medicare 57,899 34,338 69 %
Individual and Family
Non-Qualified Health Plans 6,071 9,213 (34 )%
Qualified Health Plans 5,527 14,686 (62 )%
Total Individual and Family 11,598 23,899 (51 )%
Ancillaries
Short-term 14,932 20,996 (29 )%
Dental 13,056 14,162 (8 )%
Vision 6,415 6,595 (3 )%
Other 5,212 9,246 (44 )%
Total Ancillaries 39,615 50,999 (22 )%
Small Business 4,252 5,294 (20 )%
Total Approved Members 113,364 114,530 (1 )%
Approved Members represents the number of individuals on submitted applications that were approved by the relevant insurance carrier for the identified product during the relevant period. Approved members may not pay for their plan and become paying members.
SUMMARY OF SELECTED METRICS
ESTIMATED MEMBERSHIP
As of March 31,
2019 2018 Percent Change
Medicare (1)
Medicare Advantage 280,763 218,685 28 %
Medicare Supplement 76,875 58,507 31 %
Medicare Part D 146,239 104,595 40 %
Total Medicare 503,877 381,787 32 %
Individual and Family (2) 130,297 182,655 (29 )%
Ancillaries (3)
Short-term 23,626 15,467 53 %
Dental 137,179 162,570 (16 )%
Vision 76,303 79,872 (4 )%
Other 37,985 35,423 7 %
Total Ancillaries 275,093 293,332 (6 )%
Small Business (4) 42,972 35,545 21 %
Total Estimated Membership 952,239 893,319 7 %
Estimated Membership
Estimated membership represents the estimated number of members active as of the date indicated based on the number of members for whom we have received or applied a commission payment during the month of estimation.
(1) For Medicare-related health insurance plans, we take the sum of (i) the number of members for whom we have received or applied a commission payment for a month that is up to two months prior to the date of estimation (after reducing that number using historical experience for assumed member cancellations over the period being estimated); and (ii) the number of approved members over that period (after reducing that number using historical experience for an assumed number of members who do not accept their approved policy from the same month of the previous year and for estimated member cancellations through the date of the estimate). To the extent we determine we have received substantially all of the commission payments related to a given month during the period being estimated, we will take the number of members for whom we have received or applied a commission payment during the month of estimation. Estimated number of members active on Medicare-related health insurance as of the date indicated based on the number of members for whom we have received or applied a commission payment during the month of estimation.
(2) To estimate the number of members on Individual and Family health insurance plans, we take the sum of (i) the number of IFP members for whom we have received or applied a commission payment for a month that is up to six months prior to the date of estimation after reducing that number using historical experience for assumed member cancellations over the period being estimated; and (ii) the number of approved members over that period (after reducing that number by the percentage of members who do not accept their approved policy from the same month of the previous year for estimated member cancellations through the date of the estimate). To the extent we determine we have received substantially all of the commission payments related to a given month during the period being estimated, we will take the number of members for whom we have received or applied a commission payment during the month of estimation. For IFP health insurance plans, a member who purchases and is active on multiple standalone insurance plans will be counted as a member more than once. For example, a member who is active on both an individual and family health insurance plan and a standalone dental plan will be counted as two continuing members.
SUMMARY OF SELECTED METRICS
ESTIMATED MEMBERSHIP (Continued)
(3) For ancillary health insurance plans (such as short-term, dental and vision insurance), we take the sum of (i) the number of members for whom we have received or applied a commission payment for a month that is up to three months prior to the date of estimation (after reducing that number using historical experience for assumed member cancellations over the period being estimated); and (ii) the number of approved members over that period (after reducing that number using historical experience for an assumed number of members who do not accept their approved policy from the same month of the previous year and for estimated member cancellations through the date of the estimate). To the extent we determine we have received substantially all of the commission payments related to a given month during the period being estimated, we will take the number of members for whom we have received or applied a commission payment during the month of estimation. The one to three-month period varies by insurance product and is largely dependent upon the timeliness of commission payment and related reporting from the related carriers.
(4) For small business health insurance plans, we estimate the number of members using the number of initial members at the time the group is approved, and we update this number for changes in membership if such changes are reported to us by the group or carrier in the period it is reported. However, groups generally notify the carrier directly of policy cancellations and increases or decreases in group size without informing us. Health insurance carriers often do not communicate policy cancellation information or group size changes to us. We often are made aware of policy cancellations and group size changes at the time of annual renewal and update our membership statistics accordingly in the period they are reported.
Health insurance carrier's bill and collect insurance premiums paid by our members. The carriers do not report to us the number of members that we have as of a given date. The majority of our members who terminate their policies do so by discontinuing their premium payments to the carrier and do not inform us of the cancellation. Also, some of our members pay their premiums less frequently than monthly. Given the number of months required to observe non-payment of commissions in order to confirm cancellations, we estimate the number of members who are active on insurance policies as of a specified date.
