Full Press Release Details
Applied DNA Sciences Launches SigNature(TM) Botanical DNA
Authentication Program
STONY BROOK, N.Y., May 1 /PRNewswire First Call / -- Applied DNA Sciences,
Inc. (OTC BB: APDN), a DNA security solutions company, today announced the
launch of its SigNature(TM) Botanical DNA Authentication Program ("SigNature(TM)
Program"). APDN created the SigNature(TM) Program to provide a secure,
cost-effective and forensic method intended to help preserve and add value to
its customers' brand and product lines.
The SigNature(TM) Program is the first initiative by APDN to introduce to
the market a range of ready-to-use security solutions aimed at brand protection
and authentication and also to address the global need to combat counterfeiting
and piracy. Counterfeit items continue to pose a significant and growing problem
with consumer packaged goods, especially for prestige and established brands
worldwide. In the 2005 DOPIP Global Counterfeit and Piracy Report, brands were
tracked to counterfeit and piracy seizures and accounted for losses of more than
$1.54 billion dollars (USD).
Dr. James A. Hayward, Chief Executive Officer of Applied DNA Sciences,
stated, "We believe that there are many consumer packaged goods especially in
the luxury, retail, and apparel industries that could benefit from the overt and
covert technologies that the SigNature(TM) Program offers. Our ready-to-use,
proprietary forensic methodologies are designed to protect and complement the
branding and packaging needs of our clients."
Sectors of commerce that could benefit from the SigNature(TM) Program
include: pharmaceutical, healthcare, cosmetic, fragrance, luxury apparel, and
other consumer product driven industries.
The SigNature(TM) Program is based on APDN's proprietary platform
technology which uses plant-derived DNA sequences. Botanical DNA can be
encrypted into inks, paper, thread, holograms and many other mediums. As part of
the SigNature(TM) Program offering, APDN has created a unique botanical DNA
SigNature logo which highlights the word "Nature" and incorporates the
scientific element including DNA and its natural derivation from botanical
sources. The logo has been designed to contain embedded botanical DNA, for overt
detection and forensic authentication purposes. For real-time detection, a
proprietary SigNature DNA detection pen is applied over the DNA-embedded
SigNature logo, prompting a reversible color change. If a reversible color
change does not occur, counterfeiting is suspected, triggering the need for
forensic authentication which is obtainable by sequencing the encrypted,
underlying botanical DNA.
About Applied DNA Sciences, Inc.
Applied DNA Sciences, Inc. (APDN) develops proprietary DNA-embedded
security solutions that use plant DNA to verify authenticity and protect
corporate and government agencies from counterfeiting, fraud, piracy, product
diversion, identity theft and unauthorized intrusion into physical plant and
databases. Our common stock is listed on The Over-The-Counter Bulletin Board
under the symbol "APDN". Contact: MeiLin Wan, Applied DNA Sciences, Inc., 25
Health Sciences Drive, Stony Brook, New York 11790; Tel: 631-444-6861; Fax:
631-444.8848; E-mail: info@adnas.com www.ADNAS.com.
The statements made by Applied DNA Sciences, Inc. in this press release
may be forward-looking in nature and are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements describe the Company's future plans, projections,
strategies and expectations, and may be identified by words such as "expects",
"anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of
similar meaning. These forward-looking statements are based on assumptions and
involve a number of risks, uncertainties, situations and other factors that may
cause our or our industry's actual results, level of activity, performance or
achievements to be materially different from any future results, level of
activity, performance or achievements expressed or implied by these statements.
These factors include changes in interest rates, market competition, changes in
the local and national economies, and various other factors detailed from time
to time in Applied DNA Sciences' SEC reports and filings, including our Annual
Report on Form 10-KSB, filed on January 12, 2006, and subsequent Quarterly
Reports on Form 10-QSB and Current Reports on Form 8-K. The Company undertakes
no obligation to update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to reflect the
occurrence of unanticipated events.