Full Press Release Details
DNA Sciences Signs $250,000 Feasibility Study to Develop Cotton Marker
$5 Billion Cotton Industry Against Counterfeiting
BROOK, N.Y., July 2, 2007 /Business Wire/ -- Applied DNA Sciences, Inc. (OTC
Bulletin Board: APDN), a provider of DNA-based security solutions, today
announced that it has entered into an agreement with Supima , the promotional
organization of the American Pima cotton growers, to help it preserve the
brand's reputation as the finest cotton in the world. This agreement provides
for APDN to begin a $250,000 feasibility study to be funded by Supima , to
establish authentication methodologies to confirm the Supima cotton content
branded apparel and home fashion products. Upon successful completion of the
feasibility study, which is expected to take approximately six months, APDN
anticipates offering authentication services to Supima members for a fee.
year, over 115 million bales of cotton are produced around the world. Of this
total harvest, less than 1% qualify to carry the Supima name. All of this
cotton would be eligible for authentication services at a variety of points
throughout the manufacturing and distribution process, with the potential to
strengthen the Supima brand and to generate substantial revenues for APDN. It
is possible that in the future all U.S. cotton (approximately 19 million bales
in 2007-2008) could benefit from these authentication services offered by APDN,
generating the possibility of millions of dollars of additional revenues for
pleased to be working with Supima and believe that this contract could have a
potential global impact on the entire cotton industry" stated James A Hayward,
CEO of APDN. "Because of the complexity of the textile supply chain, especially
in apparel, many times the origin and identity of premium fiber content can
lost. Consequently, the origin of the fibers and textiles used in goods is
difficult to trace. Having access to DNA-based identification technology would
ensure continuity in the cotton fiber identity and protect textiles and garments
from counterfeiting and fraud."
cotton is the finest quality cotton produced in the world, an invaluable status
that can only be protected if the consumer can be assured that top quality
is being used in Supima-branded products." stated Buxton Midyette, Vice
President of Marketing and Promotions of Supima . "Supima is the only extra
long staple (ELS) cotton in the world whose authenticity is verified at all
levels of the manufacturing process. We are very excited to be partnering with
APDN, enabling us to better provide manufacturers and consumers with
confirmation that they are receiving products made of Supima " Mr. Midyette
continued. "In the past, some textile products labeled or marked as Pima cotton
goods were not always made of all Pima cotton. Using DNA, the gold standard
authentication, we will be able to confirm the authenticity of products labeled
"Supima " to a forensic level, ensuring that only 100% Pima cotton is labeled
Supima is an abbreviation for Superior Pima and is a licensed trademark owned
by Supima and its members. It is used to promote textile and apparel products
made of 100% American Pima cotton. Pima cotton is used to spin finer count
yarns, which can be knitted or woven into softer, finer and more luxurious
fabrics. Supima branded fabrics and textiles have all the desirable
characteristics of cotton; comfort, absorbency, easy care, freedom from static
cling plus the added qualities of better strength, fineness of hand luster
silkiness. Supima is a trademark that defines luxury and added value with the
most desirable aesthetics in the textile world.
Applied DNA Sciences, Inc.
DNA Sciences, Inc. provides botanical DNA encryption, embedment and
authentication solutions that can help protect companies, governments and
consumers from counterfeiting, fraud, piracy, product diversion, identity theft
and unauthorized intrusion into physical locations and databases. APDN's common
stock is listed on the Over-The-Counter Bulletin Board under the symbol "APDN".
statements made by APDN may be forward-looking in nature and are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
1995. Forward-looking statements describe APDN's future plans, projections,
strategies and expectations, and are based on assumptions and involve a number
of risks and uncertainties, many of which are beyond the control of APDN. Actual
results could differ materially from those projected due to our short operating
history, limited market acceptance, market competition and various other factors
detailed from time to time in APDN's SEC reports and filings, including our
Annual Report on Form 10-KSB, filed on January 16, 2007 and our subsequent
quarterly reports on Form 10-QSB. APDN undertakes no obligation to update
publicly any forward-looking statements to reflect new information, events
circumstances after the date hereof to reflect the occurrence of unanticipated
Applied DNA Sciences, Inc.
Debbie Bailey, 631-444-8090, fax: 631-444-8848/
Contact: info@adnas.com /
site: http://www.ADNAS.com