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Apptly and Koning Announce Strategic Partnership to Expand Patient Access to Non-Compression 3D Breast Imaging

Key Takeaway: Apptly Health Technologies Corp. has formed a strategic partnership with Koning Corporation to improve patient access to non-compression 3D breast imaging. The collaboration aims to integrate UberDoc's direct-pay healthcare marketplace with Koning's FDA-approved breast CT technology. This partnership addresses the clinical need for better breast cancer detection, particularly in women with dense breast tissue, by simplifying the appointment booking process.

Market Sentiment Analysis

POSITIVE FACTORS

  • Strategic partnership enhances patient access to advanced imaging.
  • Koning Vera Breast CT is FDA-approved and proven technology.
  • Direct pay model simplifies the booking process for patients.
  • Addresses significant clinical need for better breast cancer detection.

Full Press Release Details

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Vancouver, British Columbia--(Newsfile Corp. - September 1, 2026) - Apptly Health Technologies Corp. (CSE: APPT) (FSE: 4KL) (the " Company " or " Apptly "), operator of the UberDoc direct-pay healthcare marketplace, today announced a strategic partnership with Koning Corporation (" Koning "), manufacturer of the FDA-approved Koning Vera Breast CT. Highlights: FDA-Approved Breast CT: The Koning Vera Breast CT is the only breast CT system with FDA premarket approval for diagnostic imaging of the breast. Market Access Model: Koning gains direct reach to patients already searching for care and ready to pay, while UberDoc adds imaging sites to its marketplace at transparent, upfront prices. Clinical Need: Mammography may miss an estimated 10-30% of breast cancers per the National Cancer Institute, rising to as much as 70% in women with extremely dense breast tissue per the American College of Radiology. Proven Technology at Scale: Koning Vera systems are installed in six countries and have been used to image more than 200,000 patients worldwide. The partnership is built around market access. Koning has spent more than a decade proving the clinical case for breast CT and placing systems in the field. What has been harder is closing the distance between a patient who needs the study, and a site that has the system. UberDoc solves for that distance directly: patients search, see the price, and book, without a referral and without a payer contract standing in the way. Under the agreement, Koning will display UberDoc physician and service listings within its platform and introduce its provider sites to UberDoc with the goal of onboarding them to the marketplace. Apptly, through UberDoc, will supply physician and service data along with trackable links that allow patients on Koning's platform to move directly into UberDoc to find and book an appointment. The companies will run joint marketing activity and will scope potential technology integrations for cash pay appointments over the course of the term. For patients, the effect is a shorter path between learning that advanced breast imaging exists and being able to schedule it. More specifically, a woman whose mammogram returns an inconclusive or difficult-to-read result by the clinician, particularly a woman with dense breast tissue, often faces a sequence of authorizations and unexplained costs before she reaches a next-step imaging study. With UberDoc, she can see which physicians offer the study, what it costs, and when appointments are available. The clinical need is well documented. According to the National Cancer Institute, mammography may not detect between ten and thirty percent of breast cancers, with misses frequently attributed to high breast density or fast-growing interval cancers. The American College of Radiology reports that for women with extremely dense breast tissue, up to seventy percent of cancers may go undetected by mammography alone. The Koning Vera Breast CT is indicated to provide three-dimensional images for diagnostic imaging of the breast and is intended to be read alongside standard two-view mammography. "Every physician has had the conversation where a patient is told her mammogram was inconclusive and that she needs further imaging, and then watches her disappear into a maze of authorizations. Some of those women never come back," said Dr. Paula M. Muto , Founder and Chief Executive Officer of the Company. "The constraint in specialty care is almost never demand. It is discovery, and it is price opacity. A patient cannot find the physician who has the equipment, and when she does find her, she cannot find out what it costs until after the fact. Koning built a device that gives radiologists a genuine three-dimensional look at the tissue without compressing it, and it is FDA approved for diagnostic use. Our job is to make sure a woman can find the physician who offers it, see what it costs before she commits, and get on the schedule this week rather than next quarter." "We have spent more than a decade bu

Frequently Asked Questions

What is the purpose of the Apptly and Koning partnership?

The partnership aims to expand patient access to non-compression 3D breast imaging.

What technology is involved in this partnership?

The partnership features the FDA-approved Koning Vera Breast CT for diagnostic imaging.

How does UberDoc improve patient access?

UberDoc allows patients to see prices and book appointments directly without referrals.

Why is 3D breast imaging important?

It addresses the limitations of mammography, which can miss significant breast cancers.

Last updated: Sep 1, 2026