Full Press Release Details
New and expanded offerings across toys, collectibles, beauty, snacks and seasonal categories give shoppers more opportunities to discover unexpected finds
WOONSOCKET, R.I., Oct. 23, 2026 /PRNewswire/ -- CVS Pharmacy®, the retail division of CVS Health® (NYSE: CVS), today announced an expanded assortment of collectibles, nostalgic favorites, limited-edition products and seasonal finds for fall, introducing new brands, exclusive products and trending products across toys, beauty, snacks and seasonal categories. Rolling out this fall at CVS Pharmacy stores and CVS.com, the assortment is designed to bring an element of discovery to everyday shopping trips.
From Pokémon trading cards and blind-box collectibles to sensory toys, throwback-inspired beauty and limited-edition snacks, CVS Pharmacy is expanding categories shaped by nostalgia and discovery. Frequent product refreshes, seasonal launches and limited-time drops will give shoppers more reasons to see what is new throughout the season.
"There's something exciting about finding a product you weren't expecting during an everyday shopping trip," said Zach Dennett, Interim Chief Merchandising Officer, CVS Health. "By regularly introducing new and unexpected finds at their local CVS, we're creating more moments of discovery and giving customers reasons to explore what's new every time they shop with us."
New fall finds This fall, shoppers can look for new and expanded offerings across several categories, including:
• CVS exclusives: Only-at-CVS Joyward Halloween Squishes and limited-edition Well Market® seasonal snacks, including Pumpkin Spice Mini Cookies and Waffle Cones with Milk Chocolate.
• Collectibles: Pokémon trading cards, Nook Nook Series 1 blind boxes and other character-driven surprise-and-reveal products, with new launches rolling out throughout the fall.
• Toys and sensory products: Squishy Potato, Plush Sugar Ball, Fried Chicken Squish, Spinner Ball and seasonal releases including Holiday Butter, Holiday Dumplings and Snoopy Dumpling.
• Beauty: Beauty Creations x Disney's The Nightmare Before Christmas Lip Oils and Lip Serums, The Creme Shop x Peanuts Great Pumpkin Collection, x+y=beauty Cozy Latte Collection and Kiss Nails Flaunt Your Haunt Limited Edition Nail Designs, including Glow in the Dark Press-On Nails.
• Seasonal treats: Wonka Oompa Loompa Gummies and Magic Garden Ropes, Dunkin' Pumpkin Spice Ground Coffee and K-Cups, Oreo Apple Pie a La Mode Limited Edition Flavor and Halloween Multipacks, and Tate's Pumpkin Spice Cookies. Holiday treats will arrive in November.
Discovery meets nostalgia CVS Pharmacy is expanding its assortment as adult interest in collectibles and trending toys continues to grow. According to the market research firm Circana, toy spending among consumers ages 18 and older increased 12% year over year in the first quarter of 2025, reaching $1.8 billion and representing the largest spending segment among age groups. Nineteen percent of adults surveyed reported recently purchasing Pokémon trading cards for themselves, reflecting growing interest in products that blend familiar characters and experiences with the excitement of discovering something new.
By bringing trending collectibles, seasonal exclusives and nostalgic favorites into an accessible retail setting, CVS Pharmacy is making it easier for customers to discover something unexpected during routine shopping trips. The expanded fall assortment is available at participating CVS Pharmacy stores and on CVS.com. Product selection, timing and availability vary by location and while supplies last.
About CVS Health CVS Health is a leading health solutions company simplifying health care one person, one family and one community at a time. As of June 30, 2026, the Company had approximately 9,000 retail pharmacy locations, more than 1,000 walk-in and primary care medical clinics and a leading pharmacy benefits manager with approximately 87 million plan members. The Company also serves an estimated 37 million people through a broad range of health insurance products and related services. The Company's integrated model uses personalized, technology driven services to connect people to simply better health, increasing access to quality care, delivering better outcomes, and lowering overall costs.