After we have estimated membership for a period, we may receive information from health insurance carriers that would have impacted the estimate if we had received the information prior to the date of estimation. We may receive commission payments or other information that indicates that a member who was not included in our estimates for a prior period was in fact an active member at that time, or that a member who was included in our estimates was in fact not an active member of ours. For instance, we reconcile information carriers provide to us and may determine that we were not historically paid commissions owed to us, which would cause us to have underestimated membership. Conversely, carriers may require us to return commission payments paid in a prior period due to policy cancellations for members we previously estimated as being active. We do not update our estimated membership numbers reported in previous periods. Instead, we reflect updated information regarding our historical membership in the membership estimate for the current period. As a result of the delay in our receipt of information from insurance carriers, actual trends in our membership are most discernible over periods longer than from one quarter to the next. As a result of the delay we experience in receiving information about our membership, it is difficult for us to determine with any certainty the impact of current conditions on our membership retention. Health care reform and its impacts as well as other factors could cause the assumptions and estimates that we make in connection with estimating our membership to be inaccurate, which would cause our membership estimates to be inaccurate.
SUMMARY OF SELECTED METRICS
CONSTRAINED LIFETIME VALUE OF
COMMISSIONS PER APPROVED MEMBER
Three Months Ended March 31,
2019 2018 Percentage Change
Medicare
Medicare Advantage (1) $ 954 $ 880 8 %
Medicare Supplement (1) $ 999 $ 1,029 (3 )%
Medicare Part D (1) $ 258 $ 270 (4 )%
Individual and Family
Non-Qualified Health Plans (1) $ 178 $ 140 27 %
Qualified Health Plans (1) $ 194 $ 134 45 %
Ancillaries
Short-term (1) $ 65 $ 60 9 %
Dental (1) $ 71 $ 74 (4 )%
Vision (1) $ 63 $ 51 23 %
Small Business (2) $ 155 $ 178 (13 )%
Constrained Lifetime Value of Commissions Per Approved Member
(1) Constrained lifetime value ("LTV") of commissions per approved member represents commissions estimated to be collected over the estimated life of an approved member's policy after applying constraints in accordance with our revenue recognition policy. The estimate is driven by multiple factors, including but not limited to, contracted commission rates, carrier mix, expected policy churn and applied constraints. These factors may result in varying values from period to period.
(2) For Small Business the amount represents the estimated commissions we expect to collect from the plan over the following 12 months. The estimate is driven by multiple factors, including but not limited to, contracted commission rates, carrier mix, expected policy churn and applied constraints. These factors may result in varying values from period to period.
SUMMARY OF SELECTED METRICS
CONSTRAINTS ON LIFETIME VALUE
OF COMMISIONS PER APPROVED MEMBER
Three Months Ended March 31,
2019 2018
Medicare
Medicare Advantage 7 % 7 %
Medicare Supplement 5 % 5 %
Medicare Part D 5 % 5 %
Individual and Family
Non-Qualified Health Plans 15 % 15 %
Qualified Health Plans 20 % 20 %
Ancillaries 10 % 10 %
Small Business - % - %
Constraints on Lifetime Value of Commissions Per Approved Member
Constraints are applied to derive the constrained lifetime value ("LTV") of commissions per approved member for revenue recognition in accordance with our revenue recognition policy. The constraints are applied to help ensure that commissions estimated to be collected over the estimated life of an approved member's plan are recognized as revenue only to the extent that is it probable that a significant reversal in the amount of cumulative revenue recognized will not occur when the uncertainty associated with future commissions receivable from the plan is subsequently resolved. We evaluate constraints on an annual basis for factors affecting our estimate of LTV of commissions per approved member and apply management judgment to determine the constraints based on current trends impacting our business.
SUMMARY OF SELECTED METRICS
EXPENSE METRICS PER APPROVED MEMBER
Three Months Ended March 31,
2019 2018 Percent Change
Medicare variable cost per approved member
Medicare variable marketing cost per approved Medicare Advantage ("MA")-equivalent member (1) $ 334 $ 289 16 %
Medicare customer care and enrollment ("CC&E") cost per approved MA-equivalent member (2) $ 344 $ 350 (2 )%
Total Medicare cost per approved member $ 678 $ 639 6 %
Individual and Family Plan ("IFP") variable cost per approved member
IFP variable marketing cost per approved IFP-equivalent member (3) $ 24 $ 41 (42 )%
IFP CC&E cost per approved IFP-equivalent member (4) $ 66 $ 43 55 %
Total IFP cost per approved member $ 90 $ 84 7 %
Last updated: Apr 25, 2019