Full Press Release Details
Cronos Group Inc. Launches New Recreational
TORONTO, Sept. 13, 2018 /CNW/ - Today,
Cronos Group Inc. ("Cronos Group" or the "Company") is pleased to announce the launch of its
second cannabis brand for the domestic recreational market, Spinach .
On October 17, 2018, Canada is expected to
become the first G7 country to federally legalize recreational cannabis. This watershed moment means that consumers in Canada will
be able to purchase high quality Spinach without fear of persecution for their love of beautiful green plants.
"Cronos Group's first priority is responsible
distribution so we made sure to select a brand name that we felt would not appeal to kids," said Mike Gorenstein, CEO of Cronos
Group. "Spinach has been carefully curated to deliver on our promise to provide high-quality products to fun-loving
mature adults who are sick of hearing about kale."
Spinach is focused on offering Farm-To-Bowl
products that bring friends together and make experiences more enjoyable. Spinach has selected some of the most
popular strains from Cronos Group's genetic library because when you're having fun, you should never have to worry about the quality
of your Spinach . Harmful additives don't have a place in good Spinach , which is why quality control is the only think
we take seriously. More information on how to Get-Your-Greens can be found at https://spinachcannabis.com/. Warning: Spinach may
be a gateway to pizza.
Spinach is the second brand launched
by Cronos Group for the domestic recreational market, following its premium brand COVE . COVE products are high quality,
hand-trimmed, terpene-rich, and never irradiated. More information about COVE can be found at https://www.covecannabis.ca/.
Cronos Group is a globally diversified and vertically integrated cannabis company with a presence across four continents. The Company
operates two wholly-owned Canadian licensed producers regulated under Health Canada's Access to Cannabis for Medical Purposes Regulations:
Peace Naturals Project Inc., which was the first non-incumbent medical cannabis license granted by Health Canada, and Original
BC Ltd., which is based in the Okanagan Valley, British Columbia. The Company has multiple international production and distribution
platforms across five continents. The Company intends to continue to rapidly expand its global footprint as it focuses on building
an international iconic brand portfolio and developing disruptive intellectual property. Cronos Group is committed to building
industry leading companies that transform the perception of cannabis and responsibly elevate the consumer experience.
Forward-looking statements
This news release contains "forward-looking information" and "forward-looking statements" within the meaning
of applicable Canadian and U.S. securities laws. All information contained herein that is not clearly historical in nature
may constitute forward-looking information. In some cases, forward-looking statements can be identified by words or phrases
such as "may", "will", "expect", "plan", "anticipate", "intend", "potential",
"estimate", "believe" or the negative of these terms, or other similar expressions intended to identify forward-looking
statements. Some of the forward-looking statements contained in this press release include Cronos Group's ability to make Spinach
products available by the date recreational cannabis is legalized in Canada, its ability to attract and appeal to customers through
its recreational brands, the quality of its products, the anticipated date of legalization of recreational cannabis in Canada,
the potential effects of cannabis as well as the Cronos Group's intention to continue to rapidly expand its global footprint, build
an international iconic brand portfolio and develop disruptive intellectual property. Forward-looking statements are necessarily
based upon a number of estimates and assumptions that, while considered reasonable by management, are inherently subject to significant
business, economic and competitive risks, uncertainties and contingencies that may cause actual financial results, performance
or achievements to be materially different from the estimated future results, performance or achievements expressed or implied
by those forward-looking statements and the forward-looking statements are not guarantees of future performance. A discussion of
some of the material risks applicable to Cronos Group can be found in its current MD&A and Annual Information Form, both of
which have been filed on SEDAR and can be accessed at www.sedar.com. The forward-looking information included in this news release
is made as of the date of this news release and, except as required by law, Cronos Group disclaims any obligation to update or
revise any forward-looking statements. Readers are cautioned not to put undue reliance on these forward-looking statements.
Spinach , the Spinach logo,
Farm-To-Bowl , Get-Your-Greens and COVE are trademarks of Cronos Group Inc.
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SOURCE Cronos Group Inc.
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For further information: Anna Shlimak, Investor Relations,
Tel: (416) 504-0004, investor.relations@thecronosgroup.com; Erin Del Giudice, Media, Mosaic Sales Solutions, Tel: (416) 347-9698,
CO: Cronos Group Inc.
CNW 08:00e 13-SEP-18